Ferrara Joins the Children’s Food and Beverage Advertising Initiative Pledge Program
McLean, VA – October 31, 2023 – The BBB National Programs Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Ferrara Candy Company as the newest participant in the food advertising pledge program. Ferrara has pledged to not engage in advertising primarily directed to children under age 13. Ferrara’s CFBAI pledge is effective as of October 1, 2023.
Starting with 10 companies in 2007, CFBAI now includes 22 leading U.S. food, beverage, and quick-serve restaurant companies. CFBAI participants have committed to ongoing improvement in the children’s food advertising landscape by adhering to CFBAI’s Core Principles.
Prior to joining CFBAI, Ferrara participated in CFBAI’s sister program designed for smaller confectionery companies, the Children’s Confection Advertising Initiative. Ferrara’s pledge covers all brands and products in the Ferrara portfolio including SweetTarts, Laffy Taffy, Trolli, and Nerds.
Ferrara’s CFBAI pledge can be found here. Learn more about CFBAI here.
To reach our media team, contact us at [email protected].
Latest News
John Templeton Foundation Grant Awarded to Center for Industry Self-Regulation to Develop Industry Self-Regulation Curriculum for Law, Business & Public Policy Schools
McLean, VA – September 10, 2024 - BBB National Programs’ Center for Industry Self-Regulation today announced that it will develop a curriculum on industry self-regulation for law, business, and public policy school programs, filling a significant gap in current higher...
BBB National Programs Appoints Amy Steacy as General Counsel, Promotes New Leaders in Children’s Food and Beverage Advertising and Global Privacy
McLean, VA – June 4, 2024 – BBB National Programs announced the appointment of Amy Steacy as General Counsel. Additional leadership promotions include Daniel Range as Vice President of the Children's Food and Beverage Advertising Initiative (CFBAI) and Dr. Divya Sridhar as Vice President, Global...
Companies Agree to Expand School Coverage under the Children’s Food and Beverage Advertising Initiative Core Principles
McLean, VA – May 2, 2024 – Twenty-one of the nation’s leading food, beverage, and quick serve restaurant companies have agreed to strengthen their voluntary commitments for responsible food advertising to children under the Children’s Food and Beverage Advertising Initiative (CFBAI) Core Principles.
BBB National Programs Issues Compliance Warning for Use of AI in Child-Directed Advertising and Data Collection
McLean, VA – May 1, 2024 – BBB National Programs’ Children’s Advertising Review Unit (CARU) today issued a new compliance warning on the application of CARU’s Advertising and Privacy Guidelines to the use of Artificial Intelligence (AI), putting advertisers, brands, endorsers, developers, toy manufacturers, and others on...