Tourism Western Australia

Expressions of Interest are now open for our 2025 Trade Ready Introduction Program (TRIP). Established in 2024, TRIP aims to assist WA-based tourism operators to expand their business into interstate and international markets through business-to-business engagement opportunities and access to trade events. This three-year program offers participants opportunities to build their network and showcase their products at events such as: • Australian Tourism Exchange • Tourism WA Roadshows • In-market tourism trade events • WA destination showcases and familiarisation tours Expressions of Interest are now open via the application form and will close at 5pm AWST on Friday 4 October 2024. Find more information and eligibility requirements here: https://bit.ly/3XzzXny

Today it was announced that John Kerry, who served as the 68th United States Secretary of State, will be the headline speaker at the world’s biggest travel and tourism conference in WA later this year.    John Kerry was the US Secretary of State in the administration of former President Barack Obama and more recently served as the US Climate Envoy. Secretary Kerry will address the World Travel & Tourism Council (WTTC) Global Summit at Crown Perth, which takes place from 8 – 10 October.    Secretary Kerry will join other speakers including son of Australian legend Steve Irwin and renowned environmentalist, Robert Irwin, as well as global tourism business leaders including TripAdvisor Chief Executive Officer Matt Goldberg; American Express Travel President Audrey Hendley; Trip.com CEO Jane Sun; and Intrepid Travel CEO James Thornton. The WTTC Global Summit is the largest event of its kind and brings together leaders from across the globe to discuss issues affecting tourism and trade.    Read more here: https://bit.ly/3XbgZBZ

Last week, Tourism WA hosted several initiatives targeted towards the India market, Western Australia’s fifth highest ranked market for visitor spend, at $128 million.    On Tuesday evening, more than 50 tourism representatives attended the India Market Spotlight in-person event, which featured a panel discussion with Indian inbound tour operators and Tourism WA’s in-market representative shared the latest market insights and sentiment and detail on key trade partners and upcoming activities.     Leading up to the event, Tourism WA hosted 10 inbound tour operators from India and the east coast on a familiarisation tour of Perth where they visited hotels, Rottnest Island, the Margaret River Region, along with a range of other experiences.     In a further win for the India market, Tourism WA has secured coverage of the new Drive the Dream India campaign featuring Adam Gilchrist and his son Harry in The Times of India, one of the country’s most prominent publications. Read more about the India market here: https://bit.ly/3u4DRIZ

We are pleased to invite you to join us for the next Tourism WA Industry Update on Tuesday, 17 September at Optus Stadium. Hear from the Deputy Premier and Tourism Minister, The Hon. Rita Saffioti MLA, along with a panel of representatives who will share information on current projects and Tourism WA Marketing Campaign activity. Registrations close Friday 13 September.    Register here: https://bit.ly/4e4GsE0

Tourism WA is pleased to announce the commencement of recruitment for a Managing Director. This position is instrumental in marketing Western Australia as an incredible holiday and events destination, inspiring people to visit us from around Australia and the world. The process is expected to take around three months, with Executive Search & Board Advisory Lester Blades supporting. Steph Underwood will continue her leadership of Tourism WA until the commencement of the Managing Director. Find out more here: https://lnkd.in/gsmUHHJy

Australian star football players including Mary Fowler, Alanna Kennedy, Katrina Gorry, and Courtney Nevin have touched down in Perth/Boorloo or are arriving soon ahead of the inaugural Perth International Football Cup, which kicks off tomorrow at HBF Park.     The Australian-first tournament will feature four matches between Women’s Super League (WSL) teams Manchester City, West Ham United, and Leicester City, as well as France’s Ligue 1 team Paris Saint-Germain over the next five days.    The WSL is the highest profile women’s football league in the world and the women’s equivalent of the English Premier League.    Each team will play one match before playing off in a double-header final on Sunday 1 September.    Read more here: https://bit.ly/3YZHE7i

Event holders in #WATheDreamState’s regional areas are encouraged to apply for the 2025-26 Regional Event Scheme (RES) which is now open. Up to $1 million is available to support regional WA events, including $150,000 of dedicated funding for Aboriginal events through the Regional Aboriginal Events Scheme (RAES) to support events that showcase Aboriginal culture and experiences. The Tourism WA scheme supports smaller and developing regional events and is supported by the Royalties for Regions program through the Department of Primary Industries and Regional Development. Event holders can apply for funding between $5,000 and $40,000 for events held between 1 July 2025 to 30 June 2026. Applications close at 5pm AWST on Friday, 20 September 2024.  Busselton Jetty Swim 2024  Image credit: Abby Murray Photography Read more here: https://bit.ly/3AwiDqr  

We are thrilled to have launched our new road trips advertising campaign featuring Australian cricket legend Adam Gilchrist and his son Harry. Launching today in India, the video-led initiative, which forms part of the ongoing Drive the Dream campaign, features the star cricketer and his son enjoying day trips from Perth including sandboarding in Lancelin, stargazing in the Pinnacles, tasting the flavours of the Swan Valley by car, and taking a dolphin boat cruise in Rockingham.    The campaign will run on high-impact billboards in Mumbai and Delhi, driving traffic to accommodation, tourism experiences and partner deals with Thomas Cook and Skyscanner, which will offer packages to Perth.     The campaign capitalises on India and Australia’s shared love of cricket and has launched ahead of the upcoming West Test cricket series taking place in Perth in November.     India is a priority tourism market for WA with 34,000 visitors spending $128 million in year ending March 2024.    https://lnkd.in/gGbMa5ZT     Read more here: https://bit.ly/3X57Rjz  

Perth is abuzz with sporting fever ahead of the highly anticipated   Wallabies vs Springboks clash at Optus Stadium on Saturday and the Ultimate Fighting Championship 305: DU PLESSIS vs. ADESANYA showdown at RAC Arena on Sunday.    Adding to the hype are halo events such as the Gold Blooded tour, which brought rugby to metro and regional towns across WA this week, UFC’s open workout yesterday, official press conference today, and tomorrow's ceremonial weigh in at RAC Arena.    The events are expected to bring thousands of out-of-state visitors to Perth and draw a significant broadcast audience, putting eyes across the world on Western Australia.     Read more here: https://bit.ly/3WMCcC3   Images credit: Getty Images

Tourism WA invites tourism businesses to join a Market Spotlight event on Tuesday, 27 August featuring representatives from our team in India.     The in-person event will provide an opportunity to hear updates from the market team on the latest insights from their region, upcoming activities, and opportunities to get involved in India-focused activity.     Registrations close Tuesday, 20 August to attend the event or to receive the recording of the session, which will be distributed following the event.    Register here 👉 https://bit.ly/3M14Ydp