Isentia

What's impacting how news is consumed in ANZ? We're at Social Media 4 Gov alongside our sister company Pulsar, where Ngaire Crawford and Russ Horell delved into the evolving media landscape and what it means for government communications. They explored how rising independent journalism on platforms like TikTok is reshaping information access, creating both challenges and opportunities for public engagement. Topic touch points: 📺 Trust in traditional media influences and the impact on government credibility. 🤳Platform algorithms impact on public access to news. 🎤 The rise and democratising effect of citizen journalists, and resulting opportunities #sm4gov #thestateofjournalism #thefutureofnews

What can we learn about the state of news audiences in ANZ? This week, we’ve been traveling Australia, sharing the stage with different media experts, and talking about the forces reshaping the media landscape both within the region and beyond. Speakers, including Michelle Ainsworth PSM, and Edward O'Daly in Canberra, and Anna Draffin, Shane Allison, and Dr Lisa Portolan in Sydney, shared insights around the changing pattern of news consumption, the rise of independent journalism on platforms like TikTok, and fluctuating levels of trust in traditional media. And of course, how these different trends impact public relations, communications, and the wider media industry in Australia and New Zealand.

Vertical, short-form video on TikTok & beyond is transforming how audiences consume & understand the news. Read this study to discover how this impacts journalism and the news cycle, from the topics which get covered to the media brands riding the wave. 🔗 https://lnkd.in/gpTeREvP

Following the second Queensland leaders debate, crime and public safety continue to dominate coverage, while audiences discuss housing and healthcare. Stay ahead with Isentia’s daily briefings, ensuring you’re always informed on the latest Queensland state election developments. 🔗 https://lnkd.in/gCGnrKFq

Green shoots of recovery for local journalism in ANZ? Outlets like CityHub and Westender are setting a precedent for relevant, actionable journalism; amplifying community voices, and driving public accountability. Learn how hyper-localised outlets have fostered renewed community. 🔗 https://bit.ly/407kL2D

As the news landscape transforms, communications professionals face new challenges and opportunities. Traditional media must live with emerging platforms, citizen journalism, and shifting audience behaviours. Understanding these changes is crucial for anyone navigating today’s media ecosystem. Join our panel of experts, Michelle Ainsworth PSM, Edward O'Daly, and Ngaire Crawford, as they explore the future of journalism and the forces reshaping the news landscape in Australia and New Zealand. 🔗 https://bit.ly/3Npuqtz

What do audiences think about journalism?  For most of the world, it’s a depressing story, but ANZ audiences buck the trend. 🔗 https://lnkd.in/guN6NZvX

A snippet of our Narrative Intelligence event in Singapore last week, filled with interesting people, insightful conversations, and a lot of learning around where PR is headed in the future. 💫 Find out more here: https://bit.ly/3U0XCek

We’re delighted to share that the Isentia Platform has achieved ISO 27001 Compliance - a significant milestone in maintaining the highest level of information security and data privacy for our clients. Read more: 🔗 https://bit.ly/4eR2IBT

Slow energy transition, fossil fuels still in play—how's this shaping media and public narratives? With rising bills and ongoing political battles, the conversation around what powers homes and industries is more charged than ever. Here’s what’s driving the debate: 🔥 Why gas and coal are still at the heart of household energy use 💵 How public frustration over energy bills is clashing with government policies 📺 The media’s portrayal of the battle between sustainability and cost The fight for a sustainable, affordable future is heating up—read the latest 🔗 https://bit.ly/3ZLXuCY