Profile Media

WA med-tech company Proteomics International has developed a blood test to accurately predict the onset of chronic kidney disease and future kidney decline in patients with type 2 diabetes and recently confirmed it's been tested in patients with type 1 diabetes for the first time - with promising results. It's an exciting development, and one that has the potential to improve health outcomes for patients with diabetes. The story was recently featured in Medical Forum Magazine, and you can read more here: https://lnkd.in/gT8rHZ55

This month at Profile Media we had the absolute privilege of sharing the story of Fly2 Health Group’s first charity flight. The flight helped eight-year-old Frankie and his dad go from Lake Grace to his specialist appointments in Perth in ninety minutes, replacing what would usually be a multi-day trip! Fly2 Health are planning to expand this service over coming years with the ultimate goal of breaking down the healthcare barrier in rural and remote Australia. Read more: https://lnkd.in/gGDjUZke

"Preparing for a low-carbon future is no longer a trend and it’s no longer about compliance; it’s a business imperative." - C-Wise CEO Greg Watts recently highlighted the importance of small businesses starting to prepare for decarbonisation, especially on the back of recent mandatory reporting requirements introduced for big business. You can read more in The West Australian: https://lnkd.in/g_cV867c

To stand out among hundreds of daily media releases, it's crucial to focus on what matters to the media. In this blog, Andrew details four keys that make all the difference in getting their attention. Read more: https://lnkd.in/g3y7FsN7

Where is your favourite place in the world? This week we asked the Profile Media team to share one location that they really love and why. We ended up with a good spread of local gems and worldly cities. How many have you been to? Sue Papadoulis Andrew Williams Lisa Barnes Joe Ormsby Alyshia Gates Emma Martin #travel #favouriteplaces #tokyo #barcelona #broadway #karijini #bibulbulmuntrack

Have you noticed how big the moon is this week? Even if you haven't seen it, you may have felt its effects. Intuitive astrologer Rose Smith has been featured in a host of media outlets this week - offering insights into our emotions and how we can navigate their ups and downs. You can read more here: https://lnkd.in/g_fNdnsm #supermoon #astrologyinsights #lunareffects #emotionalawareness

The Profile Media team has a nose for news, and when the news broke late on Tuesday of planned strike action for Fremantle Port this weekend, we knew the team at EES Shipping would be able to offer valuable insight into what that would mean for shipping and freight movements locally. Managing Director Brian Hack and Operations Manager Amanda Bradfield had a busy day yesterday, with their commentary featured across The West Australian, WA Business News, the Australian Financial Review and on air with Julie-anne Sprague on 6PR Afternoons. #fremantleport #logistics #expertopinion #publicity

We were thrilled to help Brightwater Care Group Ltd. CEO Catherine Stoddart lead the conversation around ageing this week, with an opinion piece looking at whether or not people are 'old' at 65 published in The West Australian. The story was then picked up by 6PR Perth, with Cath continuing the discussion on radio and highlighting that while some people may need support in their late 60s, many others are thriving and actively contributing to society. Learn more: https://lnkd.in/gUba-k2N #agedcare #publicitywins #brightwater

It was great to be able to jump in to help Fly2 Health Group launch their first charity flight, flying eight-year-old Frankie from Lake Grace to his specialist appointments in Perth. The ninety minute round trip replaces what would have been hours of driving and an overnight stay, making a significant positive impact to Frankie and his family. The first flight of the Foundation was highlighted by Ch 7, Ch 9, Ch 10, ABC and 6PR. fly2health will be funding more of these flights in the coming months, but are looking for more support to extend this service to other regional and remote communities.

In this month’s Good Newsletter we’re celebrating another strong month of publicity for a number of our clients, including repeat appearances for EES Shipping's Operations Manager Amanda Bradfield in the Australian Financial Review. Follow the link below to read these stories and more. Link: https://lnkd.in/eNteH6iF #thegoodnewsletter #mediawins #publicity #pr