Journal of Consumer Behaviour

Another research journey came to its end and resulted in a paper published in the Journal of Consumer Behaviour (see the link below 👇 ). In this paper, Michela Mingione, Margherita Materia, Giovanni Mattia and I develop a measure of Metaverse Experience (#MEX) through an extensive multi-method study. The findings suggest that differently from other physical and digital environments, the traditional dimensions of #intellectual, #behavioral, and #relational experience are non-significantly related to #attitude, while #sensory, #interoperability, and #safety foster attitude. So, what do we learn from this research? That the only way form marketers to push people trying and possibly staying in the #metaverse is to offer them a #MEX that stimulates their senses and that does so in a safe and interoperable way. For any question or enquiry feel free to reach one of us out.

The deadline for our special issue: Systematic Literature Review in Consumer Behaviour is TODAY. We look forward to receiving your submission!

🎊 Please join us in congratulating our JCB's Senior Associate Editor, Dr Atefeh Yazdanparast, for receiving the American Marketing Association HigherEd SIG Service Award during the 2024 AMA Summer Academy Conference in Boston, MA. The AMA HigherEd SIG is an international group of marketing academics affiliated with the American Marketing Association. Its principal mission is to encourage, support, develop, and disseminate knowledge for higher education marketing through research and to promote the academic discipline of marketing for higher education to benefit all stakeholders. The group is committed to supporting doctoral students and early career scholars through grants, research opportunities, special sessions, networking events, and webinars. Congratulations, Atefeh, on your well-deserved award! #JCB #ama #awards #academic #congratulations

We are grateful to our Associate Editor Seth Ketron for representing our journal at the American Marketing Association's Meet the Editors session (for non-AMA journals) in Boston. We talked about what our journals are looking for, gave relevant statistics and other information, and answered questions from the audience. Thank you so much, Seth, for being part of this session!  #JCB #AMA #research #academics #conference

[HOT OFF THE PRESS] "Commercial value of panic buying and its marketing implications" has just been published in the Journal of Consumer Behaviour, an A-ranked journal by Wiley 💫 The new normal we live in is prone to disruptive, volatile, uncertain, complex, and ambiguous (DVUCA) events, wherein panic buying has grown into a pervasive global consumer 🤯 In this latest article, Dr. Chamila Perera, Hassan Kalantari, and yours truly compiled multi-source data and investigated the commercial value of panic buying, revealing that DVUCA events like COVID-19 produce a positive and significant effect on revenue, such as those by grocery stores and supermarkets🔍 Indeed, addressing panic buying is important because it can create shortages and heighten public anxiety, and thus, retailers should engage in advanced forecasting techniques to predict demand spikes and recommend adjustments to produce and stock accordingly 💡 P/S: Multiple theories are used to understand panic buying, which readers can learn more through this open access research at https://lnkd.in/g2xfupSB 🙌🏼 Cheers and happy reading 📚 Sunway University Sunway Business School #aclassabove #campuswithaconscience #discoveryourdestiny #livelearnlead #mosthappeningcampus #mosthappeingschool #mosthappeninglecturers #mosthappeningprofessors #mosthappeningstudents #mySunwayfamily #mySunwaystory

As Gen Z enters the marketplace, understanding their unique preferences and needs is becoming essential. 📊 Zoomer's decision-making patterns differ from other generations. What's behind the shift of this cohort in healthcare decision-making? 🤔 Have a read of our HOT OFF THE PRESS article: [OPEN ACCESS] Zoomers and healthcare choices: A study of mental processes of consumer decision-making in the digital age by Durga Vellore Nagarajan, Ph.D. Link to the article: https://lnkd.in/gZnQSNyM #JCB #consumerbehavior #genz #purchasedecision #healthcare #decisionmaking #cognitivedissonance

🥂 Following our first anniversary celebration, we are thrilled to celebrate another milestone with you - our Journal of Consumer Behaviour LinkedIn community has just surpassed 𝟓𝟎𝟎𝟎 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬! 🥂 ❤️ This significant milestone would not have been possible without the incredible support and engagement from all of you - our followers, authors, reviewers, editorial team, and everyone involved. Your contributions have been tremendous in building our amazing community centred on #consumerbehavior research. We look forward to continuing to provide our loving community with the latest consumer behaviour research, insightful discussions and webinars, calls for papers, and so much more! Steve D'Alessandro Jacqueline Eastman Prof. Varsha Jain #JCB #journal #socialmedia #milestone #5000followers

🎊 It's been a year since we joined LinkedIn! 🎊 Connecting with scholars, researchers, and professionals worldwide has been a fantastic journey! Together, we've celebrated achievements, shared academic events, built a vibrant community, and co-created knowledge in the field of consumer research. We are beyond grateful for all the engagement and support from all of you— our followers, authors, reviewers, and editorial team. Your contributions have been tremendous to our growth and success. We are excited to continue sharing more insightful research, conferences and events, and fostering meaningful discussions. Thank you all for being a part of our community! Steve D'Alessandro Jacqueline Eastman Prof. Varsha Jain #JCB #JCBcelebration #journal #research #academic #community

🎊Exciting news! Due to the numerous requests from our authors, the deadline for our Special Issue: 𝐒𝐲𝐬𝐭𝐞𝐦𝐚𝐭𝐢𝐜 𝐋𝐢𝐭𝐞𝐫𝐚𝐭𝐮𝐫𝐞 𝐑𝐞𝐯𝐢𝐞𝐰 𝐢𝐧 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫 has now been extended to the 30𝒕𝒉 𝒐𝒇 𝑨𝒖𝒈𝒖𝒔𝒕, 2024. We are grateful for your interest in this Special Issue, and we look forward to receiving your submissions soon! More info about the SI: https://lnkd.in/ggCEpsej

Open Access - Journal of Consumer Behaviour I had a meaningful time working with Dr. Pradeep Kautish and Pavleen Soni on “Environmental values and sustainability: Mediating role of nature connectedness, and love for nature toward vegan food consumption”. The study aims to ascertain the mediating influence of nature connectedness and love for nature in the association of terminal and instrumental values with stated buying behavior in the vegan food context. Drawing theoretical underpinning from Value-Belief-Norm (VBN) in terms of value dichotomy and the Biophilia Hypothesis for sustainable consumption, the research hypotheses were tested using covariance-driven structural equation modeling. Although the results suggest that improved terminal and instrumental values contribute to stated buying behavior, this effect transpires only through the love for nature. Furthermore, the role of love for nature as a mediating construct in the relationship between the terminal and instrumental values and the corresponding influence on stated buying behavior has been confirmed. Thus, the present study empirically corroborates the rationality of Value-Belief-Norm as well as the Biophilia Hypothesis as its novel theoretical contributions. Marketers of vegan food products should formulate terminal and instrumental value-oriented strategies that reinforce nature connectedness and love for nature, which are anticipated to exert a significant stated buying behavior-enhancing influence. Link https://lnkd.in/gcb8b9X7 We would like to take this opportunity to thank the reviewers and editors for their valuable suggestions and insightful comments. Jacqueline Eastman, Steve D'Alessandro, Prof. Varsha Jain Open access publishing facilitated University of Southern Queensland, as part of the Wiley - University of Southern Queensland agreement via the Council of Australian University Librarians. #vegan #consumerbehaviour