South Australian Tourism Commission

Summer in South Australia is set to get a whole lot louder with LIV Golf Adelaide returning to The Grange Golf Club from 14-16 February 2025. The 2024 event contributed $71.1 million to SA’s visitor economy – up 10 per cent on the inaugural event in 2023 - and generated more than 79,000 visitor nights in our state, with visitors staying an average of almost four nights. Showcasing our state as an international sporting destination of choice worldwide, LIV Golf Adelaide 2024 had a broadcast global reach of more than 500 million across 80 territories. Hospitality tickets for the 2025 event will be available from 3 October, while grounds passes will be available from 24 October. Read more at https://lnkd.in/gq4KDr7h

We’re on the hunt for a Partnership Account Executive to join our Events South Australia Commercial team to help deliver and grow some of state’s most loved events.   In the role, you’ll manage the day-to-day relationship and deliverables of nominated partners of our owned and managed events, such as the National Pharmacies Christmas Pageant and Santos Tour Down Under.   If this sounds like the job for you, find out more and apply via https://lnkd.in/gZm2J2H.

Expressions of Interest are now open for the second intake of our Experience Development Program. This successful pilot program provided 18 tourism businesses with the ability to develop a clear plan to take their innovative product ideas to market – as well as form new business relationships and collaborative partnerships. Tourism operators committed to further investing in innovative tourism activity such as developing innovative, bookable experiences and marketing their tourism offerings are encouraged to apply. Find out more and apply via https://lnkd.in/gMA4GyEw

Music to the ears of festivalgoers, early bird tickets for WOMADelaide 2025 are now on sale! An iconic festival on the nation’s event calendar, WOMADelaide is set to return to Adelaide Botanic Park/Tainmuntilla from 7 – 10 March 2025.   For the past 32 years, WOMADelaide has enticed music lovers and festivalgoers from across the state, country and globe to Adelaide over the March long weekend. Read more at https://lnkd.in/gVf-GwSA

Drumroll please! The winners of the Tasting Australia Spirt Awards 2024 have been crowned – with South Australian distillers taking home eight of the 11 top awards. The major winner was SA’s own IMPERIAL MEASURES DISTILLING, which received five of the 11 awards - including the two major categories: Best Distiller and the Premier’s Spirit Award. A testament to the growing reputation of the awards, the total 215 entries received for this year’s competition represented every state and territory for the first time. Find out more at https://lnkd.in/gRK2E6Xy.

An exciting start to the 2025 Adelaide Festival program, as the first three shows revealed include an Australian debut, the union of two world-renowned dance icons, and a world premiere. Set to take centre stage is opera, Innocence by renowned Australian director Simon Stone - with a musical score by Finnish composer Kaija Saariaho - which will make its exclusive Australian debut at the Adelaide Festival Theatre. Also announced is the Australian Dance Theatre’s 60th anniversary show, A Quiet Language and Club Amour, performed by legendary German dance company Pina Bausch’s Tanztheater Wuppertal.

Welcome Adelaide Marriott Hotel! Set within the historic 152-year-old General Post Office building, the $200 million hotel officially opens to guests today - offering 285 large guestrooms and suites, signature restaurants and bars, and more. This is the first hotel in South Australia by the world’s largest hotel company, Marriott International and is set to inject a significant boost to the state’s economy. The opening comes as our Adelaide accommodation sector experiences its strongest ever first-half of the year, with five of the six months seeing the number of room nights occupied in greater metropolitan Adelaide reach monthly all-time highs. March was the strongest on record for any month in history, while April recorded the strongest ever monthly revenue. Read more at https://lnkd.in/g6TF57XJ. Image credit: Adelaide Marriott Hotel

Be part of the Tasting Australia presented by RAA Travel associated evets program and showcase your unique offerings to foodies and event lovers from 2—11 May 2025.   Associated events are part of an umbrella program that consists of independently hosted offerings which form part of the broader Tasting Australia program. The events help to further motivate travel to SA’s regions and promote the state’s venues and products.   Applications will be assessed based on the three key cornerstones of Tasting Australia - people, place, and produce – think an immersive dinner, exclusive tasting, or hands-on foraging experience. The only limit is your imagination.   Applications close Friday 4 October.   Find out more at https://lnkd.in/gzgKUvV9

South Australia’s iconic Adelaide Oval will host the December 'Christmas Test' in either day-night or day format for the next seven summers! For the first time, the landmark agreement will provide unprecedented long-term certainty in the annual cricket calendar for fans as well as for our tourism and hospitality operators. \This December will see Australia verses India, which is expected to attract visitors from what is currently SA’s largest international market worth $146 million annually. Then in December 2025, the highly anticipated Ashes series is set to attract visitors to Adelaide from the United Kingdom – currently the state’s third largest international market.

It’s coming back! Formula One superstar, Valtteri Bottas and Adelaide professional cyclist, Tiffany Cromwell will bring back RADL GRVL as part of Santos Tour Down Under 2025. The successful pilot gravel cycling event in 2024 attracted hundreds of riders from professional to amateur, with participants competing from 12 different countries. The second race edition will run from 21 to 26 January, with the competitive race taking place on a mix of sealed and gravel roads across Adelaide and the Fleurieu Peninsula on Friday 24 January. Read more at https://lnkd.in/gi6xSsMT.