Roy Morgan

Roy Morgan invests in human-centric research, returning to face-to-face interviewing Commencing January 2025, Roy Morgan will be returning to face-to-face interviewing as part of our Roy Morgan Single Source #survey program. Michele Levine, Roy Morgan CEO, says: "Today, to achieve truly representative research, it is critical to have a sample comprising address-based in-person interviewing, as well as telephone and online. Only then, once the framework is sound, can all the other data sources, sophisticated data analytics, data science and #AI be confidently applied to add detail, depth, and forecasting power." From 2025, Roy Morgan Single Source will be multi-mode, with face-to-face, telephone interviews, online surveys, and self-completion journals ensuring that it continues to provide gold standard consumer data about all Australians. Rod Battye, Manager of Data Innovation and Partnerships at Tourism Research Australia says: "We’re excited to be partnering with Roy Morgan to deliver Australia’s domestic #tourism statistics via the face-to-face Single Source survey from 1 January 2025. We know that face-to-face interviewing allows us to have more control over the sample, better geographical targeting, and interviewers can build rapport with respondents, increasing response rates and providing more accurate data." ➡ Read more: https://lnkd.in/gnH43KPT

Catch up on Roy Morgan’s Christmas and Black Friday forecast published in The Age and The Sydney Morning Herald this week, along with what to expect from #Shein and #Temu over the Peak Season shopping period. 📰 https://lnkd.in/gkNg3ZdB #RetailTrends

Over 1 Million Disenfranchised Australians Feel Left Behind and Disconnected from Government Recent research by Roy Morgan reveals that this group of disaffected Australians is most concentrated in regions such as the Northern Territory, particularly Alice Springs and other remote areas. In contrast, Canberra emerges as the opposite extreme, where this group is notably absent. “This growing disconnect between the Canberra elite and those doing it tough in the outback and remote Australia is concerning,” said Michele Levine, CEO of Roy Morgan. “These results show that over one million Australians feel forgotten by politicians, and this alienation should be a serious concern for the government as the next election approaches.” ➡ Read more: https://lnkd.in/gcZQB8KZ #AustralianPolitics

ANZ-Roy Morgan Consumer Confidence dropped 1.1pts to 86.4 this week but has nevertheless stayed above the mark of 85 for a second consecutive week – the first time this has happened since January 2023. Consumer Confidence is now 11.4 points above the same week a year ago, October 23-29, 2023 (75.0), and 4 points above the 2024 weekly average of 82.4. ➡ Read more: https://lnkd.in/gDH3NFYP #AustralianEconomy #ConsumerConfidence

Coalition support increases nationally as the LNP wins the Queensland election If a Federal Election were held now the result would be ‘too close to call’ with the ALP 50.5% (down 1.5% points from a week ago) just ahead of the Coalition 49.5% (up 1.5% points) on a two-party preferred basis, the latest Roy Morgan survey finds. ➡ Read more: https://lnkd.in/gz7WqM_P #AustralianPolitics

Join our Head of Retail Research, Laura Demasi, in the latest episode of Retail Therapy, where she shared insights from the ARA Peak Season Insights Breakfast. Hosted by ARA CEO Paul Zahra, this special episode provided expert perspectives on retail trends, consumer behavior, and predictions for the 2024 peak season. Catch up on the podcast to hear more about our exclusive research in collaboration with Australian Retailers Association (ARA), including: ‣ Roy Morgan forecasts a 2.7% increase in Peak Season retail sales compared to last year. ‣ Black Friday is set to grow by 5.5%, with 6.4 million Aussies planning to shop, spending nearly $7 billion. ‣ This year, Black Friday is all about gifts—80% plan to buy presents, while 60% will also treat themselves. Tune in now ⤵

Roy Morgan Update – October 22, 2024 out now. This week's update covers the latest insights on: Primary Voting Intention, Consumer Confidence and Mortgage Stress. 🎧 Tune in here: https://lnkd.in/gG5DcpHv #RoyMorganUpdate #ConsumerConfidence #MortgageStress #AusPol

Risk of mortgage stress eases for third straight month New research from Roy Morgan shows 28.3% of mortgage holders are now ‘At Risk’ of ‘mortgage stress’. The research was conducted in the three months to September 2024, and is 2% lower than the June figures prior to the Stage 3 tax cuts that increased household income for millions of Australians. #Mortgage #HousingMarket ➡ Read more: https://lnkd.in/ggrk-xw3

ANZ-Roy Morgan Consumer Confidence jumps 4.1pts to 87.5 – highest since January 2023 after negative sentiment subsides Consumer Confidence is now 9.3 points above the same week a year ago, October 16-22, 2023 (78.2), and 5.2 points above the 2024 weekly average of 82.3. ➡ Read more: https://lnkd.in/g9mQqnYX #AustralianEconomy #ConsumerConfidence

ALP support up as King Charles & Queen Camilla visit Australia for the first time If a Federal Election were held now the Labor Party would be returned to government with the ALP 52% (up 2% points from a week ago) narrowly ahead of the Coalition 48% (down 2% points) on a two-party preferred basis, the latest Roy Morgan survey finds. ➡ Read more: https://lnkd.in/gEnZHV5j #AustralianPolitics