Russell Curtis and Janes Media Advertising

We're excited to share our latest Brand campaign with The Athlete's Foot Australia & New Zealand! This TV and BVOD campaign is enhanced by high-impact digital billboards and radio components. This multi-channel approach not only boosts visibility but also reinforces The Athlete’s Foot's brand message! A big thank you to everyone involved; Heidi Fisher, Mairead Comerford & ICON Agency, as well as our media partners. Check out some of the campaign highlights below.

We recently wrapped up our campaign for Procore Technologies for their Sydney Melbourne Events Takeover. Focusing our OOH buy across Large Format & Street Furniture, we strategically positioned assets in proximity to Sydney’s ICC & Melbourne’s MCEC to support events such as SXSW. A big thank you to our media partners for your support. Check it out below!

It was such a pleasure collaborating with ICON Agency and The Athlete's Foot Australia & New Zealand to bring the 'Fit For Every Run' campaign to life. Thank you to all those involved in making this such a showstopper campaign. You can read all about it in the link below!

‘Fit For Every Run’ – The Athlete’s Foot Empowers Runners on Their Journey The Athlete’s Foot has launched its latest campaign, Fit For Every Run, in collaboration with creative agency ICON, spotlighting the diverse ways people incorporate movement into their everyday lives. The campaign goes beyond traditional athletics, showcasing how running and physical activity are woven into a variety of lifestyles, emphasizing that everyone has their own unique journey to fitness. The Athlete's Foot Heidi Fisher Mairead Comerford Gareth Fitzpatrick Simone Parravicini Georgina Rees ICON Agency Aaron Scullion Christopher Lewis Marc Hoyler Emily Hahn QUIET CONQUEROR Arthur Chan Michaela Le Alina Bermingham Steve Greenaway Kurt Bingham Russell Curtis and Janes Media Advertising Isabella Sciarra Denise Spadafora Ramji Ravindran Shilpi Ramji

Partnering with QMS, we created a super eye-catching campaign for LocalAgentFinder that capitalised on the excitement of the AFL and NRL Grand Finals! Utilising dynamically fed creative, we were able to change out our content & messaging based on location and match results. This allowed us to elevate our OOH media by making it more relevant and engaging based on market trends. Placements included in proximity to GMHBA Stadium for the Geelong Cats, the Saints’ Training Facility in Moorabbin, Coorparoo for the Broncos and Melbourne CBD to celebrate the Brissy Lions Grand Final win. We loved how this turned out and hope it sparks some inspiration on how you can get clever with your OOH buys. Check it out below!

We are thrilled to present the success of the “140 Years of Firsts” campaign for BREITLING, celebrating the brand’s rich history in watchmaking. This campaign highlights significant milestones that have shaped the industry, featuring three unique, limited-edition anniversary timepieces that commemorate Breitling’s legacy. A key component of the campaign is the “Then & Now” pop-up museum, showcasing curated vintage timepieces from Breitling’s archives in boutiques worldwide. To bring this campaign to life, we implemented various Out of Home formats including Billboards, Transit, Retail, and Street Furniture - enhancing both reach and effectiveness by engaging diverse audiences. Creative messaging was strategically tailored across key markets to ensure impactful resonance. It was a pleasure working with Stephanie Dobos and the team in bringing this campaign to life. The collective collaboration that went into bringing this campaign to life, shaped its remarkable success. A big thank you goes out to all of our media partners for their support & contribution.

We are honoured to be shortlisted as a Finalist at the Mumbrella Travel Marketing Awards for Best Brand Partnership for our Dilmah Tea “Sip For A Trip” campaign with Seven Network & SriLankan Airlines Official! 🎉

We are excited to showcase the success of a recent campaign for The Coffee Club Australia, which spotlighted the launch of their new coffee blend – Three Stories. This premium blend marks a significant achievement in coffee craftsmanship, and the campaign aimed to bring it to coffee lovers nationwide. A major highlight of the campaign was the sponsorship of MasterChef Australia, showcasing the Three Stories Coffee in a Coffee-Themed Challenge during Sweet Week. This strategic partnership not only elevated the Brand’s presence but also allowed audiences to experience the exceptional quality of ‘Three Stories’ firsthand. To generate awareness of the Three Stories Product launch, RCJ implemented a multi-channel approach, utilising Screens (TV, YouTube, BVOD), Outdoor (Digital Large Format & Programmatic Retail), Paid Social and Radio. The comprehensive strategy ensured a broad and impactful engagement with coffee enthusiasts across the country. A big thank you goes out to all the media partners who played a crucial role in the campaign’s success! 

We recently wrapped up our SsangYong Australia Ultimate Goal Kicking Challenge campaign in partnership with #SEN! This campaign ran through the 2024 AFL Premiership Season, with more than 7,500 competition entrants in the draw to WIN a SsangYong Musso; awarded the 2024 Drive Car of the Year – Best Dual Cab Ute Under $50k. Entrants who correctly guessed the AFL’s leading goal kicker and their goal tally for a home & away round, went into the draw to win BIG! With entrants putting in their tips each week, submissions were amplified across our radio activity on SEN. We even had the familiar cricketer talent Merv Hughes jump on board to further boost the excitement around this campaign! This week, AFL legend Adam Cooney presented the lucky winner with their 2024 SsangYong Musso! Watch how this played out below.

Dilmah’s “Win a Luxury Trip to Sri Lanka” promotion ends this week, so we wanted to celebrate our partnership with Dilmah Tea, SriLankan Airlines Official and Resplendent Ceylon in creating one of the most eye-catching campaigns of the year! As part of this campaign we partnered with Seven Network & #Sunrise which saw #Sunrise Weather Correspondent, Sam Mac visit the beautiful country of Sri Lanka, check out his visit here! https://lnkd.in/g9D3azBS A big thank you to all our media partners for making this such a successful promotion and giving Sri Lanka the spotlight it deserves!