Hashting

According to new Ipsos research, consumers are more willing to share their data when they get real value in return. And the top motivator? You guessed it—discounts. In today’s digital world, data isn’t just info—it’s currency. To build #loyalty and conversions, your data strategy has to offer value that matters. Yes, exclusive content, brand communities, and early access are great. But if you want more subscriptions, nothing beats putting money back in your customers' pockets. 💸 ⚠️ Pro tip: Use discounts strategically. It’s easy to attract deal-seekers with no real interest in your brand. With Hashting’s CRM-boosting solutions, brands can convert directly to sales at the moment of purchase, ensuring a loyal customer base ready for re-engagement. Ready to see the impact? 👉 Explore solutions: https://lnkd.in/eQrupZBg #DataStrategy #CRM #ConsumerInsights #Hashting 

Yay, Joyce Mulders has been part of Hashting's Team for over a year now! 🎉 During this time, Joyce has made a significant contribution to driving efficient consumer activation for #CPG brands across the Netherlands. Thrilled with the journey so far! Here’s what makes her shine: Queen of Awareness: Joyce has played a key role in establishing Hashting's name in clients' minds. More brands in FMCG, consumer electronics, industrial devices, and alcoholic beverages now have Hashting marked on their calendars. Trusted Partner: Each campaign is like her baby. She ensures everything runs like clockwork, making clients feel as if she’s their most trusted ally. And with every success, their smiles say it all! Client Family Builder: Joyce has brought new members to Hashting's client family in the Dutch region, including name like Beko, PepsiCo, Diageo, Mars, Kellanova, and Geberit. Ultimate Team Player: We all appreciate Joyce’s proactive spirit and eagerness to help. She’s always there to lend advice and support to her colleagues. Joyce, thank you for your energy, dedication, and all you bring to Hashting’s team! Cheers to more achievements together 🥂 #TeamGreen #HashtingAroundTheWorld #Hashting #WorkAnniversary

Super engaging campaign where brand teams up with a famous face - Harry Kane to get consumers from social to in-store purchase, in the easiest way possible. 📱 Well done, Insane Grain! Definately something worth trying: https://lnkd.in/ey6xjekV

3 main dilemmas brands face when acquiring consumers through traditional #sampling: ❓Not sure if they’re placing the product in front of the right people. ❓Not sure if people who try actually buy. ❓Not sure how to engage with those who have already tested the product. Sean Power from Hashting shares tips on how to stop playing a blindfolded game and start acquiring consumers in a truly targeted, measurable, and sales-impactful way. Listen to this conversation to get some insights! 👇 #sampling #customeracqusition #ROI #digitalsampling #hashting #datadrivenmarketing

No tricks, just a treat—Beavertown Brewery’s promo is guiding consumers straight from social to enjoying a free beer at the pub! Check out this simple, user-friendly journey. 👇 Grab your free beer with just a few taps on your smartphone - no paper vouchers or apps needed.  Hashting sends promo code directly to your WhatsApp  – always at your fingertips! Locate your closest pub with a mobile geolocator and you’re all set! The treat isn’t just for consumers, the brand gets a few perks too: ✨ Seamless online-to-offline connection 🍻 Driving trial across the UK’s bars 📊 Capturing consumers’ opt-ins 📈 Real-time campaign measurement (touchpoints, venues, etc.) It’d be a missed opportunity not to try it, wouldn’t it? #directtoconsumer #sampling #conversionmarketing #ontrade

How to ensure positive ROI from  #experiential marketing? It's easy for brands to get caught up in the bells and whistles—lavish brand flagships , flashy event stands, Guerrilla-Marketing actions, pop-up shops and more... But can we really quantify the growth of these actions? Too often, success is measured by: - Social media reach  - Tickets sold  - Samples distributed  - Lead registrations The real question is: How do they translate into actual sales? 💡 Here’s what you should focus on: ✅ Consumers, Not Leads Target your CDP contacts or consumers-to-be. ✅Pair the experience with actual consumption trial  - during & after. Use promo mechanics like coupons or cashbacks to drive sales in the moment and post-event. ✅Digitize the Consumer Journey Remove friction with a seamless, mobile based consumer journey. ✅Collect 1st Party Data & Insights Use value exchange - discounts for consumer data. ✅Reconnect To Further Monetize Activate consumer data for up-sell or cross-sell campaigns. At Hashting, we’ve been collaborating with #FMCG brands to help them turn short-term experiences into long-term loyalty, leading to a 2x or greater increase in #ROI.  Check out some examples 👇

📍Pinning new territory—Hashting has landed in New Zealand! 🇳🇿 We're thrilled to announce that Mars NZ is teaming up with Hashting for exciting consumer contests as a part of Wrigley’s Sunday Scaries campaign. Our primary goal is to create a seamless journey from in-store POS to landing page and purchase. By offering a chance to win prizes, the brand is not only increasing awareness but also gaining valuable consumer insights. The campaign will soon be up and running, and we can’t wait to make an impact in this remote corner of the world! 😊 More and more pins on Hashting’s global map as we keep expanding! 🌍 #HashtingAroundTheWorld #Hashting #GlobalExpansion #Cashback

Off-season doesn't have to mean off-promotion. Adriana Blasco de Oro is sharing tips on how to keep your brand top of mind as summer comes to an end. 👇

The lack of authentic campaign data is often a key reason many consumer activations fail in West African region. Donald ALALENGBI, who has experience working with top FMCG brands, shares insights on how to enhance the transparency & efficiency of marketing campaigns. Tune in to learn more! 👇 #marketingmetrics #D2Cmarketing #marketingefficiency #Hashting

Love our new badges from The Institute of Promotional Marketing (IPM) - 🥇 Gold for Best Promotional Marketing Management and 🥈 Silver for Best Use of Data and Insights. Thank you, #IPMAwards for making us so proud of our work. 🧡 #Hashting #IPMAwards2024 #promotionalmarketing #innovation #excellence #marketingagency #shopper