❗ #HolyGrail2 speaking at AIPIA's Smart Packaging World Congress 2024 - 18-19 November, Amsterdam (NL) Do you want to connect with leading brands and providers in intelligent packaging, and discover all about the trends and the latest innovations around connected packaging and technologies? 👉 Then don't miss this upcoming conference! Sign up today and follow the session "Digital Watermarks Initiative HolyGrail 2.0 - Advanced sortation & digitalisation of the waste industry: Key requirements to meet packaging circular economy ambition" brought by HolyGrail 2.0 Project Manager Jan 't Hart Agenda & more: https://lnkd.in/dG7pGmFr
About us
AIM is the European Brands Association. AIM’s membership comprises corporate members and national associations that have a similar but more local constituency. Altogether, AIM represents directly or indirectly some 2,500 companies ranging from SMEs to multinationals, accounting for some €653 billion annual sales and two million jobs in Europe alone. Members are manufacturers of branded consumer products that are united in their purpose to build strong, evocative brands and as such place the consumer at the heart of what they do. AIM’s 48 corporate members alone invest €14 billion annually in R&D in Europe. AIM's mission is to create for brands an environment of fair and vigorous competition, fostering innovation and guaranteeing maximum value to consumers now and for generations to come.
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http://www.aim.be
External link for AIM - European Brands Association
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- Manufacturing
- Company size
- 2-10 employees
- Headquarters
- Brussels
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- Nonprofit
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Avenue des Gaulois 9
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Updates
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AIM - European Brands Association reposted this
As Marcas do Grande Consumo e o comércio externo, vídeo da AIM - European Brands Association e Centromarca. https://lnkd.in/deK9vq9j #centromarca #paramarcasquemarcam
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Fantastic to welcome Andrea Di Carlo, the Deputy Executive Director of the EUIPO - European Union Intellectual Property Office. Maintaining our close relationship with the EUIPO is so important to all European brand holders: no trade mark, no brand and no IPR, no possibility to take enforcement action to protect our consumers, competitiveness and innovations against the IP criminal. Huge thanks to all in AIM’s Trade Mark and Anti-Counterfeiting Committees for your unwavering dedication, and of course to Andrea for joining us for such fascinating debates!
Senior Manager, Trade Marks and Brand Protection at AIM - European Brands Association
Proof positive that I trained in law and not comms – we were so incredibly happy to welcome Andrea Di Carlo back to AIM - European Brands Association, and so interested in the wide-ranging debates he held with our members, that we completely forgot to take photos. From all in our Trade Mark and Anti-Counterfeiting Committees, thank you, Mr Deputy Executive Director of the EUIPO - European Union Intellectual Property Office! With discussions ranging from TM filing procedures via the many essential ways the EUIPO cooperates with its User Associations, through to the practical, vital IP enforcement work of the Observatory, believe me – you all would have been fascinated too. Great also to see Arūnas Želvys, the EUIPO's man on the ground in Brussels. Especial thanks from our Chairs, Mette M. Andersen, Nathalie Luis, Joeri Mombers & Jenny Barker. You have a standing invitation to AIM, Andrea, and next time I promise to remember the camera 😉. Thank you!
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AIM - European Brands Association reposted this
Proudly hosting the HolyGrail2.0 German Landing Strip kick-off today in our Belgian plant! This cross-value chain group is ready for the next phase of the #HolyGrail2.0 project for rigid PP packaging 🤜🤛 8 years ago, as part of the Ellen MacArthur Foundation, we stood at the cradle of HolyGrail. Digital Watermarks were explored, implemented, tested and approved as the enablers for 🧠 intelligent sorting of rigid PP packaging. Today, supported by AIM - European Brands Association, Alliance to End Plastic Waste and the participating brand owners and retailers, we are ready to introduce 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘄𝗮𝘁𝗲𝗿𝗺𝗮𝗿𝗸𝘀 𝗳𝗼𝗿 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘁 𝘀𝗼𝗿𝘁𝗶𝗻𝗴 on a large scale in the German market! Why this matters? 🤔 🔄 Intelligent sorting is crucial in the road to a circular economy ♻️ By 2030, according to the #PPWR, each contact-sensitive rigid PP packaging has to contain 10% of recycled food-grade polypropylene #rPP #circulareconomy #crossvalue #packagingindustry #sustainablepackaging #HG2_0
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AIM - European Brands Association reposted this
Proudly hosting the HolyGrail2.0 German Landing Strip kick-off today in our Belgian plant! This cross-value chain group is ready for the next phase of the #HolyGrail2.0 project for rigid PP packaging 🤜🤛 8 years ago, as part of the Ellen MacArthur Foundation, we stood at the cradle of HolyGrail. Digital Watermarks were explored, implemented, tested and approved as the enablers for 🧠 intelligent sorting of rigid PP packaging. Today, supported by AIM - European Brands Association, Alliance to End Plastic Waste and the participating brand owners and retailers, we are ready to introduce 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘄𝗮𝘁𝗲𝗿𝗺𝗮𝗿𝗸𝘀 𝗳𝗼𝗿 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘁 𝘀𝗼𝗿𝘁𝗶𝗻𝗴 on a large scale in the German market! Why this matters? 🤔 🔄 Intelligent sorting is crucial in the road to a circular economy ♻️ By 2030, according to the #PPWR, each contact-sensitive rigid PP packaging has to contain 10% of recycled food-grade polypropylene #rPP #circulareconomy #crossvalue #packagingindustry #sustainablepackaging #HG2_0
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Happy #SustainabilityDay! Today, we proudly spotlight the sustainability initiatives led by AIM and our member brands, united in the commitment to creating a more green and digital future. For example, through our Digital Watermarks Initiative, HolyGrail 2.0, we’re working to transform the packaging value chain in Europe by deploying pioneering technology that enhances sorting efficiency and strengthens circularity. Our brands are equally dedicated to further innovating through eco-design, reducing carbon footprints, and promoting sustainable consumption patterns – all essential elements of AIM’s broader vision for a resilient, low-carbon Europe. We believe that with collaboration and innovation, meaningful impact is within reach. Together, we’re building a pathway for forward-thinking brands and sustainable choices for all. 🌍 💚
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Shoutout to AIM-Progress for the latest on Human Rights & Environmental Legislation! AIM-Progress, in collaboration with Ropes & Gray LLP, has just released their Autumn 2024 update on global human rights and corporate responsibility legislation. For anyone involved in compliance, corporate governance, legal departments or sustainability, this update is must-read. Access the full update below ⬇️
New #HumanRights and #Environmental legislation update now available! In an era where corporate accountability for human rights and environmental impact is evolving faster than ever, keeping up with new legislation is critical. That's why AIM-Progress, in collaboration with our partners at Ropes & Gray LLP, is excited to release our Autumn 2024 update on global human rights and corporate responsibility legislation. This semi-annual publication offers a comprehensive look at both existing and new regulatory measures designed to enhance sustainable and responsible business practices. Key new developments include: 🔸 Australia's Financial Market Infrastructure Act – mandates Scope 1, 2, and 3 emissions reporting for covered entities starting from January 1, 2025. 🔸 California's Social Compliance Audits Act – requires public reporting for businesses opting into social compliance audits. 🔸 Switzerland's Proposed Sustainability Transparency Amendment – aligns with EU standards, with a two-year transition period post-adoption. 🔸 France’s Climate Reporting Requirements – enforces emissions reporting and climate action plans for companies with over 500 employees. This is a useful reference tool for anyone in human rights, responsible sourcing, procurement, legal departments, or corporate governance, and AIM-Progress is glad to share it beyond its membership. Stay informed, stay compliant, and lead responsibly. 📥 Download the full Autumn 2024 legislative update here: https://lnkd.in/dYBwHrm6
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AIM - European Brands Association reposted this
Recently, we congratulated Silviu Popovici our CEO of PepsiCo Europe, on being elected President of AIM - European Brands Association Today, we would like to properly celebrate this important milestone by officially publishing the news of his election. In his new role, Silviu will help guide AIM through a crucial period, as Europe focuses on #competitiveness, innovation, and sustainability during the 2024-2029 EU mandate. With his strong background in leading global brands through #transformation, Silviu will be able to support the association in advocating for the right policy conditions for businesses to thrive. His priorities include driving growth through sustainability, digital transformation, and circular economy initiatives. We also extend our congratulations to Birgit Rechberger-Krammer who was elected Vice-President of AIM alongside Silviu. We can’t wait to see the positive impact Silviu and Birgit will have in supporting businesses to grow and advancing key areas like digital transformation and the circular economy. Congratulations, Silviu and Birgit! 🎉 Read the full press release here: https://lnkd.in/diagHf-f
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AIM - European Brands Association reposted this
As Marcas do Grande Consumo e o investimento em inovação, vídeo da AIM - European Brands Association e da Centromarca. Veja o vídeo. https://lnkd.in/dCxJNi8D #centromarca #paramarcasquemarcam
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👉 Join the HolyGrail 2.0 Webinar: Launch of the flexible PP market demonstration initiative in Belgium! We’re excited to share a new milestone for HolyGrail 2.0—demonstrating the technical readiness of digital watermarking for sorting flexible plastic packaging! This breakthrough paves the way to high-quality recyclates, and now we're set to explore its economic viability through a 2-year market demonstration, advancing us toward scalable solutions by 2030. 🎯 Why attend? In Belgium, we’re launching tests to highlight the economic and environmental potential of sorting PP flexible food packaging. Discover how this initiative can unlock value for recyclers, brands, and beyond—supporting circularity for food-related and non-food applications alike. 💼 Our Belgian core team is eager to connect with brand owners, retailers, and industry stakeholders. Together, we’ll push forward on the journey to make circular PP flexible packaging a commercial reality. 📅 Save the date: 📌 Thursday, October 31, 2024 ⏰ 4:00 - 4:45 pm CEST 📍 MS Teams 🔗 Register here to join us on the path to a sustainable, circular future for plastic packaging: https://lnkd.in/dggb6f-6 Brought to you by the HolyGrail 2.0 Belgian core team: Mondelēz International, PepsiCo, Fost Plus, Digimarc, Pellenc ST, Hündgen Entsorgungs GmbH & Co. KG, R-Cycle, GS1 #HolyGrail2 #CircularEconomy #PlasticRecycling #SustainablePackaging #DigitalWatermark #Circularity
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