Paper + Spark

Meet Andrea Lobos! With more than 10+ years experience within health advertising and life sciences education, Andy is a legend in the end-to-end implementation of campaigns. She can practically do them in her sleep! No wonder she's an early riser 😴 Click here https://lnkd.in/gCBJZcQz to learn more about Andy and the rest of the Sparks. #AgencyLife #DigitalMarketingAgency #LifeSciencesMarketing #PharmaceuticalAgency #HealthCareMarketing

Check-out these BTS snippets from a recent client shoot led by Becky Amon and Emily Hausman! This shoot was for a disease-awareness campaign. We oversaw the end-to-end implementation of the project, including: scoping talent and shoot location, directing, videography and editing. We're excited to see the final product, thanks to the participants and our videographer, Dominic Flanagan for all your help! If you would like help organising a shoot for your own business, email [email protected] and we can arrange a call. #BTS #VideoShoot #ClientShoot #CreativeTeam #Marketing

Our client Herbalife sells more than 4.8 million weight loss shakes around the world every day. But the meal replacement category is oversaturated, so Herbalife asked Paper + Spark for our help. We achieved significant cut through with Australian consumers and generated 55,000 new consumer leads. If you'd like to know how the Sparks can help your business, email [email protected] for a consult. Link to the full case study in the comments below ↓ #CaseStudy #DigitalMarketing #MarketingInsights #BrandSuccess #MarketingCaseStudy #CampaignSuccess #CampaignStrategy

The Sparks are stoked to be finalists in three categories for the 2024 PRIME Awards, focused on excellence within the life sciences industry! It’s an honour receiving industry recognition for the commitment and hard work that we and our partners put into healthcare campaigns. We're up for: 🎉 Best Use of Data or Insights Do your thing - Because Life Awaits!: MSD re.think skin: iNova Pharmaceuticals 🎉 Marketing Innovation Award re.think skin: iNova Pharmaceuticals 🎉 Marketing Campaign of the Year re.think skin: iNova Pharmaceuticals We are ready to celebrate with our team, clients Khurshida (Kush) Ajam, Jane Fryer and peers regardless of the outcome at the awards night on 7th November in Sydney. #WeArePaperAndSpark #AgencyLife #DigitalAgency #HealthTech #AwardWinningAgency #LifeSciences

Do you regularly check in with your colleagues' wellbeing? It can be easy to get stuck in the work bubble and push aside uncomfortable feelings, but taking a little time regularly to check in can be really helpful. We do our best to take a few minutes each week to share our 'Spark Ratings' with each other, as a simple way to share how we're feeling and if we might need a little extra support. This week, Emily Hausman mentioned she was a 7/10 as she has uni commitments and was finding it challenging to balance with work. Joseph Ting was a 9/10 as his birthday is coming up soon! Life can be challenging at times and support doesn't just have to come from friends and family ❤️ Don't forget to check-in on your work family, not just today but often! #RUOKDay2024 #RUOKDay #WellbeingAtWork #MentalHealthMatters #AgencyLife

Now here's a date in the calendar we won't miss - the Australian Marketing Institute Awards Gala on Thursday 17 October at ZINC in Melbourne. And while we're thrilled to be finalists in 6 Categories, we're most looking forward to an amazing evening of connection, 🎉 and good fun 🤩 while supporting marketing excellence in general... and if we're lucky we may snag an 🥇 or two. Come along and join in us! 🙌🏻 Darren Woodhouse Pearl-Li Chong Paul Everson GAICD Becky Amon Suma Wiggins Zeina Khodr #marketingexcellence

"Did you get my press release?" I recall saying on repeat to journalists in my first job as a fresh out of college kid in a London PR agency, having actually printed it out, placed it in an envelope and taken it to the post office. I even once had to count the number of baked beans in a tin! recalls Henry Biggs, our global head of content. Public Relations has increased in sophistication as digital and social media channels have proliferated, bridging the gap between advertising and direct consumer engagement. However, its core function remains unchanged - manage and enhance public perception. Paper + Spark's strategic PR and Digital PR capability is built on data-driven insights that identify the best mix of traditional, digital media, SEO, backlinks from high DA new sites, social platforms and experiential to reach audiences effectively. We view the blurring of PR and marketing as a strategic approach that helps clients amplify messages across broader marketing and business functions. Learn more here https://lnkd.in/gVZGav4R If you’d like to get in touch to find out how we can help you rethink your whole strategic marketing and PR approach drop us a line at [email protected]. Read the full blog post on our website below in the comments ↓ #PublicRelations #digitalPR #MarComms #Marketing #DigitalTransformation #DigitalCommunications

Did you know that the average doctor in a U.S. emergency department clicks 4,000 times per day within electronic health record systems, often jumping between five screens? Pharmaceutical companies can help fight click fatigue with more focused and personalised digital communication that integrates with in-person comms for a seamless user experience. Our recent interactive conversation, in partnership with RoseRx, saw doctors Dr Chase Feiger, M.D. , Dr Joseph Santos and Dr Marcel Knesl share valuable and actionable insights for any life science or pharmaceutical company that wants to improve engagement with healthcare professionals. The key takeaways were: - Doctors are increasingly connecting 'peer-to-peer' on Whatsapp without marketing interaction - GPs prefer in-platform engagement via short-form videos to avoid adding to their click fatigue. Ideal content requires less clicking, less thinking, and less scrolling.  - To engage GPs, send concise, tailored updates on relevant topics such as research breakthroughs in their practicing field. If you would like help in engaging GPs more meaningfully, email [email protected] and we can arrange a call or workshop. #Healthcare #Pharma #DigitalMarketing #HealthcareConsumerisation #Webinar #SydneyEvent #Healthtech

The Sparks ⚡ are on a high, celebrating 🎉 our nomination as finalists in six categories for the 2024 Australian Marketing Institute Marketing Excellence Awards! It’s always gratifying and an honour receiving industry recognition for the hard work that goes into supporting each and every one of our clients. We're also pretty stoked to make the cut for Agency of the Year (mid-size) and have our own Paul Everson GAICD be a finalist for Certified Practicing Marketer of the Year! 📍 Content Marketing – re.think.skin (iNova Pharmaceuticals) 📍Experiential Marketing – Endeavour Energy (NSW) (NSW) Innovation Events 📍Product or Service Launch or Relaunch – Do your thing (MSD) 📍Data & Insight-Driven Marketing – Break the Crave (iNova Pharmaceuticals) 📍Certified Practising Marketer of the Year – Paul Everson GAICD 📍Mid-size Agency of the Year – Paper + Spark We have the champers 🍾 on ice and collective 🤞 fingers and toes crossed for the 📢 announcement of winners at the Gala Awards 🥇 night on 17 October in Melbourne. We’ll be there 🎉 celebrating with our peers regardless of the outcome. #DigitalMarketing #MarketingAgency #AustralianMarketing #WeArePaperandSpark Zeina Khodr Paul Everson GAICD James Hudson Cherie Field Andrea Lobos Suma Wiggins Henry Biggs Tanya West Jennifer Wilson Joe Van Trump Ben Baltins Becky Amon Winnie Yong Margot Alais Joseph Ting Emily Hausman Stuart Murphy Clifford Fram

The latest figures from the Australian Bureau of Statistics National Health Survey show that almost two-thirds (65.8%) of adults in this country are overweight or obese. Recent media and social media hype around obesity has led to many debates around the 'right' way to manage weight; with everyone from armchair pundits to fitness influencers weighing in on the topic. So, we are long overdue on an expert-led conversation about weight loss in the media to raise awareness, start important conversations and help people find advice from healthcare professionals - not the social media comments sections! To cut through the sea of misinformation online, our PR team (lead by our fabulous Tanya West and Jennifer Wilson on behalf of a pharmaceutical client, worked with Dr. Georgia Rigas, leading expert in obesity and bariatric medicine, for a segment on Nine #WeekendToday reaching over 760,000 viewers. Dr. Georgia Rigas emphasised that weight loss isn't a one-size-fits all solution. It's about understanding individual eating behaviours, how each person's body functions and the four broad eating behaviours of obesity – hungry brain, emotional hunger, hungry gut, and slow burn. If you're looking to amplify a disease awareness or healthcare message, get in touch to: [email protected] Our team of Healthcare Comms specialists across PR and digital can discuss your options and advise the best strategy.  #TheTodayShow #9Today #WeArePaperAndSpark #healthcare #communications #WeightManagement #ObesityAwareness #hybridPRAgency #PRCampaign