🔝 Is your brand top-of-mind in our category? Does it stand out against competitors? Invisible brands don’t sell, says Martyn Bentley, commercial director, UK at AudienceProject: 💡 Building reach and frequency is the foundation of brand growth. 💡 By expanding reach, brands can tap into new customer bases. 💡 Effective media measurement and optimisation are key. Find out more about central aspects of media investment optimisation in The Media Leader article. 📄
egta
Advertising Services
Elsene, Brussels Region 4,986 followers
Leading. Connecting. Inspiring.
About us
egta is the international trade body of multiplatform TV and audio businesses, representing more than 180 members in over 40 markets. Our members are multiplatform TV and audio businesses that sit at the intersection of traditional TV and radio and digital video and audio platforms. Multiplatform TV and audio bring together linear and on-demand services, across all screens and platforms.
- Website
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http://www.egta.com
External link for egta
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Elsene, Brussels Region
- Type
- Nonprofit
- Founded
- 1974
- Specialties
- TV & radio advertising, International benchmarking, Knowledge sharing, EU affaires, Lobbying, Content monetisation , Revenue diversification , Audience insights, Creative campaigns, Audience measurement, Research & market insights, Networking & events, Thought leadership, and Marketing & sales
Locations
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Primary
Rue Washington 34
Box 14
Elsene, Brussels Region 1050, BE
Employees at egta
Updates
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...and it's September! 📅 Kick off the month by discovering our latest Expert Series on a crucial topic of sustainability: 🌿 Estelle Reale on calculating the environmental impact of advertising https://lnkd.in/eAduvHQU 🌿 Alexandra Pimor 🌻🌍 on sustainable decision-making https://lnkd.in/gpm-Vy8D 🌿 Wim Vermeulen on sustainable communication https://lnkd.in/gE2MrZkp More of our Expert Series episodes coming soon. Subscribe to get notified about them 🛎 https://lnkd.in/eKvhzF2u #Advertising #Sustainability #EnvironmentalImpact
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Turn your audiences into loyal fans and boost your brand with audio creativity 💥 Peter Smyth, Irish Marketing Journal (IMJ): creative audio advertising not only captures attention but also fosters a deep, lasting connection with listeners, driving brand loyalty and business success. Learn how creative audio advertising is the key to your brand’s success 👇 #Audio #Creativity #Advertising
Opinion: Delivering Audio Advertising’s True Potential
https://www.adworld.ie
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🏅 The #Paris2024 Paralympic Games begin today! As we all are impatiently waiting to watch the opening ceremony of the Games on our screens tonight, have a look at the inspiring initiatives showcasing TV’s potential as a more accessible and inclusive medium: ➡️ Channel 4 building on their dedication to changing attitudes towards disability and making its Paris 2024 Paralympic Games coverage the most accessible yet. https://lnkd.in/ew5-VxDn ➡️ FranceTV Publicité reinforcing its commitment to social inclusion by offering subtitling services for TV commercials during the Paris 2024 Olympic and Paralympic Games. https://lnkd.in/eGgTqbn6 Discover more advertising accessibility case studies: https://lnkd.in/egx5PQkm 👈 #TV #Advertising #Accessibility
Advertising accessibility
https://www.egta.com
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🖥 Total video consumption, how is it changing? Over the past five years, the amount of video content has significantly increased as both global and local players have strived to capture and retain attention. Learn about the latest trends in viewing habits – the ‘what, when, where, how and why’ of video content consumption. Join our Online Talk - Decoding Five Years of Total Video Transformation with Peter Hammer, Managing Director of the Marketing Scientist Group: 📊 New research from the Total Video ContentFX report comparing 5 years of data 📍 Insights into the rise of SVOD and the reinvention of traditional TV into FAST channels 📈 A closer look at YouTube’s dominance and TikTok’s rapid growth among younger audiences 📅 When: Thursday, 05 September at 10:30 CEST 🔗 Register now: https://lnkd.in/eK_cT4fx [members only] #Video #SVOD #FAST
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Cécile Chambaudrie, President of NRJ GLOBAL and our Vice-President, on the strengths of multiplatform audio: ✒ The radio medium combined with digital audio is the ultimate source of creativity. The Listen & Feel study conducted by iligo and NRJ GLOBAL shows that a sound identity makes it possible to gain 50% efficiency. 🔘 Digital audio is an unparalleled opportunity for radio to diversify via live streams, web radio and podcasts. A powerful offer brings together within the Digital Premium Audio Hub, which has nearly 55M listens/downloads. 💯 Digital audio is the medium of efficiency that allows us to provide additional daily coverage, especially for 15-24-year-olds.
Audiomoves c'était il y a 2 mois déjà ! 🧐 Retour sur les forces principales de l’audio avec Cécile Chambaudrie, présidente de NRJ GLOBAL. 🎨 Le média radio, allié à l’audio digital, est une véritable source de créativité. Il permet aux marques de se démarquer et de susciter de grandes émotions. L’étude Listen & Feel menée par Iligo et NRJ Global démontre d’ailleurs qu’une identité sonore permet de gagner 50% d’efficacité. 🎧 L’audio digital, c’est une forte opportunité de diversification pour la radio via les flux live, web radios et podcasts. Une offre puissante réunit au sein du Hub Audio Digital Premium qui comptabilise près de 55M d’écoutes/ téléchargements. 🎯 L’audio digital, c’est le média de l’efficacité qui permet d’apporter une couverture additionnelle journalière, en particulier sur la cible des 15-24 ans. D’ailleurs, l’audio digital des radios permet d’apporter +9,5 points sur les moins de 25 ans. 🎥 A voir ci-dessous
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🌐 How can industry collaboration pave the way for a more unified global approach to measurement in a fragmented landscape? In her latest article, Ophélie Boucaud, Dataxis explores the complexities of measurement, ad currencies, and the urgent need for radical collaboration. https://lnkd.in/eMUkqBMZ 🔎 Looking for more on the dynamics of streaming? Join us in Munich, where Ophélie Boucaud will share more analytic insights at our annual Marketing & Sales conference. 🤝 Register here: https://lnkd.in/eUbhkD6V [members only]
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Check out our must-read report on Audio Measurement! 📊 Our Head of Radio Research, Ania Lara, explains why radio measurement is such a crucial topic to monitor right now. The report covers the range of techniques, formats and technologies used to measure radio audiences today: 📌 existing measurement methodologies 📌 emerging technologies and innovative hybrid solutions 📌 the evolution of radio audience measurement across diverse markets Discover the report and follow for future updates on audio & podcast measurement! 🔗 Download your copy here: https://lnkd.in/eXqZnJSn #Radio #Audio #AudioMeasurement
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Audio continues to prove its irreplaceable value in today’s marketing landscape 🎉 iHeartMedia CEO Bob Pittman: when you look at radio, it has over 90% reach in a month, and provides this incremental audience for every advertising campaign. ✅ Audio provides incremental reach and audience, especially radio. ✅ New audio measurement tools offer a unique opportunity to measure performance. ✅ The cost of radio and the reach of radio is a unique place in the media mix. Find out more about the marketing power of radio and audio in the Inside Audio Marketing article below. #Audio #Radio #Marketing
Targeting Is Resizing Audiences, But iHeart’s Pittman Sees A Return To Mass Reach.
insideaudiomarketing.com
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❗ After the WFA's Global Alliance for Responsible Media (GARM) discontinued its activities last week, Ad Net Zero will take over an ongoing effort to advance the standardization of carbon measurement across all media channels. There’ll be a slight pause while we’re figuring that out, but it won’t even be a momentary one, and the work will continue with the same priorities that we had previously - Anthony Falco, ANZ Global Director, told Kathryn Lundstrom, ADWEEK. #Sustainability #Advertising #CarbonEmissions
Ad Net Zero Will Take Over GARM's Sustainable Media Work
adweek.com