Publicis Groupe ANZ

“That’s what gets me excited about creativity—doing something that tightly answers a human problem and a business problem with a really exciting creative solution.”   It's been six months since Clare Pickens joined us as CEO of Leo Burnett Australia. In this candid interview, she speaks with Campaign Asia-Pacific about her firm belief that marketing must have a seat at the table to drive innovation. She shares why she believes deeply rooted cultural ideas, embracing diversity of opinion, and utilising humour as a tool for cut-through creativity and effectiveness are real markers of success.   Hear more about what Clare had to say here: https://lnkd.in/gf6uAWf5

What great news to end the week! We're incredibly proud to be nominated for an ARIA in the Best Use of an Australian Recording in an Advertisement category for our End The Trend campaign with Cancer Council Australia and The Australian Government. Developed with JK-47 and Bolster Group, this track formed part of our 'End The Trend' campaign, which focused on challenging the unhelpful attitudes and social norms that relate to sun tanning amongst young Australians. You can check out the song here: https://lnkd.in/gfXTcvcd #EndTheTrend #ARIAAwards

A lot has changed in our world since The Beatles released their iconic 1967 single, and in a changing, climate affected environment we must ask ourselves, ‘Are Strawberry Fields Forever?’   Yesterday morning Tess Ariotti, Lead Consultant at Publicis Groupe’s sustainability consultancy, Salterbaxter Australia, sat down with an expert panel at our Sydney office to discuss this very issue.   Joined by Katie McRobert (MBA, GAICD), Executive Director of the Australian Farm Institute; Cameron Whiteside, Executive Manager – Natural Capital at Westpac; and Alexandra Bunton, Senior Manager – Public Affairs at Bayer, the panel delved into what’s disrupting our food value chain and what to do about it.   Before a room of professionals from across corporate Australia, the panel considered the risks and opportunities for food production locally, how businesses should respond to mandatory and voluntary reporting standards, and looked at the actions organisations working within the food value chain can take to support food security and thrive in the years ahead.

It's our last week of Green Commute Month and the final push to embrace more eco-friendly ways to travel to and from work. Our people have been sharing videos of their waterfront walks, sun-filled cycles and sometimes choppy ferry rides to our offices across the country, and we're closing in on our target.    This week's prize winners include Juhi S., Nick Tsimplis, Tessa Cammell, Minsun Collier, Bethany Mayo and Kerry Krusin for their extra creative videos.   A big thank you to all our people taking part. We've got just under a week left, so please continue sharing your videos and keep up the good work! #GreenCommuteMonth #SustainableTravel

It was a day of ground-breaking media thinking, new ideas and inspiring work at yesterday's #MFAEx Sydney, held at the stunning White Bay Cruise Terminal.   The jam-packed schedule saw two of our media agencies take to the stage to present standout sessions in front of their media peers.   Spark Foundry Australia Strategy Director, Natalie Sareff, and Planning & Connections Partner, Zach Johnston, shared the invaluable lessons they learnt from speaking with some of the kindest people on earth. The pair reflected on how by focusing on self-awareness, self-acceptance and everyday acts of kindness, we can build a kinder and more compassionate industry for all.   Zenith Media Australia Co-National Head of Strategy and Planning, Sarah Heitkamp, then followed with a session delving into the work behind some of the Media Federation of Australia Awards' shortlisted entries.   Sarah explained how by developing a customised data solution for ALDI Stores Australia through the Zenith Imagine Consumer Panel, the agency was able to help differentiate the supermarket among budget concerned shoppers during the highly competitive Christmas period.   The results spoke for themselves, with Zenith taking out the 'Best Data-Led Activation' award at the MFA Awards last night.   Congratulations to all the speakers and the Zenith team on their win! 

Tietie Kaninteang - Temoai is a Junior Media Planner at Spark Foundry NZ and a member of Tahi Katoa, Publicis Groupe's New Zealand employee action group dedicated to Māori and Pasifika people.   Tietie shares that she joined the group because she loves celebrating cultural differences and understanding more about people and where they come from. She also shares what we’ve been up to and how we celebrate events such as Matariki, Samoa Language Week and Māori Language Week.   Thank you for sharing with us Tietie! #ProudToBePublicis

Throughout September, we're all trying to find more eco-friendly ways to commute to work for Green Commute Month. We're now at the halfway point and have achieved some standout results. We've exceeded our halfway target in reducing our CO2 emissions, with our people racking up an incredible 2670km of more sustainable commutes.   Some of last week's prize winners included Sebastian Klett for his 12km nature run to work and Nao Shimokawa for her eight green commutes. Keep up the good work!   Here's Sarah O'Brien, Committee lead for Écologique and Client Partner at Digitas Australia, to share the fantastic news and let us know some of the great prizes still on offer for our people taking part.   #GreenCommuteMonth #SustainableTravel

Our Chief Talent Officer Pauly Grant sat down with Mel Kettle for the This Connected Life podcast to discuss how Publicis Groupe aims to foster an inclusive and enabling culture through building connection to people, place and values. Pauly shares how policies such as our Menopause Leave and Wellbeing Leave aim to reflect the diverse experiences of our people, creating a supportive workplace for all. "At Publicis, we always look forward as well as looking in our present to ask, 'What are those bigger things coming our way?' That we can pave the way for our people, our industry and organisations as a whole." - Pauly Grant

Congratulations to all our agencies shortlisted in this year's B&T Awards. We're proud to see them recognised amongst some of the best work across Australia and New Zealand.   ▪ Publicis Groupe's “End The Trend”, Cancer Council Australia & Australian Government (Best Integrated Ad Campaign and Best Media Campaign) ▪ Publicis Groupe's “The Codral Cold & Flu Forecast”, Codral, Kenvue (Data-Driven Marketing) ▪ Leo Burnett Australia's “The Wedding That Fans Built” for Diageo (Best use of Social Media) ▪ Leo Burnett Australia's “In Her Boots” for Diageo (Best use of Sponsorship) ▪ Starcom Australia's “From Farm to Table Only Faster: A Fresh Cook Up with IGA” for IGA Supermarkets (Best use of Sponsorship)   We look forward to seeing the winners announced on 8th November. Good luck to all those involved!

This morning, we were joined in our Sydney office by Dr Norman Swan, who shared practical wisdom from his new book 'So You Want to Know What's Good For Your Kids?'   In conversation with Publicis Groupe ANZ CEO Michael Rebelo, Dr Norman spoke about how vital the first ten years are for children's brain development and the need for consistency to create a harmonious home environment. A crucial takeaway was the danger of striving for perfection in parenting and how we should all try to be 'good enough' for our children.   With so many parents across the groupe all balancing work and home lives, the session was invaluable, and we would like to thank Dr Norman and the team at Tonic Media Network for joining us and giving us a glimpse into some of the research from your new book.