The Authority: Outranking Influencers
You’ve probably heard about “influencer marketing,” but becoming an authority can have an even greater impact. Unlike influencers, authorities are trusted sources directly linked to a product’s creation or distribution. This article explores how to establish your brand as an authority by focusing on high-quality content, audience engagement, and strategic planning. Learn how to boost your authority score and create content that truly resonates with your customers, helping you outrank influencers.