GDMA - Global Data & Marketing Alliance

In today’s ruling in Case C‑621/22 (KNLT v. AP), the Court of Justice of the European Union has finally clarified that a solely commercial interest can constitute a legitimate interest under the GDPR. Dr. Sachiko Scheuing, FEDMA Co-Chair: “The ruling brings significant relief to the industry, especially for small and medium-sized enterprises (SMEs) that face challenges in collecting consent at scale. After five years of uncertainty, we now have the long-awaited legal certainty that companies can continue using Legitimate Interest as a legal basis, as they have for decades.” https://shorturl.at/EJDUC #dataprotection #CJEU #legitimateinterest #GDPR 

#Podcast - Can we rely on legitimate interest for digital #marketing, with or without third-party #cookies? What consequences does the current friction between the #GDPR and the #ePrivacy Directive have for small businesses? Thank you Masters of Privacy for interviewing our Director General Robin de Wouters 🎤 https://lnkd.in/dnhBDG2x - On Spotify: https://lnkd.in/dY9ctbTp - On Apple Podcasts: https://lnkd.in/dmFxZpay #advertising #marketing #GDPR #ePrivacy #privacy #mastersofprivacy

Thank you DMA Data & Marketing Association Argentina for inviting our Director Robin de Wouters to speak during your upcoming event Looking forward to presenting our 2024 #Email #Benchmark with a particular focus on #SouthAmerica #BenchmarkLATAM2024 #DMA Thank you for the opportunity Mary Teahan Pauline Swart Gustavo Koblinc

Submit your Data-Driven Marketing projects to the #ECHOAwards now The International Echo Awards are back in 2024! These awards recognize exceptional business outcomes achieved through the integration of data-driven insights and outstanding creativity. The categories for the award span the full range of industries, including nonprofits. It also evaluates outstanding performance across channels such as email, direct mail, search, display, experiential, mobile, and video. Special categories include data-integrated campaigns, new technologies, customer loyalty, customer retention, acquisition, CSR and social, B2B, product development, diversity and inclusion, and others. ▶ Submissions are open until 30. August 2024 possible under https://echo-awards.org/

The International Email Benchmark is out! 📘📈📊 I'm always excited to see the report coming out of the tireless work of Robin de Wouters, Lieke Wesselius, Marlous Vaarwerk, jasper kolwijck and the Email Committee. This time the GDMA - Global Data & Marketing Alliance in cooperation with the Dutch DDMA Data Driven & Marketing Association recently launched their third edition of the GDMA International Email Benchmark, including 👉 13 ESPs 👉 125 countries 👉 203 billion emails 👉 42k organizations The report is published via an interactive dashboard that everyone can play around with. (see link in the comments 👇 ) Important to note: 📊 This report shows *data that is is available in the participating ESPs* and what can be *compared* (so don't expect revenue data, which is understandable). 🌚 Some ESPs may have more in-depth metrics too, but if the others don't, then it is impossible to compare or add to the benchmark report. At the first glance we can see: 🚀 Higher open and acceptance rates, lower bounce rates 🚀 Low unsubscribe and spam complaint rates so all good-looking stuff. But digging a bit deeper, we may want to also raise a couple of questions. 🤷♀️ Why aren't all #ESPs report on Privacy Opens? 🤷♂️ Why would marketers need to invest in more platforms to see "better" Opens and be able to take better conclusions and set future strategies? After Apple's MPP already 3 years ago 😱 , this should be a no-brainer for ESPs to support their clients with. 🤖 Are #emailmarketers aware of other non-human interactions that may affect their open and click(!) results (and ultimately their ROI)? 🧐 What can ESPs do to support them to see these differences? Talking to Jakub Olexa at the DDMA Email Marketing Automation Summit and the seeing the findings of the M3AAWG Messaging, Malware, Mobile Anti-Abuse Working Group, it is not an easy task, but it is possible to a certain extent. So dear ESPs, who are not yet doing this, please help your #emailmarketing clients. 🙌 The better the data, the better their decisions and successes (and yours) - not to mention, even better benchmarks in the future. I'm looking forward to next year's GDMA International Email Benchmark, with even more ESPs and more data! 🤓 What other questions would you raise from this year's benchmark report? #DDMA #GDMA #emailmarketing #email #emailgeeks #womenofemail #CRM

Calling all marketers and creatives! The Assegai Awards 2024 are just around the corner, and it's time to shine! Get your winning entries ready and showcase your outstanding work in marketing and communication. Entries close on Friday, 30 August 2024 – don’t miss your chance to be recognized among South Africa's best! Highlight your creativity Show off your strategic prowess Gain prestige and recognition Submit your entries now and be part of this prestigious event. Let's celebrate excellence together! For more details and to submit your entries, visit our website assegaiawards.co.za #AssegaiAwards2024 #MarketingExcellence #CreativeInnovation #GetYourEntriesReady #AwardsSeason Deadline: 30 August 2024

International Email Benchmark 2024 - The GDMA - Global Data & Marketing Alliance and the DDMA released the stats! The International Email Benchmark 2024 reveals improved email marketing performance globally, with higher open and click rates and lower bounce, unsubscribe, and spam complaint rates. 🌍 📊 Covering 203 billion emails from 42,000 organizations in 125 countries, the benchmark highlights increasing professionalism in the industry. 🔍The International Email Benchmark is available via an interactive dashboard, providing insight. Dive into the full dashboard and explore the findings here! 🔗 https://lnkd.in/enQQTnHP

Congratulations Didier Farge! 👏🎉

Congrats to the DDMA Email Marketing Automation Summit young talent nominees! 👏 Our Communication Director Robin de Wouters is attending on our behalf (and of FEDMA) and will present our latest #email #benchmark at 16:00 Reach out and let's connect! 🤝 #EMAS by DDMA

Great discussion today at DMWF on latest trends in #EmailMarketing and how they can shape your business 📧 👏 Thank you Susan Corless from TwentyCi and Grace Roberts from Deployteq for your insights, and Robin de Wouters for moderating! Check out GDMA - Global Data & Marketing Alliance's 2024 International email benchmark and reach out for more information https://lnkd.in/enQQTnHP