Square Holes

Our methodology comprises of three stages: exploration, testing and monitoring. Exploration is a deep dive into your customers, markets or culture to underpin strategic planning and build the innovation roadmap. This is what you would undertake when you want to strengthen your strategic plan, innovate, enter new markets or remain agile to the changing needs of your consumers. Output: Innovation / Growth Framework, including: Category / culture exploration Personas / journey development Brand positioning and growth drivers Product innovation roadmap New market entry pathway More > https://lnkd.in/gmWEXndt

Today ChatGPT 4o started searching Google. It's pretty, pretty good. We thought we'd ask it to analyse our 500+ Think! articles for consistent themes, and this is what it came back with ... "An analysis of Square Holes' Think! eMagazine (https://lnkd.in/gnsyjFFs) reveals several core conclusions across its articles: - Cultural Context Shapes Consumer Behavior: Understanding the cultural environment is crucial for businesses aiming to connect with diverse audiences. For instance, the article "Using Cultural Insight to Drive Business Growth" illustrates how companies like Disney Parks tailor experiences to align with local cultural expectations, enhancing customer satisfaction and loyalty. - Trust is Fundamental in Brand Relationships: Building and maintaining trust is essential for brand success. The piece "Random Thoughts" emphasizes that trust is a consistent theme across various industries, influencing consumer decisions and brand loyalty. - Adaptability Drives Business Growth Amidst Uncertainty: Businesses that remain flexible and innovative can thrive even in challenging economic climates. The article "Business Growth in Chaos" https://lnkd.in/gnuKJ2vn discusses how adaptability and strategic resilience are key to navigating economic uncertainties. - Evolving Societal Norms Influence Innovation: Shifts in societal rules and etiquette can impact business practices and innovation. "The Role of Evolving Societal Norms and Rules in Shaping Innovation" https://lnkd.in/gNMWDsCH explores how changing social norms affect consumer expectations and business strategies. - Semiotic Analysis Enhances Market Understanding: Applying semiotic analysis helps decode cultural signs and symbols, providing deeper insights into consumer perceptions. The article "Semiotic Decoding of Categories and Culture" outlines how this method can reveal underlying cultural narratives that influence consumer behavior. These conclusions underscore the importance of cultural awareness, trust-building, adaptability, societal understanding, and semiotic analysis in developing effective business strategies." Thanks

In edition 369 of Think! we are exploring a framework to pinpoint your businesses cultural strengths + how covid changed our faith in the government. “The Competing Values Framework divides organisational culture into four quadrants: Clan, Adhocracy, Market, and Hierarchy. Each quadrant represents a distinct cultural type with its unique values, goals, and leadership styles. The framework recognises that while these types often coexist within an organisation, they can sometimes be in tension, requiring balance to achieve optimal performance.” Dylan Jacob Have a read, share with your friends and don't forget to subscribe if you haven't already.

Looks like a great event! Thanks Australian Marketing Institute SA

Square Holes has a weekly eMag Think! https://lnkd.in/gUUTwUGV Last Friday was edition 368 https://lnkd.in/gf-9Eu7j It is inspired by real people, and is an eclectic mix of pieces, scheduled into a busy flow of fascinating research projects. Think! was launched at the start of 2017 and is a manifestation of our 'curiosity' value, and a nice way for our team (and guests) to share, and it’s essentially Square Holes calling card, delivered into the inboxes of our global community of human-curious decision makers. We also share interesting links each week such as what we are reading, listening to, watching etc (hint: it's often well beyond 'research') I just had a look and here's our top five articles at the moment ... Keller’s Brand Equity Model: The Hierarchy of Building a Strong Brand https://lnkd.in/gGb_4DB9 What is Semiotic Analysis? https://lnkd.in/gGkQsKYY Aaker’s Brand Vision Model https://lnkd.in/gPakR85M What makes a city liveable? https://lnkd.in/gFzccaet 5 quotes from 1980’s movies that say a great deal about life, business and strategy today https://lnkd.in/g5av7qS6 All free, and easy to read. Please subscribe to receive in your Friday 9:30am AEST inbox. https://lnkd.in/gUUTwUGV

Our methodology comprises of three stages: exploration, testing and monitoring. Monitoring is the ongoing work of tracking those changes you made with the help of the exploration and testing stages. Monitoring impact and identifying opportunities to scale innovation and growth. Output: Key performance indicator (KPI) setting and monitoring, including: Culture and sentiment Customer feedback / Net Promoter Score Brand and advertising Product innovation New market growth More > https://lnkd.in/gmWEXndt

Our methodology comprises of three stages: exploration, testing and monitoring. Testing is great to prep the launch of a new idea. Testing your proposed changes with a community of engaged and candid consumers paves the pathway to success. Permission to be bold and brave, backed by evidence.  Output: Idea feedback and priorities, including: Scenario planning and reimagining Service design and improvement Brand / advertising development Product testing and path-to-market Policy and planning refinement More > https://lnkd.in/gmWEXndt

In edition 368 of Think! we are exploring 20 years of Square Holes! “Growth, then, is rarely a smooth upward trajectory—it’s a process of evolution, marked by ups, downs, and moments that only make sense when looking back. Square Holes has seen these twists many times over the years, and in each case, the path wasn’t always clear. What seemed like setbacks—economic shifts, projects delayed, arseholes and misaligned strategies, values and expectations—turned out to be opportunities to refine our narrative, build resilience and innovate.” Jason Dunstone Have a read, share with your friends and don't forget to subscribe if you haven't already.

In edition 367 of Think! we are exploring cost of living blitz + cultural exploration of seven continents + AI easier, not better. “Australia's inflation rate was recorded at 4.1% over the year leading up to December 2023, with the consumer price index (CPI) continuing to rise in 2024. This inflation has driven up the prices of groceries, rent, and energy, placing extreme financial pressure on many Australian households. Grocery costs rose by 9% between June 2023 and June 2024 - with supermarket chains Coles and Woolworths copping heat from the ACCC for price gouging.” Have a read, share with your friends and don't forget to subscribe if you haven't already.

In edition 366 of Think! we are exploring psychology in business, mental health around the world + global research preferences. “The interests, pain points and ideal solutions identified by participants in surveys and focus groups provide a detailed customer persona that helps create advertisements, alter product designs and improve customer engagement.” Have a read, share with your friends and don't forget to subscribe if you haven't already.