Wine Victoria

Wine Victoria has appointed export experts Incite | F&B Export Development to lead the South East and North East Asia Market Entry Program, which covers markets in #Singapore, #Vietnam, #SouthKorea, and #Japan. With Expressions of Interest now open, we invite Victorian wineries to participate in this valuable opportunity for entry and expansion, commencing in late 2024 and continuing throughout 2025. With the support of Global Victoria, Wine Victoria is pleased to offer a 50% subsidy to participating wineries, facilitating the expansion of exporters into these dynamic markets. If you would like to learn more about the South East & North Asia Market Entry Program and register your interest here https://lnkd.in/gveMcJ-G EOI period closes October 18th. #winevictoria #globalvictoria #wineexport

This week, Wine Victoria showcased 13 wines at the SommCon Conference & Beverage Expo in San Diego, California. The event featured an engaging education session, a buyers lunch, and an expo booth, providing a fantastic opportunity to highlight the diversity and quality of Victorian wines to key US buyers. We were thrilled to have Bob Paulinski, MW present the "Taste the Wines of Victoria, Australia" seminar, offering attendees a closer look at our regions and the distinct qualities of our wines. The event was bustling with activity, and we are proud to report that organisers called Wine Victoria the "stars of the show." 🍷 🌟 This event is part of our ongoing commitment to growing Victorian wines in the US market, and we look forward to continuing these valuable connections. Thank you to our partners Global Victoria, and everyone who joined us on the day!

Wine Victoria has appointed market experts Nimbility Asia to lead our China Market Entry and Expansion Program, supporting Victorian wineries looking to enter or expand in the Chinese market. Starting in late 2024 and continuing throughout 2025, the Nimbility team will assist wineries with route-to-market strategies through importer business matching events. With the support of Global Victoria, we’re pleased to announce that the costs for these business matching events will be fully covered by Wine Victoria. Wineries will only need to cover their travel expenses to attend the events in China and the cost of samples. If you’re interested in learning more about upcoming opportunities in China, please register your interest here https://lnkd.in/g4w2RVDK 🍷🇨🇳 EOI period closes October 18th.

Join Wine Victoria, supported by Global Victoria, and market experts Brand Catalyser for an exciting webinar series that dives deep into the Chinese eCommerce and social media landscapes. With over 50% of wine purchases in China made online, this is an invaluable opportunity to gain insights into key platforms, marketing strategies, and more. Don't miss out—sessions are taking place weekly on Fridays from now until the end of November. Learn more and register 👉 https://lnkd.in/gJjbgJXH #winevictoria #chinaexport #chinawinemarket #wineexport #china

The 2024 Chardonnay Symposium on November 14 at Levantine Hill Estate with Wine Yarra Valley! This year’s theme, "The Evolution of Australian Chardonnay — What’s Next?" will explore changes in the industry and encourage meaningful discussions about the future of #chardonnay Wine Victoria, in partnership with Global Victoria, is proud to sponsor this event featuring esteemed international speakers, including: 🍷 Will Lyons (UK), The Times & Sunday Times 🍷 Elaine Chukan Brown, Hawk Wakawaka Wine Review 🍷 Jamie Goode, Author & Writer Wine Victoria Board Member Melanie Chester, General Manager of Giant Steps is a key panelist on the day. Don’t miss this invaluable opportunity to connect with industry leaders and gain insights into the future of Chardonnay. Learn more and book your tickets at https://lnkd.in/gzbwFVHT

Come along to the Chardonnay Symposium Wine Yarra Valley Nov 14th - it's going to be a fabulous day! Wine Victoria and Global Victoria are supporting partners of this important symposium. #victorianwine #chardonnay #yarravalley

In this fourth episode of the Victorian Wine Exchange Podcast, host  Dan Sims welcomes Sarah Crowe, the award-winning winemaker  and general manager at Yarra Yering. Sarah shares her inspiring  journey in the wine industry, from her early days in horticulture to  her current leadership at one of Victoria’s most iconic wineries. They discuss how Sarah balances tradition with #innovation, her  approach to #leadership, and the importance of #diversity within the  wine industry. Sarah also reflects on receiving the Wine Victoria  Company Directors Leadership Bursary and how supporting the  next generation of wine industry leaders is critical. 🎧 Live now on Spotify and Apple Podcasts, or learn more at https://lnkd.in/gNyAStca #victorianwineexchange #podcast #winevictoria

Last week, Wine Victoria welcomed five key opinion leaders (KOLs) from China for an unforgettable inbound famil. In partnership with Brand Catalyser and supported by Global Victoria, this influential group explored Victoria and our beautifully diverse wine regions. The KOLs participated in a masterclass tasting with Dan Sims at The Carlton Wine Room in Melbourne, followed by immersive visits to the Mornington Peninsula, Yarra Valley, King Valley, Milawa, and Nagambie. This program not only showcased Victoria's exceptional wines and diversity across our regions but also fostered valuable connections with key influencers in the China market. We’re excited to see the impact of their experiences in promoting Victorian wine and Victoria. #drinkvictoria #winevictoria #visitvictoria #victorianwine

Last week, Wine Victoria Chair Dan Sims, CEO Stephanie Duboudin and Board member Kim Chalmers attended the Victorian Wine Industry Strategic Plan co-design workshop, which was managed by Atticus Now. This engaging day brought together the strategic plan steering committee, industry representatives from across the supply chain, and government representatives from Agriculture Victoria, Economic Development, Tourism Victoria, Global Victoria, Sustainability Victoria, and Visit Victoria. The group reviewed insights and strategic themes from extensive stakeholder consultations, including 50 individual interviews, eight regional forums, and online submissions. Together, they worked to create tangible actions that can lead to significant change in the industry amid ongoing environmental, political, economic, and social shifts. Next steps include developing the key findings for industry input before finalising the strategy. #victorianwine #victorianwinestrategy #drinkvictoria #victoria

In this week’s episode, we’re broadcasting live from #VinExpo 2024 in Hong Kong! Join us for a behind-the-scenes look at one of the most vibrant wine expos in Asia, where Victorian wineries are making waves. Host Dan Sims is on the floor with Stephanie Duboudin, CEO of Wine Victoria, and many of the Victorian wine producers present, as they share their experiences, insights, and excitement about the future of Victorian wine in international markets. From unexpected success stories to the optimistic resurgence of Australian wines in Asia, this episode captures the energy and potential we face in this vibrant market. Wine Victoria's program at Vin Expo was delivered in partnership with Global Victoria. 🎧 Listen now via Spotify, Apple Podcasts, or our website at https://lnkd.in/gNyAStca