Victorian Music Development Office (VMDO)

Help Us Map our Music Industry: Take the Survey! The Victorian Music Development Office and RMIT University are researching roles and skills in Victoria’s music industry. If you do any paid work relating to music we would love to get your input! It will take 10-15 minutes to fill out a short, anonymous survey, and you can go in the draw to win 1 of 5 $100 vouchers as a thank you for your time. Why are we doing this research? There is currently a lack of information about the size, composition and workings of the creative supply chain in Victoria. The COVID-19 pandemic had serious repercussions for the music industry in Victoria, and anecdotally has led to an overall skills shortage, particularly in support (non-artist) roles. However, even prior to COVID, a full picture of the roles that exist in Victorian music industries and their associated skill sets did not exist. This skills mapping activity will be important in creating a fuller picture of what the industry looks like, and what pathways may exist between different roles in the industry. Take the survey now: https://lnkd.in/gFDVVVxz #RMIT #VMDO #VictorianBusinesses #CreativeVictoria #VictorianMusicIndustry #RolesAndSkills #Survey 

Recently, VMDO supported Ariel Blum to take part in the CLOCK Your Skills Sector Expert Bootcamp. Ariel Blum is a Melbourne-based music producer who has worked with artists including NIASHA, Emily Wurramara, St Ives, Jacki Tut, Angie McMahon, Allara Briggs Pattison, HAYCH, Ajak Kwai, Gordon Koang, and UK artist Florence and The Machine. In 2013, Ariel co- founded GRID Series, a nation- wide Artist Development platform that supports outer suburban emerging creatives around Australia. For 12 years, GRID Series has served as a bridge between industry and historically under-resourced communities in outer suburban regions, collaborating to develop ideal environments for artists to thrive. GRID Series has run programs in Victoria, NSW, QLD and WA with many artists who have come through the program having gone on to establish themselves in the sector, including Srirachi, Flewnt, Clarissa Mei (pa77ience), Franjapan and Nomad. To date, GRID Series has supported 70 artists from around Australia in creating their first releases, performing their first live shows, connecting them with industry mentors and producing artist documentary films that deep dive into what it is like to be a creative living in the outer suburbs. Swipe to read some highlights and takeaways from the bootcamp! #VMDO #CLOCKYourSkills #Bootcamp #MusicIndustry #GRIDSeries #Melbourne 

It's tears and cheers at the VMDO this week as we wave off departing Director Aijia (AJ) Li, or as she was lazily known, AJ, has steered the VMDO ship for almost two years, navigating occasionally choppy waters with a firm hand, calm demeanour and large tub of Maltesers. 👋 😭 We wish Aijia all the best in her future endeavours, what ever they may be. Whoever next gets to call AJ their workmate is lucky to have her (and her Maltesers). 💗

Thank you to everyone who attended Lunch & Learn: AI in the Creative Industries 🎶 We were delighted to share the stage with Olivier Blais (Moov AI), Professor Aaron Quigley (CSIRO's Data61), Anna Laverty (Music Producer and Engineers' Guild) and Spiro Arkoudis (Tuned Global) to discuss the crossroads between AI and creative works. Creative Victoria, Victorian Music Development Office (VMDO), Consulate General of Canada in Australia #VMDO #SXSWSydney #CreativeVictoria #ConsulateGeneralOfCanada #AI #MusicPanel 

🎙️ Thank you, Victorian Music Development Office (VMDO), for inviting our CRO Spiro Arkoudis to your lunch and learning about AI in creative industries! We were glad to share the stage with Olivier Blais (Moov AI), Professor Aaron Quigley (CSIRO's Data61), Anna Laverty (The Music Producers Guild), and Aijia (AJ) Li (Victorian Music Development Office (VMDO)) to discuss the crossroads between AI and creative works. #Networking #Panel #SXSWSydney #SXSWSydney2024 #TunedGlobal #SXSW #AI #CreativeIndustries

Thanks for the invitation from Creative Victoria, VMDO, and the Consulate General of Canada to join them at Canada House, during #SXSWSydney to discuss AI in the Creative Industries Olivier Blais Spiro Arkoudis Anna Laverty Aijia (AJ) Li Sarah Quigley CSIRO's Data61 Victorian Music Development Office (VMDO) Canada Creative Victoria

Music Market Trends Revealed – APAC & ANZ Recently, Scott Ryan, Luminate’s EVP (Commercial Music Consumption, Insights and Quansic), presented key industry updates at the All That Matters entertainment and media conference in Singapore. The presentation focuses on trends in market-level audio streaming, artist country of origin and the urgent need for cleaner metadata solutions in a global marketplace. Three key statistics from Ryan’s Insights Matter: Music Insights for the Global and Asia Pacific Markets presentation below: 👉 Japan’s Regional Streaming Share is Rising. Japanese artists have seen a significant increase in their streaming share across the Asia-Pacific and Australia/New Zealand (APAC+ANZ) region, highlighting the potential for international collaborations and further expansion of Japanese music across borders. 👉 Engaging with Foreign Content. A staggering 95% of Filipino music listeners engage with foreign content, making the Philippines one of the markets most open to global music. For international artists, the Philippines presents a prime opportunity for increasing reach and visibility, especially for genres and artists that are underrepresented locally. 👉 Australia is Engaging with Streaming Growth at a High Level. Australia is one of several markets in APAC+ANZ that has notched double-digit audio streaming growth in 2024. As Australian audiences become more engaged with streaming platforms, artists from outside the market have found success tapping into this fast-growing segment of the global music industry. Download the full presentation here: https://lnkd.in/dA_3j46v #Luminate #Reports #MusicIndustry #MusicTrends #MetaData #VMDO 

APRA AMCOS shared an exhaustive report into AI in the music sector – AI and Music – revealing the technology’s potentially devastating impact on Australian and New Zealand music creators. Key findings: 📌 Revenue risk: By 2028, 23% of music creators’ revenues will be at risk due to generative AI, an estimated cumulative total damage of half a billion (AUD$519m).   📌 AI adoption: Over half (54%) of those surveyed agree that AI technology can assist the human creative process. AU/NZ songwriters and composers are early adopters.   📌 Income impact: 82% of music creators are concerned that the use of AI in music could lead to them no longer being able to make a living from their work.   📌 Cultural concerns: 89% of Aboriginal and Torres Strait Island music creators believe that AI will lead to an increase in cultural appropriation.   📌 Policy demands: 97% demand that policymakers should pay more attention to the challenges related to AI and copyright.   Read the full report: https://lnkd.in/gyAzunY4 #VMDO #APRAAMCOS #ArtificialIntelligence #Reports #AI #MusicIndustry 

That’s a wrap on our VMDO Links Event Sustainable Choices, Financial Voices: The Economic Case for Greener Events. A big thanks to Wildlive for partnering with us as well as the panelists Alex Pinte, Berish Bilander (Green Music Australia), Vicky Keeler (Strawberry Fields Festival), Jess Fleet (Green My Plate), and Jen Kyna (Earthed Consulting ). Thank you to all who attended. We will see you at the next one! 🙌 #VMDO #VMDOLinks #Sustainability #Wildlive #SustainableEvents #MusicIndustry 

Congratulations to all the Victorian 2024 Women In Music Award winners!  🙌 Opera Australia Impact Award: Linda Thompson Creative Leadership Award: Kat McGuffie  Music Leadership Award: Kerry Kennell  Songwriter Award: Alice Ivy Music Photographer Award: Lucinda Goodwin Filmmaker Award: Tori Styles Music Journalist Award: Ellie Robinson #AWMA #WomenInMusic #VictorianMusicIndustry #Awards #Finalists #VMDO