Introducing our new Potenza Sport A, Bridgestone’s first mass-produced tyre to source 55% recycled and renewable materials in its production, following certification from the globally recognised International Sustainability and Carbon Certification (ISCC) PLUS. The ultra-high performance tyre has been developed with our ENLITEN Technology to improve its sustainability characteristics and make it fully EV-ready, without any compromise on safety or performance. And, Bridgestone’s Potenza Sport A premium tyre is not a concept or a pilot project. It has been carefully chosen by AUDI AG as original equipment for their new Audi e-tron GT. Demonstrating Bridgestone’s innovative capabilities to combine sustainability and performance, the new Potenza Sport A marks another key milestone on our journey toward using 100% sustainable materials by 2050. Learn more: https://lnkd.in/ejUHxf94
Bridgestone EMEA
Motor Vehicle Manufacturing
Zaventem, Flemish Region 202,023 followers
About us
Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in premium tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region. Bridgestone EMEA operates 13 tyre plants, a major R&D centre, and a proving ground, and serves its customers in an extensive retail network with thousands of touchpoints. Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business. For more information about Bridgestone, please visit www.bridgestone.com and press.bridgestone-emia.com
- Website
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https://www.bridgestone-emea.com
External link for Bridgestone EMEA
- Industry
- Motor Vehicle Manufacturing
- Company size
- 10,001+ employees
- Headquarters
- Zaventem, Flemish Region
- Type
- Public Company
- Specialties
- Tyre and Rubber Manufacturing, Automotive, and Mobility
Locations
Employees at Bridgestone EMEA
Updates
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Today we’re announcing the start of a new chapter in our work to reduce tyre waste. We’re launching a new collaboration with Grupo BB&G and Versalis to establish a closed-loop ecosystem to transform end-of-life tyres into new tyres. The collaboration will see ELTs transformed into tyre pyrolysis oil, which will be used to create high-quality elastomers for the production of new tyres. Discover more here: https://lnkd.in/e5H5ryCq
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Bridgestone EMEA is in the top 1% of the 130,000 companies assessed globally by leading business sustainability ratings provider, EcoVadis. We've received EcoVadis' top Platinum rating for three consecutive years since 2021, having climbed from receiving a Silver rating back in 2015. Our EcoVadis rating is a great proof point for the progress we've made in recent years. It reflects our ongoing commitment to all areas of sustainability as we evolve into a sustainable solutions company, guided by the Bridgestone E8 Commitment. We may be among the top EcoVadis performers globally, but as ever, there are still a lot of positive steps that need to be made on the road to 2050 and beyond!
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The excitement continues as we celebrate the Opening Ceremony of the Paris 2024 Paralympic Games! The next two weeks are about coming together to cheer on these extraordinary athletes, with Paris the perfect stage for these remarkable Games. As Worldwide Paralympic Partner, we are forever inspired by the dedication and determination of the Paralympians, who remind us that with passion and perseverance, anything is possible. Here's to breaking boundaries and making history! #Paris2024 #Paralympics #OpeningCeremony
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Bridgestone EMEA Manufacturing has achieved our goal of halving CO2 emissions – seven years ahead of schedule! Our manufacturing plants reduced their total CO2 emissions by 66% from our 2011 baseline to the end of 2023, according to the results of an independently verified Carbon Footprint assessment. Our ultimate aim is carbon neutrality (Scope 1 & 2) by 2050, and this is another major step on the road to that goal as we help shape a more sustainable future for all.
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We're thrilled to announce that Bridgestone will be returning to IAA TRANSPORTATION 2024 in Hanover, Germany, from 17-22 September! 🚀 This year, we're showcasing our innovations in data-driven and AI-powered fleet solutions. Our exhibit will demonstrate how Bridgestone Fleet Care combines telematics and tyre technologies to offer commercial fleets a tailored, data-driven approach to vehicle and fleet management to deliver better outcomes for their fleets. We’re especially excited to debut the latest innovation of our globally trusted fleet management solution Webfleet, harnessing the power of data: a new AI Assistant leveraging GenAI technology! This game-changing tool will help fleet managers interact with their data easily and intuitively, optimising operations like never before. Join us at #IAATransportation2024 to see how Bridgestone Fleet Care is driving the future of fleet management! Find out more: https://lnkd.in/eCa3Wcrr #FleetManagement #Innovation #Transportation #Bridgestone #Webfleet #Telematics #Sustainability #GenAI
Bridgestone Fleet Care to Showcase Data-Driven and AI-Powered Fleet Solutions at IAA 2024
press.bridgestone-emea.com
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Bridgestone believes in the power of sport to have a positive and lasting impact, especially for younger athletes and those with disabilities. As a Worldwide Paralympic Partner, we’ve been working both globally and locally to help create more equitable access and make sport more inclusive. For the Paralympic Games Paris 2024, we are expanding those efforts by leveraging our tyre material and design expertise to enhance rubber components for certain adaptive sports equipment. Through collaboration with Team Bridgestone athlete ambassadors, Bridgestone has produced rubber glove pads, hand rim covers, wheelchair tennis tyres, and more that will be used in various sports in Paris. https://lnkd.in/eu747tGy
Bridgestone Leverages Advanced Tyre and Rubber Materials to Support Athlete Equipment at Paris 2024 Paralympic Games
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We’re happy to share that Bridgestone has been chosen by Automobili Lamborghini S.p.A. as their exclusive tyre partner for the new Lamborghini Temerario super sportscar. As Lamborghini’s ‘Official Technical Partner’, we've custom-engineered three tyre fitments for the new Lamborghini Temerario, helping the Hybrid High Performance Electrified Vehicle (HPEV) achieve its best performance on and off the track, as well as in tough winter conditions. Bridgestone has delivered bespoke Potenza Sport and Potenza Race tyres for the Temerario’s summer and track fitments, and a custom-developed Blizzak LM005 tyre for its winter fitment to answer all drivers’ needs. All three premium tyres were developed using our proprietary Virtual Tyre Development technology for additional benefits in terms of sustainability and efficiency. Find out more: https://lnkd.in/eWiY8wMZ
Bridgestone Named Exclusive Tyre Partner for New Lamborghini Temerario Super Sportscar
press.bridgestone-emea.com
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Earlier this year, the Aspark SP600, with custom-engineered Bridgestone tyres, became the fastest electric vehicle in the world! Designed by Manifattura Automobili Torino, the electric hypercar hit a top speed of 438.7 kph on bespoke Bridgestone Potenza Race tyres, a unique fitment based on our flagship ultra-high performance tyre. For its record-breaking run, the prototype SP600 demanded tyres not only capable of reaching such a high speed, but also able to handle the specific demands of the Aspark’s vehicle weight and driving dynamics. With a pattern application that maximises high speed performance, this unique Potenza Race tyre also provided the safety and robustness required for a new EV world record. As we work to advance a new era of sustainable motorsports, this was another brilliant milestone. Congratulations to all the teams involved!
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Bridgestone was proud to help keep the two-wheeled vehicle fleet in motion throughout the Olympic and Paralympic Games Paris 2024. A fleet of motorcycles provided by Toyota featuring thermal, hybrid, fully-electric and even prototype hydrogen-powered technology helped to reduce carbon emissions during the Marathon Pour Tous and other road events – and all on our high-performing Bridgestone Battlax motorcycle tyres.
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