It was another standout year for The Neighbourhood and The Arnott's Group at the 2024 Australian #Effies Awards, presented by Advertising Council Australia. As part of The Neighbourhood, Publicis Groupe ANZ’s integrated agency model for Arnott’s, Spark Foundry Australia and Saatchi & Saatchi Australia took home Silver in the Food & Beverage Brands and the Return on Investment categories for the ‘Life’s Little Moments’ campaign. Building on last year’s Effies wins, the campaign, which celebrates the small moments of joy we find in daily rituals while enjoying an Arnott’s biscuit, was awarded for demonstrating continued business impact and increased ROI year on year. Congratulations to our team and a massive thank you to our valued client, Arnott’s.
Spark Foundry Australia
Advertising Services
Pyrmont, New South Wales 2,676 followers
Famously Effective. Not one or the other. Both.
About us
Spark Foundry Australia is a full service media agency with offices in Sydney, Melbourne and Adelaide. Our 200-strong team partners with marketers including Allianz, Ancestry, Arnott's, Hello Fresh, Macquarie Uni, Oroton, Peters, Toyota Motor Corporation and the Westpac Banking Group. We keep all disciplines in-house. No baton passing. No outsourcing. Just expert talent motivated to work holistically for the very best client outcomes. Our strategists forensically seek out opportunity. Our implementation planners ensure the strategy is brilliantly delivered. That it leverages the latest intelligence in marketing science and translates into action and measurement. We have the most advanced and longest-standing analytics team in the country, with data and technology integrated into everything we do. Not just externally to guarantee our clients are future-fit - also internally to drive our agency's operational efficiency. Our standards are high, as our expectations. From our Leadership, to our People, to our Clients, to Growth - excellence is our driver. Spark Foundry is part of an international network spanning more than 50 countries and is a proud member of the Publicis Groupe team.
- Website
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http://www.sparkfoundryww.com
External link for Spark Foundry Australia
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Pyrmont, New South Wales
- Type
- Public Company
- Founded
- 2017
- Specialties
- media, marketing, advertising, strategy, buying, data, analytics, planning, performance, digital, investment, and activation
Locations
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Primary
21 Harris St
Level 5
Pyrmont, New South Wales 2009, AU
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28 Freshwater Pl
Level 7
Southbank, Victoria 3006, AU
Employees at Spark Foundry Australia
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Alex Asigno
Technology Director
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Juha Lauronen
Digital Activation Director at Spark Foundry Australia
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Rachida Murray
Chief Digital Officer | IAB Data Council co-chair| The Marketing Academy Alumni 🍉
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Tom Bates
Digital Marketing | Media | Technology | Innovation | Star Wars | 2000's Indie Music
Updates
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The countdown is on to SXSW Sydney next week! Come along on Tuesday 15 Oct to Cockle Bay 1 in the ICC to hear from our Chief Strategy Officer, Caroline Hugall, and an accomplished panel of speakers as they unpack how the seven deadly sins have evolved and transformed in our modern tech-driven world. Add the session to your schedule here: https://lnkd.in/gkCdtpZq Alanna Kamp; Rosie Thomas OAM; Ruby May.
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Join our Chief Strategy Officer, Caroline Hugall, next Tuesday 15 October at SXSW Sydney to delve into the seven deadly sins and how our vices have evolved for the 21st century. Together with Dr Alanna Kamp, Senior Lecturer at Western Sydney University, Rosie Thomas OAM, Co-Founder and Executive Director of PROJECT ROCKIT and Ruby May, OnlyFans Content Creator, the panel will explore whether our technology-driven society has normalised or even celebrates ‘sinning’, and how brands can get ahead in today's ‘sinful’ world. Watch the video below to hear Caroline explain more, or click on the link to add the session to your SXSW schedule!
On Tuesday, Spark Foundry Australia CSO Caroline Hugall will be hosting a session at SXSW Sydney that is not to be missed. 'Guilty as Sin: Lifting the hood on how tech has transformed our vices for the 21st century' looks at how the seven deadly sins have been normalised and even celebrated over time and how brands can use this to their advantage. Hear from Caroline as she shares more about what to expect from the panel with Dr Alanna Kamp, Senior Lecturer at Western Sydney University, Rosie Thomas OAM, Co-Founder & Exec Director of PROJECT ROCKIT, and Ruby May, Only Fans Content Creator. Find out more about the session: https://lnkd.in/gkCdtpZq #SXSWSydney
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2024 has been a challenging year, on many fronts, so the joy of bringing these smart, resilient and positive good humans together for a day was very rewarding. #SparkFest24 #SparkFoundry
#SparkFest24 Yesterday Spark’s Sydney cohort came together for a day of reflection, vision and connection. With much enthusiasm, competitiveness, good humour and occasional exuberance we celebrated each and every Sparkie, their contribution to our growth, the work we deliver for our clients and the cheerful spirit we choose to uphold. #sparkfoundry #goodhumans
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#SparkFest24 Yesterday Spark’s Sydney cohort came together for a day of reflection, vision and connection. With much enthusiasm, competitiveness, good humour and occasional exuberance we celebrated each and every Sparkie, their contribution to our growth, the work we deliver for our clients and the cheerful spirit we choose to uphold. #sparkfoundry #goodhumans
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Natalie Sareff and Zach Johnston were inspiring on stage at MFA EX. Take a tip from the good humans at Spark and start the week with an act of kindness. #SparkFoundry
Bringing our HEAT to MFA EX. Today, two of our brilliant good humans, Strategy Director, Natalie Sareff & Planning & Connections Partner, Zach Johnston took to the stage at MFA EX in front of their Sydney media agency peers. In a sparkling presentation they shared invaluable insights gained from speaking with some of the kindest people on Earth. Their session focused on the power of kindness and how we can weave it into our daily lives, workplaces, and communities. From practical tips to thought-provoking lessons, they offered a roadmap for fostering a more compassionate environment, wherever we are. If you’re curious to learn more about their work you can contact us at [email protected]. #MFAEX #SparkFoundry #Leadership #KindnessInAction Natalie Sareff Zach Johnston
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Bringing our HEAT to MFA EX. Today, two of our brilliant good humans, Strategy Director, Natalie Sareff & Planning & Connections Partner, Zach Johnston took to the stage at MFA EX in front of their Sydney media agency peers. In a sparkling presentation they shared invaluable insights gained from speaking with some of the kindest people on Earth. Their session focused on the power of kindness and how we can weave it into our daily lives, workplaces, and communities. From practical tips to thought-provoking lessons, they offered a roadmap for fostering a more compassionate environment, wherever we are. If you’re curious to learn more about their work you can contact us at [email protected]. #MFAEX #SparkFoundry #Leadership #KindnessInAction Natalie Sareff Zach Johnston
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It was a family affair last Sunday with several of our Sparkies and their little ones taking on the challenge of the Sydney Mini Marathon to raise important funds for the Cancer Council. The team braved gale force winds to run 4.2km past some of Sydney’s most iconic landmarks, including the Harbour Bridge and Opera House. The run was one of several our Spark team members have taken part in this year to support those impacted by cancer as part of our commitment to Publicis Groupe’s #WorkingWithCancer pledge and our Cancer Council clients. Congratulations to Lucie Jansen and Eva; Caroline Hugall, Beatrix, Ralph and Frances; Helena Snowdon Elliot and Jesse; Sue-Ellen Osborn and Harry; and Lennie Butler and Harvey!
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Wonderful to have the News Corp Australia team stop by the Spark Foundry Melbourne office for a candid conversation on the findings of the 'Australia Unmasked' research piece. The presentation and following panel discussion provided deep insight into the current psyche of Australians and the pressures and attitudinal shifts shaping everyday consumers.
Australia Unmasked: Navigating the Shifts in Australia's Psyche 🧐 News Corp Australia recently hosted an intimate session with Spark Foundry Australia, which took a deep dive into the evolving Australian psyche over the past five years. The event gave key clients from the #auto, #finance, and #FMCG sectors valuable insights into the forces shaping our national identity and their future implications. The session began with an in-depth analysis of the #research piece "Australia Unmasked," which revealed the underlying #trends driving shifts in Australian #attitudes across different age groups and states. This was followed by a thought-provoking panel discussion moderated by Matthew Samuelson, Group Solutions Director at Spark Foundry, featuring Liza Williams, Head of Growth and Product at The Growth Distillery; Tom Dusevic, Business Lead at The Australian; Andrew Moore, Director of Motor Services at Deloitte; and Matt Turl, CEO of Spark Foundry Australia. Key takeaways: ➡️ Attitude Shifts: Significant changes in perspectives by age and region ➡️ Wealth Divide: The growing economic disparities affecting Australians nationwide ➡️ Health Pressures: The opportunities and challenges in Australia’s pursuit of healthier living ➡️ Family Dynamics: The transformation of family structures and relationships #NewsCorpAustralia #AustraliaUnmasked #TheGrowthDistillery Peter Butler Adriana Ivkovic Ari Petropoulos Natalie Grabbe Helen Karambilas Agostino Giramondo Janine Virtue Alexandra Smith
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Congratulations Stu Capel for the recognition as one of B&T’s Top 10 Best Project Managers! We all know that project management is just one of the many skills you employ to add fuel to the fire at Spark.
We couldn’t do it without them! Let’s hear it for adland’s Best of the Best project managers! Here are the top 10: 1. Rebecca (Bec) Coulson, head of operations, IMAA - Independent Media Agencies Australia 2. Mary Anne T., national operations director, CHEP Network 3. Jenn Thomas, director of marketing and memberships, IAB 4. Suzanne Corliss, program & change management director, GroupM 5. Eliza Ocana, event manager, AANA - Australian Association of National Advertisers 6. Stuart Capel, national head of operations, Spark Foundry Australia 7. Jeroen Jedeloo, regional operations director, Ogilvy Network ANZ 8. Ally T., creative growth agent, Slingshot Media Ventures 9. Rebecca Perrier, senior producer, The Misfits Media Company 10. Cassie Tomlinson (Longmuir), growth partner, Half Dome Aimee Edwards https://lnkd.in/gxabkrxk