Utiq

Here's a post for all you retail media specialists! A great article by Marketing4eCommerce (Viko Group) that addresses the critical question of "How to ensure privacy in the cookieless era through retail media." And on hand to answer this question was Alberto Martín Vicente, Utiq's Sales Director for Spain. Here's a quote from Alberto, offering some of his expert advice: "Retailers must have innovative and ethical solutions that guarantee that the processing of personal data is carried out transparently and with the consent of users and that it can be carried out in their data strategies individually, unequivocally and without the duplication that current cookies entail" To read the full article and interview, just click here: https://lnkd.in/ewswbzSa Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech 

COOKIES OR NOT COOKIES, WHAT'S NEXT? On 10th September 2024, Media Marketing are hosting an event to discuss a topic which is far too familiar for all of us. With 3rd party cookies already absent from around half of addressable audiences, the question of "what's next" is perfectly timed. We need to be asking ourselves: What alternatives are there to ensure the targeting, performance and measurement of digital campaigns in an increasingly multi-channel digital world? Are these alternatives functional? What impact will they have on advertising spend? You'll be able to hear from a great set of speakers, including our very own Marc Bresseel, CEO of Utiq, CATHERINE HUBAUT, Managing Director of Biggie, Michael Froment, CEO of Commanders Act and François-Xavier Le Ray, General Manager FR & BELUX of The Trade Desk. You can find out more about the event or register by following this link: https://lnkd.in/esUHnMUX Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech

Utiq is on a mission to restore trust in digital marketing. ❤️ 🚀 We envision a digital landscape where consumers can trust that their privacy choices are respected, brands can find viable yet responsible ways to connect with audiences, and all adtech partners view privacy compliance as a positive force for change. This industry deserves better and doesn’t need to cut corners. We are very grateful for our founding shareholders' unwavering support in jointly transforming this ecosystem for the better. Telcos are among the world's most trusted guardians of personal data, and they are all passionately committed to Utiq and the change we want to bring to the advertising industry. In this exclusive video, Tim Höttges, CEO of Deutsche Telekom, highlights the transformative power of Telco collaboration in tackling the biggest challenges facing the open internet: privacy, consent, and trust. He emphasize that Utiq’s Authentic Consent Service, a Telco-based signal solution, is key to driving the transformation towards a trusted and responsible digital world. Thank you for believing in Utiq. Stephan Jäckel Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech

Cookie or not cookie: what's the future after Google's announcement? That's the question being asked at the upcoming Numberly webinar featuring Utiq's very own Managing Director, France - Sophie Poncin, alongside Etienne Drouard from Hogan Lovells, and Thibaut Munier, the co-CEO at Numberly. You can find out more about the event - taking place on Thu, Sep 5, 2024, 4:00 PM - 5:00 PM (GMT) - as well as register through this link: https://lnkd.in/eT2PSmfZ Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech

“ The open web is an incredibly valuable asset that we have to protect. It brings diversity of voice, culture and fact checked content that supports many livelihoods. The lack of an open web represents a threat to democracy” The latest episode of Identity Architects by InfoSum features our very own Sara Vincent, Managing Director, UK at Utiq, interviewed by the awesome Ben Cicchetti. As a business that seeks to enable responsible digital marketing across the industry ecosystem, harnessing the power of data, technology, privacy and consent, we loved the conversation that covered: 🌐 How we can protect the open web and why it's crucial to do so 🤝 Valid consent and giving consumers control 📈 How privacy goes hand in glove with business growth 💡 How Utiq brought competitors together to build an innovative solution and more! One of Sara's points resonated with us here, underlining the opportunity in front of us all: “ We are at a pivotal point in the industry where we can all do the right thing - to better educate and empower audiences, to enable publishers to take back control, to respect choices around privacy, to build trust and a better understanding of the advertising value exchange.” You can listen to the conversation in full here: https://lnkd.in/eDUwGqY8 Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech

"In a changing digital advertising and marketing landscape, the need to renew our strategies and adapt to new realities is imperative. The industry must opt for alternative solutions that prioritize consumer interests without compromising the effectiveness of campaigns." As Utiq records one year in Spain, our Managing Director Monica Rodriguez Paz shares her reflections - and projections - with MarketingDirecto.com on how our Authentic Consent Service can responsible digital marketing and creates new value across the industry. And we think Monica signs her thinking off perfectly, by saying: "This first year has undoubtedly been the year of achieving goals, but this is just the beginning. We look forward to continuing to make a difference in the digital ecosystem together with our partners , who play a fundamental role in fulfilling our mission" ¡Sabemos que puedes hacerlo Utiq España! This is an article worth reading in full, so just click here to do that: https://lnkd.in/exggfu5f Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech

Are you DMEXCOing to DMEXCO this year? (sorry 😄 ❤️) Utiq will be! If you are in Cologne for DMEXCO - Digital Marketing Expo & Conference 2024 and you're a brand, publisher, media agency, or adtech business then please get in touch with the team. Marc Bresseel, CEO Will Harmer, CPO Norman Wagner, Managing Director, Germany Julia Gloning, Head of Media Services, Germany Jana Moran, COO, Germany Sara Vincent, Managing Director, UK You could be interested in leveraging our Telco-powered first-party identifier to deliver truly addressable, fully consented and privacy-focused digital advertising, Or you might want to find out how we are fundamentally different to other solutions, in being able to increase your deterministic, human reach, and enable more accurate and controlled frequency delivery via Utiq's Authentic Audiences. Whatever the reason, make sure you say hello! 👋 See you there! 🚀 Laurent Norridge  Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech

Utiq believes that less is more. We believe that a simple, privacy compliant identifier is more powerful and effective than current targeting solutions. And julien delhommeau, believes that less is more too, with our COO for Utiq in France remarking that "Tests show that using an identifier, rather than a simple cookie, increases incremental reach". Utiq's unique deterministic Telco-powered first party identifier delivers a data minimsed, consent-focused service to enable brands and publishers to address first party Authentic Audiences at scale, while embracing the very toughest privacy standards. Thanks to our friends at Didomi for the opportunity to speak about the strengths of our Authentic Consent Service. Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech 

"Utiq has an extensive documentation with examples and templates everywhere. This makes it super easy to get started. The onboarding includes an interactive checklist that you work through, add comments to, and shows you necessary docs.." These are the kind words of Muki (🧑💻 Nepomuk Seiler) who is Head of Engineering at highfivve, and also Prebid.org Documentation Chairman as he describes Utiq's approach to partnering and onboarding across the ad tech ecosystem. You can read his (very good) monthly blog in the post link below. Utiq's was conceived as an enablement business - we're here to support the entire industry with a shift to responsible digital marketing, and we strive to make every part of the customer journey - whether consumer, brand, publisher or ad tech partner - an easy and positive one. If you're interested in finding out more about our Authentic Consent Service, just get in touch with the team below or visit utiq.com. Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech #telco #cookieless

Great interview between Utiq's Managing Director, France - Sophie Poncin - and Sylvain Trinel from BFMTV, getting to the heart of what makes our unique Telco-powered first party identifier the solution that will enable the industry ecosystem to move towards responsible digital marketing. Great to also hear from Marion Collombat of Reworld Media for her supporting insights on our Authentic Consent Service - merci beaucoup! To read the full interview, just visit here: https://lnkd.in/ewrE9m4C Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech #telco #cookieless