The Insights Loop

📌 When was the last time you gave a 9 or 10 (out of 10), for a research or consulting service? Once you've completed 50+ projects, it's not easy shifting an average satisfaction score... ...however, at The Insights Loop, we’re proud to now share that our average satisfaction rating across all our services has just climbed from 95% to 96%! 🎉 We're passionate about helping our clients achieve their goals through behavioural market research, strategy consulting, and communications impact optimisation. 🚀 What do you value most in a service partner? We'd love to hear your thoughts in the comments! #ClientSatisfaction #BehaviouralScience #MarketResearch #StrategyConsulting #HealthcareMarketing #ANZHealthcare

📌 When was the last time you gave a 9 or 10 (out of 10), for a research or consulting service? Once you've completed 50+ projects, it's not easy shifting an average satisfaction score... ...however, at The Insights Loop, we’re proud to now share that our average satisfaction rating across all our services has just climbed from 95% to 96%! 🎉 We're passionate about helping our clients achieve their goals through behavioural market research, strategy consulting, and communications impact optimisation. 🚀 What do you value most in a service partner? We'd love to hear your thoughts in the comments! #ClientSatisfaction #BehaviouralScience #MarketResearch #StrategyConsulting #HealthcareMarketing #ANZHealthcare

The Ratio Bias can cause people to overestimate the likelihood of events or choose less effective options based on how the information is presented. Here’s how it works: 1️⃣ People tend to prefer a 9/100 chance over a 1/10 chance, even though the latter offers better odds. 2️⃣ This bias stems from how information is presented, not the actual probability itself. 3️⃣ In healthcare, leveraging the ratio bias can enhance how treatment outcomes or risks are communicated. 💡 Want to see how you can use the Ratio Bias to improve outcomes for your marketing strategy? Check out the insights below! Contact us if you'd like to know more and if you liked this post, follow us for more behavioural science insights, to elevate your healthcare marketing! 🚀 #Healthcare #BehavioralScience #PharmaMarketing #HealthOutcomes

The Ratio Bias can cause people to overestimate the likelihood of events or choose less effective options based on how the information is presented. Here’s how it works: 1️⃣ People tend to prefer a 9/100 chance over a 1/10 chance, even though the latter offers better odds. 2️⃣ This bias stems from how information is presented, not the actual probability itself. 3️⃣ In healthcare, leveraging the ratio bias can enhance how treatment outcomes or risks are communicated. 💡 Want to see how you can use the Ratio Bias to improve outcomes for your marketing strategy? Check out the insights below! Contact us if you'd like to know more and if you liked this post, follow us for more behavioural science insights, to elevate your healthcare marketing! 🚀 #Healthcare #BehavioralScience #PharmaMarketing #HealthOutcomes

Ever noticed that the more you're exposed to something, the less you pay attention to it? That’s the concept of habituation at work, and it has significant implications for pharma and med-tech communications. 📌 What is Habituation? Habituation is a behavioural science principle where repeated exposure to a stimulus leads to a decrease in response. 📌 What does this mean for healthcare communications? Over time, doctors and healthcare professionals may become less responsive to your communications, even if they contain valuable information. 📌 Why it matters? Your carefully crafted communications might start blending into the background, making it harder to stand out and get your message across. ➡ How can you combat Habituation? 1️⃣ Introduce Salience: Make Your Messages Stand Out: Use salience to make your communications more noticeable and memorable. This could involve introducing unexpected elements, using bold visuals, or framing your messages in a way that highlights their importance. For example, rather than sending out a standard email, consider using a personalised video message or an interactive infographic. 2️⃣ Vary Your Content: Avoid Repetition: While consistency is important, varying your content and presentation style can prevent habituation. Alternate between different formats—such as case studies, expert interviews, and patient testimonials—to keep your audience engaged. 3️⃣ Leverage Timing: Avoid bombarding HCPs with too much information at once. Instead, strategically time your communications to coincide with relevant events, like the release of new clinical guidelines or the launch of a new product. This increases the likelihood that your message will be seen as timely and relevant. 4️⃣ Use Behavioural Nudges: Subtle Reminders: Incorporate behavioural nudges that subtly remind HCPs of your key messages without overwhelming them. For instance, a brief reminder in a monthly newsletter can reinforce a previous message without creating fatigue. 5️⃣ Personalise Your Approach: Tailored Communications: Personalising your messages based on the specific interests and needs of your audience can reduce habituation. When HCPs feel that the content is directly relevant to them, they are more likely to pay attention and engage. ✅ In pharma and med-tech communications, habituation is a challenge that can dull the impact of your messaging over time. By introducing salience, varying your content, optimising timing, using behavioural nudges, and personalising your approach, you can keep your communications fresh, engaging, and effective. 💡 Will you ensure your communications stand out in a crowded marketplace? Contact us if you'd like to know more about how to tackle habituation... ...Or, if you liked this post, follow us for more behavioural science insights, to elevate your healthcare marketing! 🚀 #PharmaMarketing #MedTech #BehaviouralScience #Habituation #HealthcareMarketing #Salience #Personalisation #ANZHealthcare

As you plan for 2025, consider using powerful behavioural science and mental model concepts like Loss Aversion and Second Order Thinking to enhance your marketing efforts 🚀 📌 Loss Aversion This principle suggests that people are more motivated to avoid losses than to achieve equivalent gains. ➡ In healthcare marketing this means highlighting what your audience stands to lose if they don't adopt your product or service, such as compromised patient care or missed opportunities relating to other outcomes they care about. 📌 Second Order Thinking (mental model) This involves thinking beyond the immediate consequences of an action to consider the longer-term effects and potential ripple impacts. ➡ For marketers, this means anticipating how initial decisions might influence future behaviours and outcomes. 💡 Bringing it Together By combining Loss Aversion and Second Order Thinking you can create compelling narratives that not only emphasis immediate losses that relate to inaction (or not utilising your product/ service), but also highlight the longer-term consequences. ➡ For example: the secondary health issues for patients not provided with your product/ service, their ability to work/ function, increase healthcare costs for them and the overall system etc. 🧠 Will you leverage these powerful concepts in your 2025 marketing strategy? Follow our page for more insights and tips on how to elevate your healthcare marketing using behavioural science https://bit.ly/45C49AA 🚀 #BehaviouralScience #HealthcareMarketing #MarketingInsights #ANZHealthcare #MarketingStrategy

I’m taking on The Long Run 🏃🏻♂️ 📌 This September for Prostate Cancer Awareness Month, I’m giving it all I’ve got by taking part in The Long Run - I'll be running 72kms! 📌 Prostate cancer is Australia’s leading cause of cancer, with 70 men newly diagnosed every day. Will you donate today to raise funds for Prostate Cancer Foundation of Australia and help end the pain of prostate cancer? 🙏 Together, we can make prostate cancer history. Thank you. 💙

𝐑𝐚𝐫𝐞 𝐁𝐚𝐫𝐨𝐦𝐞𝐭𝐞𝐫 𝐒𝐮𝐫𝐯𝐞𝐲: 𝐓𝐡𝐞 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐑𝐚𝐫𝐞 𝐃𝐢𝐬𝐞𝐚𝐬𝐞𝐬 𝐨𝐧 𝐃𝐚𝐢𝐥𝐲 𝐋𝐢𝐟𝐞 EURORDIS-Rare Diseases Europe European Rare Diseases Organisation has launched its latest Rare Barometer survey, which is open to all people living with a rare disease and their family. The survey is intended to assist with working towards and advocating for people with rare diseases to access their rights and participate in society on an equal basis with others.🫱🏼🫲🏻 📝 The survey will take approximately 20 minutes to complete and is available in 25 languages. The results will be shared with Rare Voices Australia as the national peak body for Australians living with a rare disease. The survey closes on 8 September. Survey link: https://lnkd.in/g_Di3Dvm #RareDisease

Let's support brain health and raise awareness for neurological disorders together. #WorldBrainDay 🌎🧠

🚀 What’s one game-changing insight from behavioural science you wish you’d learned earlier? We asked our team and a similar question to our friends at Happen Creative, and their answers might surprise you! ➡ Discover how these powerful behavioural science principles can transform your healthcare marketing and research. Check out the video and share your own game-changing moments in the comments! If you'd like to know more about how to unlock the power of behavioural science in your healthcare marketing, follow us here https://bit.ly/45C49AA 🚀 Happen Creative | healthcare marketing agency Ashley Hallsmith, Matt Swords #BehaviouralScience #HealthcareMarketing #MarketingInsights #CognitiveBiases #SocialProof #ANZHealthcare #MarketingStrategy