First-party data can unlock several opportunities in digital marketing. 🔓 Our Google Marketing Platform Lead, Stephanie Ahfuni, shared a few of the ways XPON customers are making the most of their first-party data throughout their programmatic advertising. Key takeaways: 🔸 Integrating first-party data with bidding solutions can optimise customer acquisition, leading to up to 400% growth for some clients. 🔸 Dynamic creative optimisation powered by first-party data enables targeted messaging for different audience segments. 🔸 Real-time messaging using cloud integrations can help reach the right people at the right time. Looking to get more from your advertising budget? Learn more about the Google Marketing Platform and XPON's partnership here 👉 https://lnkd.in/eUw3siGe
XPON
Information Technology & Services
Newstead, Queensland 1,366 followers
Leading marketing modernisation company, implementing & managing business critical martech, datatech & cloud tech.
About us
We are XPON. We offer award-winning data analytics & marketing consulting service with core competencies in data analytics, digital media, Google Cloud and Google Marketing Platform (and are certified in both GCP and GMP). As part of the XPON Technologies Group, we partner with enterprises in Australia and New Zealand to help modernise their digital marketing by supporting the mapping of business objectives back to technology, strategy, and capability. Our flexible engagement model supports single or multi-product access and extends into measurement and activation strategy, onboarding, implementation, training and managed service support. We enable digital marketing and data teams or our clients' agency partners in delivering business outcomes via innovative data-driven marketing activations using platform integrations extending into First Party Data & CRM.
- Website
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http://xpon.ai
External link for XPON
- Industry
- Information Technology & Services
- Company size
- 51-200 employees
- Headquarters
- Newstead, Queensland
- Type
- Public Company
- Founded
- 2017
- Specialties
- Analytics, AI & Machine Learning, Business Intelligence, Big Data, Data Security, Data-Driven Transformation, Google Analytics 360, Google Cloud Platform, Google Marketing Platform, Digital Maturity, Marketing Analytics, Cloud for Marketing, Google BigQuery, Digital transformation, Customer Data Platform, B2B software, and Digital Experience
Locations
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Primary
33 Longland St
Newstead, Queensland 4006, AU
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4/85-87 Smith St
Wollongong, NSW 2500, AU
Employees at XPON
Updates
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📊 Marketers, are you harnessing the full power of AI to measure your marketing ROI? 🤖 Our latest blog dives into how AI is revolutionising marketing performance measurement. Key takeaways: > AI-powered analytics can boost productivity by 40% and cut costs by 20% > AI-driven personalisation can deliver 5-8x ROI on marketing spend Our blog discusses how to: ✅ Implement AI for better ROI measurement ✅ Overcome common AI adoption challenges ✅ Apply best practices for AI-powered marketing success Read more here: https://lnkd.in/gSQrDSvP #AIMarketing #MarketingROI #MarTech #XPON
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Heading to the iMedia Future of Marketing Event next week? If so, we'll see you there! Connect with our XPON legends Chris Rozic and Michael Cornwell if you'd like to nerd out on all things marketing technology, data and AI. #iMediaFOMAU iMedia Summits & Events AU, NZ & SEA
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🎉 Celebrating an incredible XPON offsite! 🥳 Our amazing team from across Australia and New Zealand recently came together for an unforgettable company event. It was fantastic to step away from our screens and reconnect face-to-face. Highlights included: 📈 Thought-provoking strategy sessions 🙏 Team-building activities (including the legendary XPON Olympics! 🏅) 🥘 Delicious meals and great conversations 🔗 Strengthening bonds across departments and regions A huge thank you to everyone who made this event possible and to our incredible team for their energy and enthusiasm. These moments remind us why we love what we do at XPON! #XPONlife #TeamBuilding #CompanyCulture
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Don't miss our Founder and Group CEO, Matt Forman, discussing the future of Generative AI at the upcoming Maxme webinar! Matt will join Maxme's CEO, Renata Sguario, and Head of Growth & AI Strategy, Eugene Fedorchenko LL.M., for an insightful discussion on how AI can be a catalyst for human creativity and innovation. 💡 Register for the webinar on Thursday, September 12, 2024 here ➡ https://lnkd.in/gzjQFuFG #AI #generativeAI #humancentric #workplace #leadership #XPON #Maxme #AIMarketing #digitaltransformation XPON Technologies Group (ASX:XPN)
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APAC organisations leading AI adoption are realising a 59% boost in revenue and 88% uptick in creative output 📈 🔔 A new Google-commissioned survey (link below) has uncovered the impact AI is driving across APAC businesses. Other highlights include: ▶ 85% of marketers are in the planning or design phase for AI implementation ▶ 85% of businesses fully or partially outsource AI talent to partners like XPON While enthusiasm for AI is high, many marketers face challenges in implementation, including infrastructure limitations and securing leadership buy-in. However, those who have embraced AI are reaping the rewards, with increased efficiency and enhanced creativity. View the full article here 👉 https://lnkd.in/g5Nagrzk
Drive business growth with AI adoption - Think with Google APAC
thinkwithgoogle.com
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We're excited to have the NZ XPON team, led by Trent Wooster, at the iMedia Future of Marketing Summit in Lake Taupō this week! The team are in for 3 HUGE days of networking, activities and industry insights with other leaders in brand, marketing and digital innovation. Are you attending? Be sure to connect with Trent Wooster! iMedia Summits & Events AU, NZ & SEA #iMediaFOMNZ
Looking forward to the next couple of days at iMedia Future of Marketing Summit. If your attending and would like to connect flick me a message or come and say hi. iMedia Summits & Events AU, NZ & SEA #iMediaFOMNZ
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Which businesses are crushing it with AI? 🤔 Our CRO, Chris Rozic, breaks it down in a recent interview! TLDR: It all comes down to a company's digital maturity and strong leadership. 💪 Interested in where you sit on the maturity curve? Take the 5-min survey 👉 https://lnkd.in/gYDs6t8D 🚀 #AI #digitalmaturity #AIadoption #customerexperience
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Google's cookie announcement came out of the blue, but has it really changed anything? Here's our view ➡ https://lnkd.in/gyvWUFZr #google #cookies #googlechrome #thirdpartycookies #3pcd
Google's Cookie U-Turn: Does this really change anything? | XPON
https://xpon.ai
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We can't wait to take part in the iMedia Future of Marketing Summit in Lake Taupō, New Zealand next month. Will you be there? 🚀📈 #iMediaFOMNZ iMedia Summits & Events AU, NZ & SEA Trent Wooster
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