We are so proud of this collaborative partnership between Mamamia and Southern Cross Austereo for childsafety.gov.au's "One Talk at a Time' campaign. An important message required a deep integration to help audiences start conversations with children and young people in their lives. Thank you to all those involved who helped facilitate and support this campaign. This post may bring up strong feelings for some people. There are services and resources available to help. You can find a list of support services on ChildSafety.gov.au.
We often share what the Mamamia audience ARE talking about. But this partnership started with what they were NOT talking about. Australia is experiencing an endemic of silence. It’s a topic many people find different to engage with. Or even think about. Our audiences often enter “flight mode” when it’s brought up. But that’s why we are so proud of this important partnership collaborating with the childsafety.gov.au and Southern Cross Austereo as part of the ‘One Talk at a Time’ campaign. The collaboration included deep integration in our hit podcasts to show the audience how to start a conversation with children and young people in their lives. 1. Gus Worland joined Tegan Natoli on our parenting podcast, This Glorious Mess, to address common worries adults have about talking to kids about child sexual abuse. 2. Bravehearts CEO, Alison Geale, joined Claire Murphy and The Quicky News team for a deep dive episode. 3. Through sponsorship of MMOL, hosts Holly Wainwright, Mia Freedman and Jessie Stephens also got comfortable with this uncomfortable topic. Then Holly joined Gus on Triple M’s Rush Hour to continue the conversation. The results: ✓ 85% of listeners now agree the campaign ‘brought this topic to their attention’ ✓ 77% agree the campaign ‘increased my confidence to have conversations with children and young people about child sexual abuse’ Amazing work by the whole team: Client: National Office for Child Safety within the Australian Government childsafety.gov.au Media agency: UM Australia @georgina brady, Leonie Collins, Troy Guy, Angélica Naranjo Mamamia team: Abby Bacon, Belinda Cook, Michelle Webb, Keiran Mackin, Dani Natoli. SCA team: Southern Cross Austereo Angela Cann, Emily Tait, Josh Wilkinson Laura Pilling This post may bring up strong feelings for some people. There are services and resources available to help. You can find a list of support services on ChildSafety.gov.au. #onetalkatatime