Starr Studio

We are Starr Studio. ✨ A copy-led marketing agency working with the best and brightest Aussie startups. In 2024, we're here to help innovative brands and category leaders build and execute a strategic content pipeline. Ready to show up consistently online, build your brand and boost your organic visibility? We're here to help. Get in touch and let's get the ball rolling: https://lnkd.in/gPdqcMqC

We have someone we’d love you to meet… Introducing, Zoé N.! 👋 Our new Content Writer at the studio. Zoe began her writing career in 2013, first making her mark in the dynamic world of publishing, and contributing to renowned titles like Harper's Bazaar Malaysia, Cleo Malaysia, Marie Claire Malaysia, and Women's Health Malaysia. After five years in fast-paced publishing, Zoe garnered experience in the world of digital agencies, where she honed her creative skills, creating campaigns for global brands like Rimmel, Fresh Beauty, Johnnie Walker, UOB, and Adidas. She later spent four transformative years with AirAsia. After that, she went on to sprinkle her creative magic and play a pivotal role in elevating Chuck's into a leading Malaysian beauty brand. Now, after a stint with Eucalyptus, Zoe brings her extensive experience to the Starr Studio team. Outside of work, you'll find Zoe on a never-ending quest for great food spots, falling down the rabbit hole of a new niche topic, or wandering through museums, soaking up inspiration for her next creative venture. We’re so thrilled to have Zoe on the team - she’s already making her mark just a few weeks into her role with us. 🫶🏻

We have a confession to make 👀👇 We love using AI as copywriters... But not to write copy. Instead, we see AI as a tool to speed up the production process. Thanks to tools like Otter.ai, Loom and Claude, we're able to spend less time manually transcribing interviews and more time crafting a compelling narrative. Are there any AI tools you can't live without? We'd love to hear about them in the comments.

Just another day in a copywriter’s life. ✍️ From road trips to weight loss tips and even migration law deep-dives and everything in between, we’ve been busy crafting copy for brands big and small this month. And we’ve got some super exciting projects in the pipeline, too! Here’s to another month of distilling complex subjects into compelling copy and content. 🫶🏻✨ #StarrStudio #Copywriting #ContentWriting #ContentMarketing #CopywritingAgency #SydneyCopywriter 

Slightly controversial opinion - but you don't need more content ideas... You actually need a plan for executing the content you want to create. We see so many resources out there boasting 'a whole month' or even '365 days' of content ideas, ready for you to customise and make your own. The problem? Startup founders, business owners and marketing managers are strapped for time and resources - and ideation is only one piece of the puzzle. Where we see most brands fall down is when it's time to: 👉 Write that 1,500-word blog post  👉 Draft up those 30 days of LinkedIn captions 👉 Craft the copy for their next email newsletter The common thread? Finding the time and mental space to put pen to paper. But this is where we shine in our client partnerships. Along with advising and collaborating on strategy and ideation, content creation is what we do best. For example, we're currently: 🚗 Writing 20+ SEO blogs and landing pages per month for a car-sharing marketplace  ✏️ Crafting a quarterly whitepaper for an EdTech platform (and repurposing this into 4x unique SEO blog posts) 👩💻 Turning customer interview recordings into compelling written case studies for a marketing automation platform Ready to get the scalable resourcing you need to actually bring your content strategy to life? We're here to help. Get in touch: https://lnkd.in/gPdqcMqC #ContentMarketing #ContentMarketingAgency #ContentCreation 

Want to solidify your place as an industry leader? It’s time to start producing whitepapers. Backed by original insights and primary research, whitepaper reports allow you to showcase your expertise, build trust with potential customers and even score valuable PR coverage. Plus, juicy whitepapers are brilliant lead magnets to help you build your mailing list, too. Take a peek at our recent work for the legends at EdTech platform, Atomi where we produced the copy for a 30+ page whitepaper on the state of tech in schools in 2024. 🍎 With primary survey results on hand, we helped to shape the narrative that brought these stats to life. Plus, we empowered educators with practical tips and tricks to implement these findings in their own classrooms. 📚🎓 Want to read more? Download the full report on Atomi’s website: https://lnkd.in/gNcdPj3E #ContentWriting #EdTech #Whitepaper

Ready to stop churning out social posts for the sake of 'showing up' online? You've come to the right place. We produce content for brands of all sizes and stages, and we've noticed something: some of the most impactful content types aren't being leveraged effectively. We'll always love SEO blog content and monthly email newsletters. But, there are often overlooked content pieces that need to be included in your content strategy, too. So, we're jumping into your feed with a friendly reminder of four content formats you need to be tapping into this year. #ContentMarketing #ContentTips #ContentStrategy #ContentWriting #ContentCreation 

Curious about working with a content studio like us? ⚡️ Whether you're looking for a one-and-done project or ongoing support, our team of copywriters are here to help. During the discovery phase, we'll work with you to understand your needs and how we can help, developing a bespoke solution that provides exactly what you need (and nothing you don't). Ready to finally make content marketing a priority for your business? Let's chat → https://lnkd.in/gPdqcMqC

As a female-founded agency, we're inspired by the incredible women leading start-ups across Australia and beyond. The month on the Starr Studio blog, we're putting female entrepreneurs in the spotlight. Swipe to discover the nine incredible female-led businesses to put on your radar in 2024. Dive into the full blog: https://lnkd.in/gXqxiXmJ Lyka Human Health Clove Excellent Fayshell Mentorloop Blossom App The Skin Bar Femmi #FemaleFounders #FemaleFounder #FemaleLedBusinesses #WomenLedBusinesses #Startups #StartupsAustralia 

New year, new office space 👀👩🏻💻✨ You can now find the Starr Studio team working from The Commons George St location in the Sydney CBD. We can’t wait to meet all the other inspiring businesses that call this space home. Stay tuned for more behind the scenes snippets of life at the studio.