Are you or do you know a global #marketer who in the past 12 months: ⭐ Drove initiatives that contributed to business growth? ⭐ Developed talent and capabilities within their marketing organisations? ⭐ Delivered stand-out innovation and creativity? ⭐ Demonstrated industry leadership? Then you might just be – or know – WFA and The Drum's next Global Marketer of the Year. 🏆 The search for the next Global Marketer is now open, you can nominate your international marketing star here: https://bit.ly/3W8jl43. https://bit.ly/3Wpo6rk #GMOTY2024 #GlobalMarketing #BetterMarketing Robert Dreblow Camelia Cristache-Podgorean Stephan Loerke The Drum Cameron Clarke Steven Antoniewicz
About us
WFA, the World Federation of Advertisers, makes marketing better by championing more effective and sustainable marketing communications. We represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide. Together, they create a peer-to-peer network of the world's best marketers, offering a unique source of expertise, inspiration and leadership. We help you by connecting you to their collective wisdom, so you can take leadership positions. We are the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US $900 billion per year. Become a WFA member and join the network.
- Website
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https://bit.ly/m/WFA
External link for WFA
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Brussels
- Type
- Nonprofit
- Founded
- 1953
- Specialties
- Marketing, Advertising, Thought Leadership, Sustainability, DEI, Podcast, National advertiser associations, Global Marketing, Agencies, Media, Marketing Effectiveness, Brand Safety, GARM, Planet Pledge, Media measurement, Better Marketing, Food marketing, Alcohol marketing, Marketing and children, and AI
Locations
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Primary
Avenue Louise 140
Brussels, 1050, BE
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5 Shenton Way
#10-01, UIC Building
Singapore, 068808, SG
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256-260 Old Street
London, England EC1V 9DD, GB
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132 West 31st Street
9th floor
New York, New York 10001, US
Employees at WFA
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Mikko Kotila
Researcher/Builder
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Preeti Srivastav
Group Head of Sustainability
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Dale Green
Global Director - Purpose Marketing | Business, Marketing and Brand Strategy | Sustainability And Social…
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Nathalie Nijhuis-Lam
Philips ESG Brand Marketing Lead- Supervisory Board Member - and Lead Inclusion and Diversity marketing transformation
Updates
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WFA reposted this
Proud to spread the good word about the work our growing WFA Sourcing Board is leading, brilliantly summed up by Tracy Allery 🎯 To #marketers: we hope this sparks some ideas on how you can derive more value from your marketing procurement colleagues. To #procurement: we hope this helps you better demonstrate the impact of what you do and how you integrate into the broader ambitions and growth objectives of your company. To #jobseekers: we hope this shows that marketing procurement could be a great next step in your career. It's not about taking cost out, but about bringing value in. That's been our Sourcing Board's vision since its creation 5 years ago: 'To be the trusted partner of global brand investment strategies, from sourcing to resourcing marketing, and driving the business forward.' Christopher Kredo Jennifer Mclachlan Sarah Newnham Liliya Rechitsky Michael Pues-Tillkamp Hannah Whittall Rachel Wentzel Jose Gonzalo Bisquerra Mora James Taylor Chrissy Zhou Alice Tomlinson
Get more from marketing procurement
wfanet.org
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🔴 We’re proud to announce the 2024 jury for the #WFA Global Marketer of the Year Award: these senior industry leaders will decide which marketers make it to the shortlist. You can still nominate your Global Marketer of 2024 until September 15. 👉 Read more here: https://bit.ly/3XsgJQz. 👉 Nominate here: https://bit.ly/3W8jl43. #GMOTY2024 #GlobalMarketing #BetterMarketing #Advertising The Drum Robert Dreblow Camelia Cristache-Podgorean Valeria Abadi Traci Alford Ademorayo Apara MBA, MNIMN Cameron Clarke Dr. Marcus Collins Edmund Gemmell Sandra Grieden Mikimasa(Miki) Hamamatsu Stephan Loerke Ian Malcolm Eloísa Moscardó González de Aledo Balaji Sampath Sherilyn Shackell Dr. Rebecca Swift Josephine T. Adrian Terron Jean-Rene Zetrenne
WFA names expert jury for 2024 Global Marketer of the Year
wfanet.org
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WFA reposted this
𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲, 𝗔𝘁𝗵𝗲𝗻𝘀 | 𝟭-𝟭𝟬-𝟮𝟬𝟮𝟰 ⏳ 𝕄𝕖𝕖𝕥 𝕥𝕙𝕖 𝕤𝕡𝕖𝕒𝕜𝕖𝕣𝕤 🔝 Stephan Loerke has been the CEO of the WFA since November 2003. WFA brings together the biggest markets and marketers worldwide, representing roughly 90% of global marketing communications spend, almost US$ 900 billion annually. During his tenure, WFA has quadrupled its corporate membership and has extended its network to 60 countries, significantly reinforcing the WFA’s presence in the world’s fastest-growing advertising markets. 😍 𝗦𝘁𝗲𝗽𝗵𝗮𝗻 will join the 1st 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 as a keynote speaker❗️ Will you join us to hear firsthand his 10 #tips towards #BetterMarketing❓ 📅 Book your seat now https://bit.ly/3zwg5bh #SDE #BetterMarketing #BetterMarketingConference #Leadership #Knowledge #MarketingCommunications #Trust #Effectiveness #Responsibility
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WFA reposted this
💡 In today’s fast-paced world, having a strong insights function is more crucial than ever. Over the summer, I wrote an article about the importance of staying agile, using real-time data and leveraging AI for smarter, faster decisions. Over the last three years, I've gathered invaluable learnings from building and nurturing WFA’s Insight Forum, the only global community for client-side insights directors. 💪 Strengthening your insights isn’t just a nice-to-have; it’s key to staying ahead of trends and driving real growth. Get in touch to engage with your peers in the Insight Forum. Check out the full article here: https://lnkd.in/dy-X4sDY #wfainsightforum #insightforum #insightsleadership Robert Dreblow Stephan Loerke Angelica Beard Joel Renkema Camelia Cristache-Podgorean Elien D.
Every brand needs a stronger insight function
wfanet.org
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WFA reposted this
📢 𝟭𝘀𝘁 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 💫 𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗮𝗴𝗲𝗻𝗱𝗮❗ ⌛️The countdown for the 1st 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 has begun❗️ Just 30 days to go, and we are thrilled 😍 to share a glimpse of the #agenda with you❗️ 🔵 “𝗜𝘀 𝗥𝗲𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗳𝗼𝗿 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴” Rupen Desai, CMO & Venture Partner Una Terra Venture Capital Fund & Co-Founder The Shed 28 🔵 “𝟭𝟬 𝘁𝗶𝗽𝘀 𝘁𝗼𝘄𝗮𝗿𝗱𝘀 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴” Stephan Loerke, CEO WFA 🔵 “𝗔𝗜 𝗿𝗮𝗰𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗯𝗼𝘁𝘁𝗼𝗺 𝗼𝗿 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 «𝗳𝘂𝘁𝘂𝗿𝗲 𝗣𝗮𝗿𝘁𝗵𝗲𝗻𝗼𝗻» 𝗼𝗳 𝗺𝗲𝗱𝗶𝗮? 𝗛𝗼𝘄 𝗰𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀𝗹𝘆 𝗶𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗶𝗻 𝗯𝗲𝘁𝘁𝗲𝗿 𝗺𝗲𝗱𝗶𝗮 𝗰𝗮𝗻 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲, 𝗯𝗲𝘁𝘁𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴” Jake Dubbins, Co-Chair Conscious Advertising Network & CEO Media Bounty 🔵 “𝗘𝗺𝗽𝗮𝘁𝗵𝘆 𝗮𝘁 𝗲𝘃𝗲𝗿𝘆 𝘀𝘁𝗲𝗽 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝗰𝗲𝘀𝘀” Jerry Daykin, WFA Ambassador, DEI Author & Media Consultant 🔵 “𝗧𝗵𝗲 𝗙𝗮𝗺𝗲 𝗚𝗮𝗺𝗲” Katrina Dodd, Editor at Large, Contagious 🔵 “𝗢𝗠𝗚, 𝗕𝗿𝗮𝗻𝗱 𝗽𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗯𝗮𝗰𝗸! 𝗪𝗵𝘆 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗴𝗼𝗼𝗱 𝗻𝗲𝘄𝘀 𝗳𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗼𝘂𝗿 𝗰𝗼𝘀𝗺𝗼𝘀?” Mary Kyriakidi, Global Thought Leader, Kantar 🔵“𝗡𝗲𝘃𝗲𝗿 𝘀𝘁𝗼𝗽 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴, 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁” David Wheldon OBE , WFA President Emeritus, Host of the WFA Better Marketing Pod, with a 𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗚𝘂𝗲𝘀𝘁 📅 𝙍𝙀𝙂𝙄𝙎𝙏𝙀𝙍 now https://bit.ly/3zwg5bh and join us for a day full of inspiration, learning, and insights! #SDE #BetterMarketing #BetterMarketingConference #Knowledge #Marketing #StellarLineUp #Agenda
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🔴 We are proud partners of #ProcureCon Marketing 2024 in the #US, the premier event for #MarketingProcurement professionals, taking place November 18-20. ProcureCon Marketing offers unparalleled opportunities to learn from industry leaders and network with peers. If you're looking to drive #efficiency in advertiser & agency relationships, effectively drive #influencer management, or understand #AI's transformative impact on the advertising industry, this is a must attend event for you. 👉 As a WFA delegate, you can register here and use code PMKTGMP for 10% off your registration: https://bit.ly/3zscBq6. ProcureCon US Alice Tomlinson Laura Forcetti #GlobalMarketing #BetterMarketing
ProcureCon Marketing 2024
procurecondm.wbresearch.com
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WFA reposted this
📢 Join Our Exclusive Webinar: 2024 Media Trends in APAC & Impact on 2025 Advertising, hosted by WFA in partnership with Ebiquity plc 📢 ✅ Gain an independent perspective on key media trends in APAC for 2024 and learn how to optimise your media spend for 2025. Our Leela Nair and Stewart Li will share insights on opportunities, threats, and watchouts to help you stay ahead. 👉 If you are a brand, secure your spot now: https://lnkd.in/eUfVFP7a Laura Forcetti Nick Waters Nick Pugh Mark Gay Paul Williamson Lars Noordewier Ruben Schreurs Peter Hanford Bouke de Vries Michelle Morgado Maya Arber Sanny Manduapessy Joel Gan Ilda Jamison Sandeep Srivastava Devika Jyotimani
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🔴 Only two weeks left to nominate your Global Marketer of the Year! Are you – or do you know – a global #marketer who in the past 12 months: ⭐ Drove initiatives that contributed to business growth? ⭐ Developed talent and capabilities within their marketing organisations? ⭐ Delivered stand-out innovation and creativity? ⭐ Demonstrated industry leadership? Then you might just be – or know – #WFA and The Drum's next Global Marketer of the Year. 🏆 Nominate your international marketing star before September 15: https://bit.ly/3W8jl43. #GMOTY2024 #GlobalMarketing #BetterMarketing Robert Dreblow Camelia Cristache-Podgorean Stephan Loerke Cameron Clarke Steven Antoniewicz
Global Marketer of the Year 2024
wfanet.org
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WFA reposted this
🚨How do you keep your audience’s attention? Creative effectiveness expert Orlando Wood joins us on Wednesday to share his insights! WFA Members can register via the link below.
🔴 Tune in next week for this webinar on #marketingeffectiveness with Orlando Wood, author of Lemon and Look out (IPA). Join us Wednesday August 21 to understand what showmanship advertising looks like and how it can put you on the path to growth and profit. 👉 This webinar is open to WFA members and national advertiser associations in WFA membership, you can register here: https://bit.ly/4dtkcUJ. Brenna Brandes Julia Kraft #GlobalMarketing #BetterMarketing #Advertising
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