We’re excited to have Raj Chauhan spearheading our expansion into the Americas, and he’s already hitting the ground running! Catch him in action at the FUTR Group event in New York this Thursday, September 5th—swing by the Vudoo booth and say hello! 👋 And don’t miss him on stage at IAB's Connected Commerce Summit on September 17-18th, where he’ll join Casey Harsh, SVP at KINESSO, to share insights and strategies on closing the loop with shoppable content and ads, enabling shopping everywhere. 🎤 🛍 #Vudoo #FUTR #IABConnectedCommerce #ShoppableContent #CommerceMedia #Ecommerce #Retail #AdvertisingTrends
Vudoo
Technology, Information and Media
Connect content with commerce through Vudoo's in-stream checkout technology.
About us
In a world where every click can take you further from conversion, it's never been more important to allow customers to purchase at the point of inspiration. Vudoo's innovative SaaS/AdTech platform enables brands, publishers and agencies to monetise content using its suite of e-commerce and content enhancement tools. This suite includes Vudoo's patent-pending, in-stream transaction feature, which allows customers to make purchases directly within videos, images or links. Vudoo also enhances content using in-stream transaction and clickable content features, which are all powered by a secure API gateway and world-leading analytics platform. Founded and based in Melbourne in 2017, Vudoo has built a global reputation as a thought-leading company in the eCommerce and video industry. They've helped publishers and brands including News Corp Australia, Rip Curl, Nike and Flight Centre create meaningful content that connects and converts their audiences on a whole new level.
- Website
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https://www.vudoo.com
External link for Vudoo
- Industry
- Technology, Information and Media
- Company size
- 11-50 employees
- Headquarters
- Melbourne
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Interactive video, Shoppable video, Clickable video, Tappable video, Video strategy, Video marketing, Video optimisation, Video content strategy, Video performance, Video analytics, Video advertising, and Video technology
Locations
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Primary
Melbourne, 3066, AU
Employees at Vudoo
Updates
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As we continue to grow, we’re officially marking our stake on U.S. soil and solidifying our presence in the Americas! 🇺🇸 To help us bring our award-winning commerce tech to new markets, we’re excited to welcome Raj Chauhan as President, Americas at Vudoo! With over 20 years of experience driving innovation at digital ad powerhouses like Rubicon Project (now Magnite) and OpenX, Raj is set to lead our expansion across the region. His expertise will be instrumental as we continue our mission to help brands, publishers, and agencies change the way consumers shop with content and ads. 🛒🚀 Read the full press release here: https://lnkd.in/ga2mat6V Catch Raj in New York at FUTR Group 's North America event on September 5th and at IAB's Connected Commerce Summit on September 17th & 18th! 🗽 #CommerceMedia #Advertising #Ecommerce #ShoppableContent #AdTech #Vudoo
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Vudoo reposted this
We're gearing up for another incredible event in New York, sponsoring IAB's Connected Commerce Summit on September 17th-18th! This is the go-to event for exploring the evolving retail media ecosystem, from commerce media and new marketplaces to the impact of influencers and data partners. Enjoy two days of discovering the latest trends through exclusive keynotes, peer discussions, and breakout sessions with industry leaders and innovators. Stay tuned for more details on our panel too! 👀 Get your tickets here: https://lnkd.in/er39bDFQ #IABConnectedCommerce #CommerceMedia #Advertising #Ecommerce #Retail
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Curious about the brains behind Vudoo? AdNews Australia has spotlighted our visionary leader, Nick Morgan, in their latest Industry Profile. Check out what makes Nick tick and get an inside look at his unique approach to leadership, innovation, and industry challenges. 🔗 Read the full article here: https://lnkd.in/gy5Ju4-D #Leadership #Innovation #AdNews #Marketing #Media #AdTech #Vudoo
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We're gearing up for another incredible event in New York, sponsoring IAB's Connected Commerce Summit on September 17th-18th! This is the go-to event for exploring the evolving retail media ecosystem, from commerce media and new marketplaces to the impact of influencers and data partners. Enjoy two days of discovering the latest trends through exclusive keynotes, peer discussions, and breakout sessions with industry leaders and innovators. Stay tuned for more details on our panel too! 👀 Get your tickets here: https://lnkd.in/er39bDFQ #IABConnectedCommerce #CommerceMedia #Advertising #Ecommerce #Retail
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Reminder! FUTR Group New York is just around the corner on September 5th! Catch our CEO, Nick Morgan, on stage with Amie Owen (KINESSO Commerce) and Scott Lux (Esprit) as they dive into the “Commerce Consumer.” They’ll explore the latest in commerce media, content, and tech to elevate your e-commerce game. Don’t forget to visit our booth if you’re there—look for the bright yellow Vudoo banner! 👀 Don’t miss out! 🔥 Get your tickets here: https://lnkd.in/d2ubYP29 #FUTRNewYork #CommerceMedia #Ecommerce #Retail #CommerceConsumer #Vudoo
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Couldn’t have said it any better, Jane Ormsby! 👏 We’re excited to be working with Scroll Media to supercharge their client campaigns with direct, shoppable experiences. Advertisers can now turn their ads into virtual storefronts, streamlining the path to purchase with fewer clicks and less friction. With our tech, Scroll Media can now measure and deliver full-funnel metrics, tracking everything from initial awareness to the final sale. 🛒 Can’t wait to kick this off! Watch this space! #Partnership #ShoppableAds #AdTech #CommerceMedia
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Our very own Global Marketing Director, Rachel Fang, has been selected to join the judging panel for the 2024 SmartCompany #Smart50 Awards, sponsored by Optus. She’ll be joining a stellar lineup of judges, including Tash Menon-Verheul (CEO & Co-Founder of Mash), Benjamin Cairns (Head of Marketing, Matilda Bay Brewery), Mia Fileman (Founder and Marketing Strategist, Campaign Del Mar), and Dr. Marian Makkar (Senior Lecturer in Marketing at RMIT University) to discover the very best in the marketing realm. For over 15 years, the Smart50 Awards have been a highlight in the industry, celebrating Australia’s fastest-growing SMEs. This year promises to be the most exciting yet, and Rachel's insight and expertise will no doubt help spotlight some of the country’s brightest businesses. For more info on Smart50 check out: https://lnkd.in/gciTdBvu Congratulations, Rachel! 🎉 #Smart50 #SMEs #Entrepreneurship #Australianbusiness
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Commerce Media got you baffled? Say no more—Nick Morgan and Paul Blackburn have just launched a fresh new podcast that breaks it all down for you. 🎙 While #CommerceMedia has become the industry's buzzword, many are still untangling its complexities. With so much noise out there, why not tune in to this all-in-one podcast that decodes the nuances and cuts through the clutter? Each month, Nick and Paul reveal the latest trends, perspectives, and must-know insights to help you craft content and media that truly matter. You'll hear from top brands, leading agencies, and media innovators who are shaping the future of commerce media. Whether you're looking to stay ahead of the curve or simply refine your strategy, this podcast is your ultimate guide to navigating the ever-evolving landscape. 👉 Check it out on your favourite podcast channel! 🎧 Vudoo: https://lnkd.in/gRAa4-bg 🎧 Spotify: https://lnkd.in/g_NUsW4R 🎧 Apple: https://lnkd.in/gE-Dxsmj 🎧 Amazon Music: https://lnkd.in/gDz8RA3t 🎧 Buzzsprout: https://lnkd.in/gX6Gw2Jd #MediaTrends #CommerceTrends #ContentCommerce #eCommerce #Advertising #PodcastAlert #Vudoo
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IAB's latest Australian eCommerce report is packed with fascinating stats and insights—so much so that we’ve done the hard yards and distilled our top takeaways into this neat little visual for your convenience. Discover how cost-of-living pressures are driving consumers to shop smarter. Checkout the full report here: https://lnkd.in/gkYvJThQ #Ecommerce #DigitalMarketing #IAB #ConsumerTrends #Retail