📊 What patterns emerge in Gen Z's media consumption habits? 🖥️ How is streaming reshaping the way we engage with content? 🎙️ What is driving the surge in podcast popularity? Find out the answers and more in our latest Share the TV and Radio Love! Subscribe now to be the first to know when the next edition is out: https://lnkd.in/eP3BSGGj
egta
Advertising Services
Elsene, Brussels Region 5,054 followers
Leading. Connecting. Inspiring.
About us
egta is the international trade body of multiplatform TV and audio businesses, representing more than 180 members in over 40 markets. Our members are multiplatform TV and audio businesses that sit at the intersection of traditional TV and radio and digital video and audio platforms. Multiplatform TV and audio bring together linear and on-demand services, across all screens and platforms.
- Website
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http://www.egta.com
External link for egta
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Elsene, Brussels Region
- Type
- Nonprofit
- Founded
- 1974
- Specialties
- TV & radio advertising, International benchmarking, Knowledge sharing, EU affaires, Lobbying, Content monetisation , Revenue diversification , Audience insights, Creative campaigns, Audience measurement, Research & market insights, Networking & events, Thought leadership, and Marketing & sales
Locations
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Primary
Rue Washington 34
Box 14
Elsene, Brussels Region 1050, BE
Employees at egta
Updates
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What’s next for multiplatform TV marketing? 🖥 Yesterday, we kicked off our Marketing & Sales meeting in Munich with a lively TV MarCom Forum. In this engaging session, directors and heads of marketing, sales, and pricing from multiplatform TV businesses explored the latest trends and strategies, focusing on elevating B2B communications and crafting compelling narratives around multiplatform TV. 🙏 Special thanks to our fantastic host Sky Media GmbH
Leading. Connecting. Inspiring. Unter diesem Leitfaden vereint egta mehr als 180 Mitglieder in über 40 Märkten. Ein Expertennetzwerk, dass den Wissensaustausch und die Zusammenarbeit innerhalb der Medienbranche fördert und vorantreibt.🔝 Das egta „Marketing & Sales Meeting“ bringt jährlich die Mitglieder aus den Bereichen Marketing, Verkauf und Pricing aus aller Welt zusammen. 🌎 In diesem Jahr freuen wir uns, dass das TV MarCom Forum gemeinsam mit ARD MEDIA, EL CARTEL MEDIA GmbH & Co. KG, RMS, RTL AdAlliance und Seven.One Entertainment Group in München stattfindet. Es war uns eine Ehre, alle Teilnehmer zum Auftakt der Veranstaltung in unserem Haus willkommen zu heißen. Wir blicken gespannt auf den zweiten Tag und den weiteren Austausch über die neuesten Entwicklungen in der Werbebranche. 🤝 ℹ️ https://lnkd.in/dg_xcySi
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Our Marketing & Sales Meeting is taking place this week in Munich! 👏 We’ll explore new products, share best practices, and discuss innovative ad sales and pricing strategies - from emerging trends and commercial opportunities to the latest innovations and developments in the multiplatform TV and audio industry. 🇩🇪 Special thanks to our hosts: ARD MEDIA, EL CARTEL MEDIA GmbH & Co. KG, RMS, RTL Deutschland, Seven.One Entertainment Group, Sky Media GmbH
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⏩ What factors contribute to the rapid growth of FAST? William Keggin, LiveRamp: By exploring the capabilities of data collaboration and identity frameworks, free ad-supported streaming TV (FAST) publishers can lay the groundwork for sustained growth while delivering better, more engaging ad experiences for viewers and improved outcomes for brands. #FAST #streaming #TV
FAST measurement needs to get faster
https://uk.themedialeader.com
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Unity makes strength 🤝 It is essential that we speak with a unified voice, says Laurent Bliaut, the egta President and Deputy General Director at TF1 PUB, in his recent interview with Hallgrímur Oddsson. Discover the full interview, where he shares his vision for the future of our industry, stressing the need for collaboration, unified measurement solutions and adapting to new consumption patterns. Let’s embrace these opportunities and reinforce the strength of multiplatform TV and audio!
The new egta president on shifting media consumption, measurement standards, multiplatform growth and relations with the global streamers
egta on LinkedIn
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Happy International Podcast Day! 🎙️ Join us in celebrating the power of podcasts and discover the latest in the podcast universe 💫 Tune in to this special Expert Series edition, where our Senior Manager, Katerina Borovska-Mascia, and Tom Webster, Partner at Sounds Profitable, discuss insights from his latest Podcast Landscape Study and trends that are shaping the future of this vibrant medium: 🔘 The dynamic relationship between podcasts and video 🔘 Untapped growth opportunities within the podcasting space 🔘 Engaging different audience demographics 🔘 Insights into listener churn and reasons we tune out 🔘 Strategies for effective podcast discovery and more! Check out the full episode to explore the booming podcast ecosystem and what’s next for this powerful medium. 📺 Watch the episode on Vimeo: https://lnkd.in/e9TJBzBB 🎧 Listen on Spotify: https://lnkd.in/ePyRzJfj #InternationalPodcastDay #Podcasting #Podcast
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⚽ Sports talk radio is a game-changer for brands Paul Suchman, CMO at Audacy: Skipping sports talk is like leaving runners stranded on base—you're missing out on a vast, engaged, passionate fan base. Find out how sports talk gives brands an advantage and discover key takeaways from the latest Vision Insights and Audacy, Inc. study on sports radio listeners and advertiser performance in the full article below.
How insurance, QSR, and telecom giants are scoring big with sports radio
adage.com
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Unlock the latest in programmatic with our new Expert Series 🎧 In this episode, Hallgrímur Oddsson and Hitesh Bhatt, CTV/OTT - EMEA at PubMatic, explore the evolving landscape of CTV, ad buying, and programmatic innovation: 🔍 Unpacking the myths and misconceptions surrounding programmatic advertising 📊 Key buying trends across Europe and the US 🎯 How programmatic is creating fresh opportunities for broadcasters and advertisers Catch the discussion and stay ahead of the curve in the world of programmatic: https://lnkd.in/eVRM3v6d #Programmatic #CTV #Advertising #AdTech #Programmatic
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We had a fantastic time at our 50th anniversary late summer drinks party 🥂☀️ Last week, we had the pleasure of hosting friends and colleagues at our offices for an evening of drinks, laughs, and lively conversations. It was the perfect opportunity to catch up, make new connections, and celebrate our collective achievements together. Thank you to everyone who joined us to make it a memorable evening! 🎉
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Keeping an eye on AI 👁 Radio Futures report from Redtech looks into the state of play with AI: ⚡ AI innovations empowering creative processes in radio ⚡ unknown risks audio broadcasters face when using AI in its myriad forms ⚡ how AI is future-proofing radio revenue 🔗 Download the report for more: https://lnkd.in/dPcxHkmn #radio #AI #innovation