Victoria Tourism Industry Council (VTIC)

Congratulations to Melbourne Airport on finally receiving approval from the Federal Transport Minister to commence construction on its $3 billion third runway project, bringing #Melbourne in line with Sydney and other major international airports around the world. The third runway will create 51,000 jobs in Victoria's tourism, agriculture, education, and other export industries, while adding $6 bn a year to the state economy. VTIC CEO, Felicia Mariani (GAICD) said this was such a critical win for our state when you consider that most of the extra $16bn in tourism growth projected in Victoria over the next five years would be driven by international visitors. "During peak periods, our airport is already running at near full capacity. The third runway is crucial to support not just future growth demand, but the current demand for visitation in Victoria,” Ms Mariani said. The project is set to be completed by 2031. This means #Victoria will finally see a level playing field with four runways to receive flights, including Melbourne Avalon Airport, as NSW is set to do with Sydney Airport supported by the opening of Western Sydney International Airport in 2026. #tourism #aviation #competitionisgood #futureproofing Lorie Argus Jim Parashos Andrew Lund Michael Cullen Sharaf Khan

🚀 What an incredible event! Last week’s 2024 Victorian Visitor Servicing Summit was a huge success, and we couldn’t have done it without YOU! 💡 From inspiring sessions to networking with visitor service experts, it was three days full of innovation and connection. 📸 Miss out on capturing the moment? No worries! All event photos and resources are now available in the Touch Stay app. Check it out and relive the highlights! 🔗 https://lnkd.in/gEyMp3eg Thank you to everyone who made it a memorable experience. 🙌 Thank you to our partners Presenting partner: Department of jobs, skills, industry and regions Host Partner: Ballarat City Council Program partner: @dtpvicgov City of Melbourne Transport Accident Commission (TAC) Digital Partner: Touch Stay Thank you to our Dinner Partners The Sovereign Hill Museums Association Peter Rowland Group #2024VVSSUMMIT #VisitorServicing #TourismExcellence

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📢 LAST CHANCE TO REGISTER: Don’t Miss Out! Time is running out to secure your spot at our exclusive Leadership Series Luncheon at CENTREPIECE, Melbourne Park. Explore the social and economic impact of Melbourne & Olympic Parks before it’s too late! Melbourne’s sporting temperature is reaching fever-pitch as we head toward the all-important last Saturday in September. And right now is the perfect time to be talking about the economic and social impact our illustrious event calendar delivers to Melbourne and Victoria. We’re thrilled to partner with Melbourne & Olympic Parks (M&OP) for this event, where John Harnden AM, CEO of M&OP, will unveil their inaugural ‘Precinct-wide Social and Economic Value Study.’ Discover how M&OP contributes hundreds of millions to the Victorian economy and supports over 5,800 jobs, solidifying its status as Australia’s premier sports and entertainment precinct. Plus, hear exclusive insights on Melbourne’s global standing and M&OP’s future vision. 📅 Thursday 19 September ⏰ 12noon - 2.30pm 📍 Centrepiece Level 2, The Grand Hall 1 🎟️ Single Ticket Member $132, Non-Member $176 Table of 8 Member $840, Non Member $1,232 All prices displayed are inclusive of GST 👔 Dress Business attire Don’t miss out on this opportunity to gain valuable insights and connect with industry leaders! 🔗 Register here: https://lnkd.in/gWQyx-sq #VTICnews #VTICevent Melbourne & Olympic Parks CENTREPIECE at Melbourne Park

🏆 Bendigo & Daylesford Shine in Australia’s Top Tourism Town Awards! 🏆 Two outstanding Victorian destinations have been recognised as some of the nation’s best at Australia’s Top Tourism Town Awards, announced today in Canberra. Bendigo took home silver in the Top Tourism Town (population over 5,000) category, while Daylesford claimed silver in the Top Small Tourism Town (population under 5,000 but over 1,500) category. Congratulations to these incredible towns for showcasing the best of what Victoria has to offer! Find out more: https://lnkd.in/e-FCVDFH #VicTopTowns #VTICnews

NEW RESEARCH SHOWS THE PROPOSED SHORT-STAY LEVY WILL NOT ACHIEVE THE GOVERNMENT'S OBJECTIVE New data from a forthcoming report 'Short-Term Rental Perceptions' conducted by New Focus Research (July 2024), confirms what the tourism and short-stay industries have been warning of since the idea of a short-stay levy was introduced. The Victorian Government’s plan to apply a new 7.5 per cent Short-Stay Levy and other regulations to short-term rentals in Victoria to ease the housing crisis will fail to make any significant impact. ➡️ 1-6% of short-stay property owners surveyed stated they are likely or very likely to shift their short-stay properties to the long-term rental market when the levy takes effect. ➡️ 51% of respondents said they would reduce how often they travel and how much they spend. ➡️ 55% would shorten their length of stay, with coastal and regional areas potentially the most impacted by this shift. VTIC CEO Felicia Mariani (GAICD) said “Short-stay accommodation forms a critical component of the accommodation supply in Victoria, especially in our regional areas where the quantum of traditional accommodation options is not adequate to meet the demand of visitors. “VTIC is supportive of some form of regulation of short-stay accommodation to address the state’s housing crisis, but this research illustrates that the proposed levy is not the answer and will not achieve the objective of moving property owners from short-stay platforms to long-term rentals.” VTIC has previously posited the need to consider strategies that create a more level playing field across the accommodation sector, while seeing a share of revenue from any levies collected staying within the region to support the amenity and infrastructure that communities and visitors need to support visitation. Read more: https://lnkd.in/eAYGaSz7 #VTICnews

VTIC CEO, Felicia Mariani (GAICD) talked with the Herald Sun about the importance of the Federal Transport Minister signing off on the third runway project at Melbourne Airport. “Most of the extra $16bn in tourism growth projected for Victoria over the next five years would be driven by international visitors. “The third runway is absolutely crucial to support not just the growth demand, but the current demand for visitation in Victoria,” Ms Mariani said. “With the release of the aviation white paper, there is an acknowledgment that growth and competition is good for our country. The Federal Minister has the opportunity right now to really stamp her ownership on this aspiration, and in working with Melbourne Airport, can ensure that Victoria has the ability to stretch and grow.” https://lnkd.in/grhdKydf

That's a wrap. What an amazing three days in Ballarat at the 2024 Victorian Visitor Servicing Summit. Thank you to our partners Presenting partner: Department of jobs, skills, industry and regions Host Partner: Ballarat City Council Program partner: Department of Transport and Planning City of Melbourne Transport Accident Commission (TAC) Digital Partner: Touch Stay

🎙️ Tune in to the Tourism Hub Podcast to learn more about the Quality Tourism Business Program! VTIC Quality Tourism Business Trainer and Mentor and Host of the Tourism Hub Podcast, Despina Karatzias, introduces VTIC’s Quality Tourism Business Program to listeners. This episode is a step-by-step guide designed to help tourism businesses thrive through accreditation and excellence from the inside out. Tune in for actionable insights to elevate your tourism business! Listen now: https://lnkd.in/gg9kuXDU #TourismExcellence #VTICQualityTourismBusiness #QualityTourism

📢 LAST CHANCE TO REGISTER: Don’t miss out! Time is running out to secure your spot at our exclusive Leadership Series Luncheon at CENTREPIECE at Melbourne Park. Melbourne’s sporting temperature is reaching fever-pitch as we head toward the all-important last Saturday in September. And right now is the perfect time to be talking about the economic and social impact our illustrious event calendar delivers to Melbourne and Victoria. We’re thrilled to partner with Melbourne & Olympic Parks (M&OP) for this event, where John Harnden AM, CEO of M&OP, will unveil their inaugural ‘Precinct-wide Social and Economic Value Study.’ Discover how M&OP contributes hundreds of millions to the Victorian economy and supports over 5,800 jobs, solidifying its status as Australia’s premier sports and entertainment precinct. Plus, hear exclusive insights on Melbourne’s global standing and M&OP’s future vision. 📅 Thursday 19 September ⏰ 12noon - 2.30pm 📍 CENTREPIECE at Melbourne Park 🎟️ Single Ticket: Member $132, Non-Member $176 Table of 8: Member $840, Non-Member $1,232 All prices displayed are inclusive of GST 👔 Dress: Business attire Don’t miss out on this opportunity to gain valuable insights and connect with industry leaders! 🔗 Register here: https://lnkd.in/gWQyx-sq #VTICnews #VTICevent Melbourne & Olympic Parks CENTREPIECE at Melbourne Park