Social Broker

We're stoked to be involved and can't wait to hear all the speakers tomorrow!!

Looking forward to another National Finance Brokers Day! Happy to support such a great industry event – one that is truly lender, aggregator and association agnostic, and all about brokers and their clients.

When someone drops a business name your way, what’s your first move? You hit up Google, of course, scouting to see if they’re the real deal. You're hunting for: ✅ A polished website ✅ Active social media profiles That slick website? It’s your digital handshake, giving you the essentials. But those well-maintained social feeds? They’re your neon 'We’re Open!' signs, proving your business is alive and kicking. Never underestimate the power of your social media content to turn curious clicks into new clients. #socialbroker #financecontent #contentmarketing

The case against DIY, and why Social Broker handles all the content ideation, creation, design, copywriting, customisation, scheduling and posting for you! #SocialBroker #socialreview

If we absolutely *had* to choose one we'd go with organic content over ads, every time. Why? Trust, authenticity, and real engagement is what builds a lasting connection. You know, the kind of connection someone needs to be able to confidently choose the right adviser, broker or accountant. Go organic and watch your community grow, naturally. Ready to ditch the ad clutter? Let’s connect for real✨ #GoOrganic #BuildTrust #RealConnections #SocialBroker #SocialReview

Are you a Max or an Omar? #SocialBroker #socialreview #mortgagebrokers #financebrokers #financecontent #martech

Well this is a bit special!! We're stoked to be listed as finalists in the Mortgage Business Online awards for a whopping three categories: ⭐ Marketing & CRM platform of the year - technology provider 👩💻 Marketing professional of the year 🤝 Service provider of the year Kudos to all the other finalists. We're feeling pretty proud to be counted amongst some of the industry greats 💪 Cheers to Momentum Media for organising these awards (especially for the video-based submission process - we bet the judges are loving that!) #socialbroker #socialreview #contentmarketing #financecontent #martech #awards

What builds trust in finance and property? ⏰ Showing up consistently: This means same message, same visuals, same frequency. 🎁Showing up generously: Do share insights freely. Don't post and ghost. Over to you - do you think it's easier to get people to LIKE or TRUST a brand? #socialbroker #financecontent #mortgagebrokers #contentmarketing #financialadvice #financialplanner #accountants #bookkeeper #accounting #accountant #valueofadvice #financialadviser

Apparently we buy from those we know, like, and trust. Knowing a brand is that awareness piece. Getting on people's radars, letting them know what we're about and then staying top-of-mind. Trust is much less tangible (keep an eye out for tomorrow's post 👀) Today, let's look at what enhances likability. It's a subjective thing, but generally we like PEOPLE who are: ❓Genuine, open-minded, curious about the world 😆 Fun, playful, and willing to laugh at themselves 🗨️ More interested in us than themselves So when we're in one-on-ones with clients, it's relatively easy to establish likability. Basic things like asking lots of open-ended questions, listening more than speaking, having a sense of humour and bringing some levity where we can. But for brands, especially those without someone as the 'face' of the business, it can be hard to weave these likability elements into your content marketing. But not impossible. You could: 😂 Share memes once in a while (we recommend our very own Market Memes) 🗨️ Ask your audience for feedback on what topics they want to know about 👋 Share content to introduce your team and humanise your brand 📣 Work on your tone of voice - one of the most overlooked tools 💝 Talk about the causes you support and why they're important 😀 Include photos of your team and their happy, smiling faces We weave this thinking into our Content Growth client posts and it definitely makes a difference to their engagement. Is brand likability something you work on building? Or is it a bit of an afterthought? #socialbroker #financecontent #mortgagebrokers #contentmarketing #financialadvice #financialplanner #accountants #bookkeeper #accounting #accountant #valueofadvice #financialadviser

🥬Just like spending all our meals at the base of the healthy eating pyramid would get a little boring, so would only posting educational content. But then if you think your audience only needs a sugar fix from the top of the pyramid, you'd be doing your finance brand a disservice 🍬 It's about B A L A N C E 🎓First and foremost you want to establish your expertise. This is what educational, value adding content does. 🎁You then want to give your audience a sense of the amazing outcomes you can achieve for them, and inspire them to take action. ⭐And of course it's one thing to say how good you are, but another thing entirely when your happy customers do it for you, which is where reviews and testimonials comes in! 🍒The cherry on top – if you have the time, inclination, and provided it makes sense for your brand – is where you post the light hearted, look-at-me content. This is how you attract those like-minded clients who you'll just gel with. So, take a look at your content mix and see what you're missing 👀 #socialbroker #financecontent #mortgagebrokers #contentmarketing #financialadvice #financialplanner #accountants #bookkeeper #accounting #accountant #valueofadvice #financialadviser