Business

Magna Forecasts 5% Growth for OOH in 2025

Billboard Insider sat in on yesterday’s OAAA webinar Ad Market Outlook: Year End 2024 + 2025 Forecast.  During the webinar, Vincent Letang, MAGNA EVP Global Market Intelligence presented an updated  US out of home revenue forecast.  OAAA members can access the powerpoint and webinar via the OAAA website.  A couple […]

Company of the Day – Stark Outdoor

Company: Stark Outdoor Markets: Eastern Texas. Headquarters: 914 Lake Air Dr, Waco, TX Phone: 800-559-1013 Email: [email protected] Stark Outdoor operates a plant of 44 double-stacked billboards with 176 faces in eastern Texas.  Glen Browder bought the company in 2016 from Herb and Wilma Stark.    Browder also owns Swift Media in Texas and has […]

Company of the Day: Giraffe Advertising

Company: Giraffe Advertising Headquarters:  9655 Perkins Rd, Suite C-155, Baton Rouge, LA 70810 Market:  Baton Rouge, LA Phone:  225.910.0428 Email:  [email protected] Southern Outdoor Advertising dba Giraffe Advertising provides custom solutions throughout East Baton Rouge, Livingston and Ascension Parishes. Their inventory includes billboards, transit bench ads, and kiosk advertising at the Perkins Rowe […]

Anna Bager: Out of Home Helps Brands Double Efficiency for no Extra Input

OAAA CEO Anna Bager was interviewed last week by Ian Dallimore on Lamar’s October 30 Digital and Dirt podcast.  She highlighted the importance of the OAAA’s Benchmarketing study. On the OAAA’s recent benchmarking study  Without making any changes to your investment but making some changes to how you’re investing your […]

WOOH Adds 14 New Members

The World Out of Home Organization has gained a further 14 new members, from Africa, MENA, Europe, Asia and the USA. Eight of the new members are national or international media owners, four are OOH service providers/suppliers and two are national media agencies. The new members are: Blue Zoo — […]

Company of the Day – Stilliguamish Outdoor

Company:  Stillaguamish Outdoor Media Markets: Snohomish County, Washington Headquarters:  3322 226th St NE, Arlington, WA  98223 Email:  [email protected] Phone:  360-572-3077 Stillaguamish Outdoor Media owns 5 (soon to be 7!) digital billboards that advertise along I-5 and Highway 530 in Snohomish County in Northwest Washington State. Andy Brown is the firm’s […]

Adams Outdoor Expands Footprint with Acquisition of Kegerreis Outdoor Advertising’s Charlotte Market Inventory

Charlotte, NC – November 1, 2024 – Adams Outdoor Advertising (“Adams”) is thrilled to announce the acquisition of all 28 billboard assets in the Charlotte market from Kegerreis Outdoor Advertising LLC (“Kegerreis”), effective October 31, 2024. The terms of the transaction remain undisclosed. This strategic acquisition enhances Adams’ out-of-home advertising coverage in […]

Company of the Day: Skyline Outdoor Media

Company of the Day: Skyline Outdoor media Markets:  New York Address: 321 kafatette Street, 2nd Floor, New York, NY. 10012 Email: [email protected] Skyline Outdoor Media Operates a Soho Spectacular at Houston and Lafayette St in New York.  Eric Forman is the company’s President of Sales.   To receive a free […]

Billboard Insider Classifieds November 2, 2024

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]