SQUAD

Ever wondered what a day working in a content and influencer agency looks like? 👀 Sophia X. our Client Partner, gives an inside look into a typical Thursday at SQUAD, from responding to briefs, snacking, finding talent, and more snacking. Make sure you’re following us on TikTok to see more behind the scenes. https://lnkd.in/dC6ReKcV #TikTok #AgencyLife #Dayinthelife #InfluencerManagement

Meet Lilli Stevenson our talented Account Manager. Managing Carmex, Aperol, Bob Jane and Brita accounts, Lilli brings impressive dedication and attentiveness to her clients, driving strong results and client relationships. 💡 Her advice for those wanting to work in Account Management? Be a sponge. You never know what information may help you down the line. Listen and absorb as much as you can - and write things down! 📱 Advice for brands to succeed on social? You don't have to be the loudest in the room to be seen and heard. Stay authentic to who you are and focus on building your community. 🗣️ Something you'd never expected to say as part of your role. "Have you seen the new VaginAI video yet?" ✨ What inspires your work? Seeing projects evolve from ideas to finished products, experiencing that journey from initial brainstorming through to launch. Plus, working alongside so many different brands challenges me to expand my creativity. #Agency #Meettheteam

Donut King 🤝 Halloween This spooky season, SQUAD is transforming Donut King's Halloween donuts into more than just a sweet treat. Instead, we're bringing back the child-like joy to the season. To achieve this, we're taking a trick AND treat approach to our content, from in-feed gamification and challenges to inspiring UGC content focusing on sweet traditions. Insight for Brands: Seasonal campaigns offer a unique opportunity to embed your brand within customers' traditions. Look beyond your product to enhance experiences. #SQUAD #Halloween #ContentStrategy Donut King Australia / Retail Food Group Strategy Lead: Madison Lawler Account Director: Lisa Battle Account Team: Rebekah Farag Lauren Klemt Paris Katrivesis Design: Matt Nguyen Mikayla C.

What an exceptional week at SXSW Sydney! Our Head of SQUAD, Zoe Cocker, alongside several colleagues from Mamamia, attended some valuable sessions. Here's a roundup of her top picks: 1. Canva's Journey: From Startup to Global Leader with CEO Melanie Perkins. Mel's remarkable story, from selling scarves at school to founding a worldwide design platform, exemplifies the power of vision, perseverance, and adaptability. Key insights: 🚀 Early entrepreneurial experiences are invaluable 💡 Refining ideas persistently is crucial for investment 🎮 User-friendly design drives adoption 🏢 Strong company culture fuels sustained growth 2. 4 Secrets of Non-Obvious Thinking with Rohit Bhargava An illuminating session on overcoming barriers to human connection. Rohit shared four essential secrets for fostering creativity: 🌟 Cultivate physical and mental space for new ideas 🔍 Engage with diverse perspectives to uncover insights 🎯 Use constraints creatively to find focus 🔀 Innovate by combining existing elements in novel ways 3. The Modern Market for Sports IP with Dave Warner, David Gallop, Tilly Kearns OLY & Nicholas Saady A compelling exploration of athlete branding in the digital age, featuring water polo star Tilly Kearns. Tilly's strategic use of behind-the-scenes content at the Tokyo Olympics propelled her TikTok following to an impressive 500k+. Her approach prioritises: 🤝 Authenticity: Sharing both highs and lows of her athletic journey 🌱 Grassroots engagement: Creating content to bring new audiences to niche sports 🤝 Value-aligned partnerships: Endorsing products that resonate with her audience 🏆 Positive role modelling: Avoiding 'easy likes' in favor of community-building content Tilly's success demonstrates how athletes in lesser-known sports can effectively leverage social media to boost awareness and secure funding beyond traditional channels. What sessions did you find most impactful? #SXSW2024 #DigitalMarketing #Innovation #Entrepreneurship #Creativity

The social platforms have been BUSY lately, testing and implementing several new features. Here are the ones we think brands can make the most of: 🔍 TikTok has updated its Search Ad Campaigns. Brands can now control how they're seen when users search in the app and select relevant keywords to target. This further supports the shift in consumer behavior from traditional search engines to social platforms. ⬅️ Social Media Managers, rejoice! TikTok now allows creators to delete and re-edit published videos. However, this does not apply to edits made in third-party apps. ⌨️ You can now turn on Broadcast Channel replies. Utilising this feature to provide more intimate access to your brand is a great way to build community. However, brands need to ensure they're offering exclusive value and not just using it as another channel to speak at their consumers. ⛓️💥 Instagram is testing the ability to add links to Reels. Once rolled out, this will be a great feature for including direct CTA links. 🎥 The video limit for YouTube Shorts has been increased to 3 minutes. This reflects a shift back to longer-form videos, as long as the content is valuable and entertaining. ✅ Instagram has added a 'Best Practice' section within the professional dashboard. Creators and brands can access tips, tricks, and recommendations on how to maximise the performance of their content. Want more insights? Get in touch with SQUAD to book in an in-depth session. #SocialMediaMarketing #ContentCreation #TikTokMarketing #InstagramUpdates #SocialMediaTrends #MarketingTips

Come for the sport, stay for the mates🏉✨ SQUAD recently partnered with AFLW and Mamamia for an influencer campaign, encouraging zillennials to attend upcoming matches. Tapping into this audience's desire for meaningful connection, we collaborated with Starr McGowan to unveil AFLW's hidden gem - the welcoming community. Her content garnered 41.6K views, with highly positive sentiment. If you're looking to score big with your next campaign, get in touch with us at [email protected]. #AFLW #influencermarketing #influencercampaign #womeninsports SQUAD Team Strategy: Holly Kane Sales Manager: Jemima Foyle Execution: Lauren Klemt Client: Lauren Grigg / Julie Pasquier Talent Agency: This is Amplify

Disney Princesses with a modern twist? 👸 SQUAD injected some magic into Disney's World Princess Week, bridging nostalgia with contemporary trends, and effectively repositioning Disney Princesses for the Gen Z audience. By collaborating with strategic influencer partners, we reimagined these iconic characters through a modern lens. Most importantly, we achieved our primary objectives: driving positive awareness for World Princess Week and enhancing Disney's brand affinity. Check out the content here: https://lnkd.in/dM4q6vWe https://lnkd.in/dKA3BhM2 https://lnkd.in/dng3R4_M SQUAD Sales: Jemima Foyle Campaign Executive: Lauren Klemt The Walt Disney Company #disney #worldprincessweek #influencermarketing #nostalgia #genz

Breaking up the regular routine today to enjoy the sunshine over a delicious picnic 🧺 🧀 These moments out of the office are important for building team connection and culture. It also helps us return with a clear focus and renewed energy that we can pour into our clients. #teambuilding #companyculture Zoe Cocker Lisa Battle Madison Lawler Sophia X. Lauren Klemt Holly Kane Rebekah Farag Yarden G. Lilli Stevenson Tys Autagavaia Olivia Henderson

Donuts: the new flowers. 🍩 Donut King Australia introduces 'Donut King Occasions', reinventing the gift-giving game. Our team had the pleasure of crafting the strategy and creative direction across all media assets. Check out our first video featuring a few familiar faces from our friends at Mamamia 👀. 👉 Watch now and follow @donutking_au for more delicious updates. SQUAD Team Strategy: Madison Lawler Holly Kane Client Lead: Lisa Battle Head of SQUAD: Zoe Cocker Joanna Hamer Execution: Lilli Stevenson Lauren Klemt Creative Director: Harrie Jack Design: Matt Nguyen Client: Retail Food Group / Donut King Australia Raquel Kate Hine Emily Brieger Mia Riekert #GiftIdeas #FoodInnovation #SocialMediaMarketing #RetailTrends #ContentCreation #DonutKingOccasions

Check out our latest project with Espolòn Tequila and HER Melbourne! 🎥🍹 As the #content agency behind this vibrant collaboration, we orchestrated a multi-faceted campaign that brought Espolòn's premium quality to life. Our Approach: - Content Shoot: We conceptualised and executed a dynamic photo and video shoot showcasing Espolon's versatility in classic cocktails - Palomas, Margaritas, and Old Fashioned's. - Influencer Engagement: We curated a select group of lifestyle and beverage influencers to attend the "Afterlife" event, ensuring a mix of reach and authenticity. - Event Coverage: Our on-site team documented the entire "Afterlife" experience, from bartender collaborations to the DJ performances, creating a rich pool of content for future marketing efforts. - Bartender Spotlight Series: We produced a mini-series featuring the Mexican bartenders, showcasing their expertise and the cultural fusion in their creations. The result? A surge in engagement across all platforms, increased brand awareness for Espolon, and a strengthened perception of the tequila as a premium choice for both consumers and industry professionals. Here's to creating content that not only captures attention but also drives meaningful engagement! SQUAD Team: Strategist: Madison Lawler Client Lead: Lisa Battle Implementation: Sophie Titmarsh Videographer: Remy Brand Designers: Matt Nguyen Vidya Naidoo Client: Campari Group Sarah Lowe #contentmarketing #influencercampaign #contentshoot #eventmarketing