🚀 𝐀 𝐧𝐞𝐰 𝐞𝐫𝐚 𝐟𝐨𝐫 𝐨𝐮𝐭-𝐨𝐟-𝐡𝐨𝐦𝐞 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐦𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭 🚀 JCDecaux malls & retail audiences are now included in the CIM OOH study! "I am very proud of the work accomplished by the CIM Belgium and JCDecaux teams, in particular Joëlle Defossez, sabrina Van Impe and Lorenzo De Luca, who have each contributed valuable expertise to this major breakthrough. This project opens up a new chapter in out-of-home audience measurements, by now integrating the retail environment in addition to the street and public transport audiences." Veerle Colin - Marketing Director JCDecaux Belux. #JCDecaux #CIM #OOH #AudienceMeasurement #Retail #Malls
About us
Connect with Belgium’s leading provider of OOH opportunities, always on top of technological innovations.
- Website
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http://www.jcdecaux-belux.com
External link for JCDecaux Belgium & Luxembourg
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Brussels, Brussels Region
- Founded
- 1964
- Specialties
- Out of home, programmatic, DATA, Digital out of home, and Creative Campaigns
Updates
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🎉 Congratulations to Bounce Sports who won two awards at the Belgium Startup Awards🎉 This startup is transforming the tennis world with their brilliant idea: a tube that reinflates tennis balls , extending their lifespan! 👏 With their innovative concept, they’ve won not one, but two awards at the Belgium Startup Awards : Gold medal for Circular & Mobility and the Grand Prix of the Consumer Impact Startup 🏆 and a JCDecaux check worth €100,000 for an exciting large-scale advertising campaign! 🌟 We can’t wait to see their creativity come to life on the streets #JCDecaux #Bounce #Innovation #Sustainability #BelgiumStartUpAwards
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✨ We are thrilled to be a partner of the Belgium Impact Startup Awards (#BISA) and a huge shoutout to all the winners! 🎉 A big celebration of Belgian impact startups that are making progress every day towards a more sustainable and innovative future every day. 🌍 It was truly inspiring to see so many amazing projects! 🙌 Can’t wait for the next edition! Congrats on this fantastic success, Nicolas Debray and Gabriel Goldberg! #JCDecaux #parnter #BISA #startup #belgium
✨ Wow... Quelle soirée ! ✨ Hier soir a eu lieu la toute première édition des Belgium Impact Startup Awards (#BISA), et quelle incroyable énergie s’est dégagée lors de la cérémonie de remise des prix à TheMerode ! 🎉 Nous avons célébré les startups belges à impact, des entreprises qui, chaque jour, contribuent à un avenir plus durable et innovant. 🌍💡 🔝 53 candidatures soumises, 42 finalistes et 20 prix décernés, dont : 🏆 6 BISA d’or, 🥈 6 BISA d’argent, 🥉 6 BISA de bronze, ✨ Et deux distinctions spéciales pour la Startup à impact consommateur et la Startup à impact entreprise. Bounce Sports Ugani Prosthetics C'était un vrai plaisir de voir tant de projets inspirants évalués par un jury de 20 experts et soutenus par plus de 15.500 votes du public ! 🙌 Un grand merci aux partenaires et sponsors qui ont rendu cet événement possible, ainsi qu'à tous ceux qui contribuent à la vitalité de l'écosystème startup en Belgique. 🇧🇪 Google Cloud JCDecaux Belgium & Luxembourg Silversquare TheMerode LaLibre. La Libre Eco Nicolas Debray l'initiateur et grand organisateur de ces awards, l’a dit lui-même : « Les BISA ne font que commencer et nous avons hâte de préparer la prochaine édition pour continuer à soutenir ces talents incroyables. » Bravo à tous les lauréats, et à très bientôt pour de nouvelles aventures entrepreneuriales ! Filip De Rycke, Maureen Heymans, Lynn Tytgat, Philippe Andrianne, Axel Kuborn, Hunter Tanous, Pierre-François Lovens
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🚀 Proud to partner with GiveActions & Maxime Van der Meerschen on a groundbreaking initiative in Belgium! We've collaborated to conduct a pioneering study on greenwashing in advertising. By analysing campaigns including the visuals of out-of-home campaigns, this study aims to guide advertisers towards more responsible communication while minimising the risks of greenwashing 🌱 Their anti-greenwashing tool, powered by advanced algorithms and AI, is capable of analyzing thousands of ads. The goal? To help brands become more transparent and ethical in their messaging. 🔔 Transparency is no longer an option, it's a necessity! 👉 GiveActions is looking for advertisers interested in testing this revolutionary tool in the coming weeks. Reach out if you're ready to take on the challenge! #JCDecaux #GiveActions #ResponsibleAdvertising #Transparency #Partnership
Cofondateur de GiveActions - Agence marketing digitale engagée. J’aide les acteurs à impact à être plus désirables, attractifs et visibles. Pour qu'ils deviennent la norme 💪 Tout en challengeant le greenwashing
On réalise une étude inédite en Belgique sur le greenwashing, en collaboration avec JCDecaux et RMB. Explications 👇 C’est une étape majeure dans le développement de notre outil anti-greenwashing. Deux grandes régies publicitaires, JCDecaux Belgium & Luxembourg et RMB Regie Media Belge, nous aident à optimiser notre outil de détection du greenwashing. Et on en profite pour réaliser une étude sur le niveau de greenwashing dans leur média. JCDecaux pour l’out-of-home, avec l’analyse des visuels sur leurs panneaux publicitaires. Et RMB pour l’audio-visuel avec l’analyse de leurs publicités TV & radio (RTBF, etc.). Ce qui nous permet de couvrir une bonne portion des publicités diffusées en Belgique. Et à terme d’accompagner grâce à cette étude les annonceurs vers une communication plus responsable. Les premiers résultats de notre étude sont d’ailleurs assez marquants. On vous en dit plus très bientôt, donc stay tuned! Réaliser cette étude est une première application hyper intéressante pour notre outil anti-greenwashing. Qui nous permet également de l’améliorer en testant des dizaines de milliers de publicités. Notre outil utilise un algorithme avancé, couplé à l’IA, pour repérer les risques de greenwashing. L’objectif étant d’aider tout acteur à adopter une communication qui se veut plus responsable et à éviter le greenwashing. Merci et bravo à JCDecaux Belgium & Luxembourg et RMB Regie Media Belge pour leur engagement. C’est un beau message envoyé au marché. Car la transparence et la responsabilité ne sont plus optionnelles, elles deviennent des impératifs. PS: nous cherchons maintenant des grands annonceurs intéressés par réaliser une phase de test avec notre outil anti-greenwashing dans les prochaines semaines. Contactez-moi si c’est le cas 👍
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In celebration of World Animal Day, we're thrilled to spotlight a campaign that’s close to our hearts Growing animals? 🐝 That’s the catchy slogan behind egghunter agency's new campaign for Natagora. 💡 The idea? Distribute 6 seed packets at events, promising to "grow" bumblebees, bats, and other wonders of nature. But here’s the twist: these seeds bloom into plants that restore their natural habitats. 🌸 🌿By planting them, we can all help boost biodiversity! Thanks to our DOOH network, the campaign got massive visibility across Belgian cities! #DOOH #JCDecaux #Natagora #egghunter #WorldAnimalDay #Biodiversity
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JCDecaux Belgium & Luxembourg reposted this
WOOF WOOF PUPPIES 🐶 Are you ready for the new YoungDogs Season? We kick-off with the 2nd edition of Frame The Future, with JCDecaux and ACC Belgium The prize? 🏆 Your DOOH in the wild on the network of JCDecaux for a full week. 😱👏🏼 (That's 1.500 screens throughout all Belgium!) Fetch the complete brief and get started with a Creative Class on DOOH on the 22nd of October. Make sure you subscribe. Count on hotdogs (also veggie), beers and inspiration! See you therrrrrre? 💃🏼 Stay in touch for the location!
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JCDecaux Belgium & Luxembourg reposted this
🚀 Exciting News: Displayce and JCDecaux launch exclusively ‘Airport Live Triggering’, a DOOH solution for multi-airport real-time passenger targeting This new feature, exclusive to the Displayce DSP, enables self-service, real-time activation of DOOH campaigns across multiple international airports within the JCDecaux inventory simultaneously, leveraging data such as flight boarding and landing gates. Understanding Airport Live Triggering: ✨ Trigger your ads based on countries of arrival or departure ✨ Self-activate 14 international airports and 12 regional airports in France ✨ Benefit from standardized data sets across all JCDecaux airports This new feature will allow advertisers to reach over 70 million passengers per month on 4,113 screens operated by JCDecaux in the world’s busiest airports (in the United States in Los Angeles and Miami international airports, in Europe in London Heathrow, Paris-Charles-de-Gaulle, Frankfurt, Lisbon, Paris-Orly, Milan, Brussels, Luxembourg, Zurich, and Edinburgh airports, and in Asia-Pacific in Hong Kong, Singapore, and Sydney international airports). Discover the full story in our press release: https://buff.ly/3ZLhAxa #dooh #advertising #airport
Displayce and JCDecaux launch exclusively ‘Airport Live Triggering’: a solution for multi-airport real-time passenger targeting
displayce.com
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Raise your glass and mark the moment! 🍻 Introducing Fourchette – the brand new beer that’s attracting attention in Hasselt with an eye-catching OOH launch campaign. 🌟 Check out the bus stop at Hasselt station, completely transformed by Fourchette. It’s time to discover your next favorite beer! This fantastic campaign is a collaboration between Brewery Van Steenberge, Onlyhumans and JCDecaux Kurt Vanwezer #JCDecaux #ooh #fourchette #beer #belgium #BreweryVanSteenberge
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🚗✨ 𝐃𝐞𝐟𝐲 𝐎𝐫𝐝𝐢𝐧𝐚𝐫𝐲 ✨🚗 Nissan is shaking things up with its bold new slogan! Ready to break the mold and step off the beaten path? The new Nissan Qashqai campaign literally defies gravity—watch as it rides up and down elevators as if the car were really there!🤯 And yes, it’s a REAL campaign spotted that was visible at Westland Shopping & Wijnegem - Shop Eat Enjoy #JCDecaux #OOH #creativity #Nissan #Qashqai #malls #belgium 🚗 Credits 🚗 Nissan Motor Corporation: Lucía Chávez Paz - Déborah Emmanuel-Emile - Laura Sierra Alvarez billups: Christophe Nolf Nissan United: Danny Nijs JCDecaux Vincent Delvaux – Romain De Moor - Frédéric De Decker
Nissan Defy Ordinary - A creative, groundbreaking OOH campaign for the new Nissan Qashqai in Belgium
https://www.youtube.com/
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Dare to hop on this spooky tram? 👻 In celebration of the "Beetlejuice Beetlejuice" movie release, Fanta is launching a limited-edition flavor – Fanta Beetlejuice (apple and lychee). 🎃 But that’s not all! A fullwrap tram is haunting the streets of Brussels! #beetlejuicebeetlejuice #jcdecaux #warnerbrosbelgium #fanta #fullwraptram #creative #tram #brussels
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