Aparna Gray

Aparna Gray

Greater Melbourne Area
2K followers 500+ connections

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About

> Experienced B2B marketing leader: Strong marketing and public relations (PR) skills with more than 22 years’ experience in APAC, North America and EMEA. More than 12 years’ experience within the APAC e-commerce and retail SaaS industry.

> Lead generation champion: Fosters collaboration with sales and partnerships teams. Develops, implements, and reports on targeted programs to help improve effectiveness of sales lead funnel, resulting in achieving specific revenue goals.

> Team lead + budget management: Tenacious and professional manager of projects, events, and seasoned manager of teams (internal and external). Loves to mentor. Adept at managing and reporting against cross-functional, multi-regional marketing budget.

> Successful industry presenter: Prominent presenter at key industry events: iMedia Online Retail Summit, Online Retailer, Retail Global Digital Days, Big Commerce Ecommerce 360, Magento Live, NRA IWD Events, Dotdigital Dotties Awards.

> Published thought leader: Possesses natural panache for writing; featured in leading publications: RetailBiz, Inside Small Business, B&T, InternetRetailing, Power Retail. Proven track record of implementing successful organic and paid social media programs.

> Extensive PR Agency experience: Proficient at developing PR campaigns and managing agency networks across multiple geographies. Skills include, handling budget, media training spokespeople, running performance assessments, messaging creation.

> Stakeholder collaboration: Cultivates close relationships across key department stakeholders and marketing: Customer Success, Sales, Partnerships, Product and Finance.

> Marketing tech expertise: Adept with marketing automation and CRM solutions - proficient in Salesforce, Marketo, Dotdigital, Microsoft Dynamics, Hubspot, to name a few!

> Energetic, fun and a multi-tasker: Ability to balance priorities on multiple projects simultaneously in a demanding environment. Creative and hands-on marketer, always ready for a challenge.

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Experience

  • Twilio Graphic

    Twilio

    Melbourne, Victoria, Australia

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    Melbourne, Victoria, Australia

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    Melbourne, Australia

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    Melbourne, Australia

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    Melbourne, Australia

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Education

  • Graphic

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    Activities and Societies: CSU, Chico, California, USA (Graduated with Honors, 2000) MAJOR: Public Relations, MINOR: Tourism Half-year exchange program in the UK (Autumn 1999) Account Director at student-run PR agency, Tehama Group First international student to be accepted at CSU, Chico’s General Studies Thematic Program Co-creator and Designer of CSU, Chico’s first Online Student Magazine, Cat Bytes Regular contributor to College Newspaper – The Orion Taught introductory Hindi for two semesters

Languages

  • English

    Full professional proficiency

  • Hindi

    Native or bilingual proficiency

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