Today we’ve launched ‘Next Gen Influence’, our new report examining trends impacting the creator landscape, and what these mean for brands.✨ The report focuses on the five trends defining the creator landscape, as well as highlighting some breakthrough creators who represent the trends and are growing quickly across social. 📱🔥 Download the full report now: https://lnkd.in/eee_CsHf
About us
We are a global socially-led creative agency, with unrivaled social media expertise. With over 1,300 people in 19 offices around the world, we deliver a global perspective to our clients in a time when social media is shaping culture. We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape. We work with the world’s biggest brands, including adidas, Samsung, Netflix and Google, to reach the right people in a strategic, relevant and effective way. We Are Social is part of Plus Company.
- Website
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http://wearesocial.com
External link for We Are Social
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2008
- Specialties
- marketing, advertising, influencer marketing, advocacy programs, Production, Research & Insight, Cultural insights, Brand-building Strategy, Social Media, Creative, Paid Media, Distribution, Measurement, Branded content, Editorial Strategy, Sports Marketing, and Sports Sponsorship
Locations
Employees at We Are Social
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Francesca Fedrizzi
Operations Director, EU Area at We Are Social | University Speaker and Mentor
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Pete Lin
North Asia CEO at We Are Social
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Nathan McDonald
Co-Founder & Group CEO @ We Are Social | Expert in Social, Influencer & Creator Marketing
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Mobbie Nazir
Global Chief Strategy Officer @ We Are Social
Updates
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#ThursdayThoughts The total amount spent globally on paid social media placements increased by 13% in the last twelve months. For more data like this, check out our full Digital 2024 report🔗 https://lnkd.in/g2nhCEpZ
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We Are Social reposted this
And that's a wrap on We Are Social + Narrative's session at Advertising Week New York! 🎬✨ A huge thank you to Red Fabbri, Shan Rizwan, and our very own Gigi Ouf for leading an insightful discussion on the power of co-creation and the evolving landscape of creator-brand partnerships. Missed it? Catch the key takeaways here: https://lnkd.in/ey-6qsyD #advertisingweek #awny #cocreation #innovation
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Check out the latest edition of our newsletter including our Next Gen Influence report, our nominations at The Lovie Awards, the latest trends over on The Feed and more.
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In this week’s edition, we talk about the importance of usability of AI, Meta’s new Movie Gen and Google’s NotebookLM which has recently gone viral on TikTok. Find out more in our bi-weekly #XYZSnippets, where we delve further into the big conversations in the space, key headlines, and notable brand activations. Meta Rex Woodbury Google
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As day 1 of Advertising Week NYC comes to a close, we're just getting started! The Plus Company network has three more can't-miss sessions lined up for the week: ✅ Tomorrow at 11 AM, catch Citizen Relations and The Duracell Company on the Great Minds stage for a compelling discussion on how brands can elevate themselves into the cultural zeitgeist. ✅ On Wednesday, don't miss We Are Social + Narrative (that's us 👋), YouTube, and creator Shan Rizwan at 10:30 AM on the Creativity Stage as we explore the power of co-creation. Then, at 1:30 PM on the Tech Stage, Plus Company and 3 Standard Deviations will dive into how AI can unleash new creative possibilities. See you there! 🤝 #AWNY
Advertising Week New York 2024 here we come! 🤩 Next week, our thought leaders will dive into some of the most pressing topics in the world of marketing, creativity, and AI. Here’s a sneak peek at the must-attend sessions the Plus Company network is hosting: 1️⃣ Retrain Travel: How Amtrak is Building for the Next Generation, featuring Amtrak and Mekanism 2️⃣ The Speed of Culture: Elevating Low-Interest Brands into the Zeitgeist, featuring The Duracell Company 3️⃣ Unlocking the Power of Co-Creation, featuring YouTube and We Are Social + Narrative 4️⃣ Disrupting the AI Fear Cycle in Creativity, featuring Plus Company and 3 Standard Deviations 👉 Discover more about our speakers and sessions here: https://bit.ly/4eJkEOx
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This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes: 😎 Meta revamps Facebook for Gen Z users ▶️ YouTube releases updates for Shorts 📽️ Meta unveils new AI video too Read more: https://lnkd.in/egCC4C62
We Are Social’s Monday Mashup #694 - We Are Social UK
wearesocial.com
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Who wants to go to the Four Seasons Orlando? 👶 🙌 This is the story of how We Are Social Canada transformed a meme into one of the biggest brand moments of the year. See the case study below. Read more on our website: https://lnkd.in/ePip3UfD #fourseasonsbaby
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We are so honoured to have been nominated for eight awards at The Lovie Awards! 🎉 🙌 Voting closes next week so please check out the nominations and cast your votes 👇
We’ve received eight nominations at The Lovie Awards! 🏆 Voting closes on 17th October so check out the nominations and cast your votes below ⬇️ 🇩🇪 Our team in Germany is nominated in Diversity, Equity and Inclusion for AUDI AG: FC Bayern fan jacket. Vote here ⚽ https://lnkd.in/ed5vBuF4 They are also nominated in both the Sports and Diversity, Equity and Inclusion for Decades of Progress, also with Audi. Vote here 🚗 https://lnkd.in/eYRHKFPv and https://lnkd.in/e7DQ-Zaj 🇫🇷 Our team in France is nominated in Best Social Campaign for #BatardDonneur with Batard Magazine. Vote here 🐕 https://lnkd.in/eqvCT4yE They are also nominated for Sea Shepherd France: A Phishing Story in the Diversity, Equity and Inclusion and Public Service & Activism categories. Vote here 🛥️https://lnkd.in/eF-Q2Yjt and https://lnkd.in/eCdPPJaY 🇬🇧Our team in the U.K. is nominated in the Entertainment - TV & Film category for the Call of Duty Grime Map launch with Activision Blizzard. Vote here 🗺️ https://lnkd.in/evVjVgF4 They are also nominated in the Sports category with adidas: Adizero Adios Pro Evo 1. Vote here 👟 https://lnkd.in/eeNpz8Ji
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Global head of research and insight, Paul Greenwood, recently spoke to Mike Piggott on the MediaCat Magazine podcast about our latest report, 'Next Gen Influence'. 🤳 Exploring the trends from the report, they dive into how the influencer landscape is evolving, the creators leading this change, and what this means for brands. Listen to the full episode here🎙️: https://lnkd.in/e27bm_Un
Talking next gen influencers with We Are Social
https://mediacatmagazine.co.uk