Creative

Lamar Running Free Thank You Ads From Nov 18 to Dec 1

Baton Rouge, LA – November 1, 2024 – As Thanksgiving approaches and holiday season celebrations begin, Lamar Advertising, one of the largest outdoor advertising companies in the world, is offering the unique opportunity to express gratitude and appreciation with a personalized message and photo displayed on a Lamar digital billboard. […]

Branded Cities Wins 5 of 9 Canadian Out of Home Creative Awards

Branded Cities Dominate the 2024 AdClub of Toronto’s Out-of-Home Day Showdown Toronto, Canada – November 5, 2024 – Branded Cities, North America’s purveyor of iconic Out-of-Home assets celebrates a great showing in AdClub of Toronto’s 2024 Out-of-Home Day Showdown. Branded Cities and their clients took home the top prize in […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Creative Execs on Hiring an OOH Art Liason Person

Yesterday we ran a post on Justin Powell’s decision to hire an art liason person to make his sales force more efficient.  We asked some out of home ad designers what they they thought and they said this: Out of Home Creative’s Founder Melody Roberts says the idea makes sense. […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

USHER Featured on Digital Billboards that Shine a Light on Afterschool Programs

WASHINGTON, Oct. 9, 2024 /PRNewswire/ — Afterschool champions led by the Afterschool Alliance and Usher’s New Look are joining Clear Channel Outdoor (NYSE: CCO) for a broad-based visibility campaign across nearly 2,000 digital billboards as part of the 2024 national Lights On Afterschool rally. The ads recognize the remarkable work afterschool programs are doing to help young people find their spark […]

Lime Uses Billboards to Highlight Drawbacks of Car Ownership

Lime, the world’s largest shared electric vehicle company, has partnered with creative and media agency Cutwater to launch a national OOH campaign. The endeavor spotlights the brand’s LimePass subscription, which offers discounted rates and unlimited free unlocks. The OOH creative was developed and produced in-house by Lime. It captures how the daily […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

83rd Annual OBIE Awards Now Open for Submissions

  The Out of Home Advertising Association of America (OAAA) is excited to announce that entries are now open for The 83rd Annual OBIE Awards, one of the industry’s most prestigious honors celebrating creative excellence in out of home (OOH) advertising. The OBIE Awards highlight the best OOH campaigns that capture […]

Two Minutes on Billboard Design

The folks at Coastal Outdoor have a delightful 2 minute youtube video highlighting the principles of billboard design.  One photo.  One message.  One brand.  Says it all.   To receive a free morning newsletter with each day’s Billboard insider articles email [email protected] with the word “Subscribe” in the title.  Our newsletter is […]