Loyalty Central | Australia

ASX listed loyalty provider Gratifii Limited has made two acquisitions. It's acquired loyalty and rewards platform provider Club Connect for Au$8 million which adds cross-sell opportunities to their 80 enterprise clients and access to all Australian Motoring Associations members (approximately 9 million). Club Connect had Au$49 million of revenue and underlying Ebitda of Au$1.6 m in 2024. Gratifii's also acquired New Zealand based Rapport for NZ$0.5 million (Au$0.46 million) which adds ~Au $4 million of revenue (and positive profit) together with two enterprise clients. The combined group now has annual revenue of Au$ 84 million. --- 🔹Loyalty Central | Australia is a unit of Ellipsis & Company; the loyalty experts. 🔹Sign up here for Loyalty Central's monthly loyalty market update, a "just the facts" summary of all the news (including this piece) https://lnkd.in/gmQUU6KF

ANZ has launched ANZ Circle for ANZ Plus Visa Debit and ANZ Visa Credit or Debit cardholders. ANZ Circle includes pre-sale access for events, discounted movies at HOYTS Group and VIP experiences at venues including The Fortitude Music Hall, Palais Theatre and The Triffid. --- 🔹Loyalty Central | New Zealand is a unit of Ellipsis & Company; the loyalty experts. 🔹Sign up here for Loyalty Central's monthly loyalty market update, a "just the facts" summary of all the news (including this piece) https://lnkd.in/gmQUU6KF

Mighty Ape's Primate paid subscription loyalty program grew by 35% to 23,000 members in the last year. --- 🔹Loyalty Central | New Zealand is a unit of Ellipsis & Company; the loyalty experts. 🔹Sign up here for Loyalty Central's monthly loyalty market update, a "just the facts" summary of all the news (including this piece) https://lnkd.in/gmQUU6KF

Woolworths Group's Everyday Rewards loyalty program now has 9.8 million active members (used their card in the last 12 months) in Australia and added 770,000 new members in the last year. There's been a 9% increase in members accessing personalised boost offers and 137% increase in in paid membership to the Everyday Extras subscription (previously reported as 230,000 subscribers). The average Everyday Extra savings is $28 per months. Scan rates (% of transactions at Woolworths Supermarkets) are over 70% and tag rates (% of sales in Woolworths Supermarkets) ~60%. Their retail media network (Cartology - Part of the Woolworths Group) has experienced a revenue CAGR of 34% over the last 4 years. Cartology contributed to the Digital & Media, Rewards & Services, and HomeRun segments, which together had a combined EBIT of $161 million this year (73.3% increase YOY). --- 🔹Loyalty Central | Australia is a unit of Ellipsis & Company; the loyalty experts. 🔹Sign up here for Loyalty Central's monthly loyalty market update, a "just the facts" summary of all the news (including this piece) https://lnkd.in/gmQUU6KF

Woolworths Group scan rates at group company BIG W increased to 58% in the fourth quarter due to a growth in active members. --- 🔹Loyalty Central | Australia is a unit of Ellipsis & Company; the loyalty experts. 🔹Sign up here for Loyalty Central's monthly loyalty market update, a "just the facts" summary of all the news (including this piece) https://lnkd.in/gmQUU6KF

Qantas profit (down 28.3% to $1.25 billion) was driven partially by a deliberate reduction in margin on international travel as well as investment in its loyalty program. --- 🔹Loyalty Central | Australia is a unit of Ellipsis & Company; the loyalty experts. 🔹Sign up here for Loyalty Central's monthly loyalty market update, a "just the facts" summary of all the news (including this piece) https://lnkd.in/gmQUU6KF

Loyalty offers in Dan Murphy's My Dan's loyalty program including “Appy Deals” increase monthly app users by more than double. Personalised offers made through the app – such as prompts, deals on a customer’s frequently purchased item, or offers on a similar product – could lead to a 29% cent increase in sales. --- 🔹Loyalty Central | Australia is a unit of Ellipsis & Company; the loyalty experts. 🔹Sign up here for Loyalty Central's monthly loyalty market update, a "just the facts" summary of all the news (including this piece) https://lnkd.in/gmQUU6KF

Despite Kogan.com lifting the price of its Kogan First loyalty program membership from $99 to $129 annually, the loyalty program added 100,000 members with total membership now at 502,000. --- 🔹Loyalty Central | Australia is a unit of Ellipsis & Company; the loyalty experts. 🔹Sign up here for Loyalty Central's monthly loyalty market update, a "just the facts" summary of all the news (including this piece) https://lnkd.in/gmQUU6KF

Qantas Loyalty's revenue increased 18% to Au$2.6 billion with an operating margin of 20% delivering underlying EBIT of Au$511 million (with a 2030 EBIT target of $1 billion). Points earned rose 15% and points redeemed rose 10%. --- 🔹Loyalty Central | Australia is a unit of Ellipsis & Company; the loyalty experts. 🔹Sign up here for Loyalty Central's monthly loyalty market update, a "just the facts" summary of all the news (including this piece) https://lnkd.in/gmQUU6KF

Dan Murphy's My Dan’s loyalty program has increased its member discounts and personalised offers for its 5.4 million active loyalty program members. Program members spend 80% more per transaction than non-members. Endeavour Group (owner of Dan Murphy's) recently launched the pub+ loyalty program in the hotels side of its business. --- 🔹Loyalty Central | Australia is a unit of Ellipsis & Company; the loyalty experts. 🔹Sign up here for Loyalty Central's monthly loyalty market update, a "just the facts" summary of all the news (including this piece) https://lnkd.in/gmQUU6KF