In this latest edition of From The Bureau by B&T, Jonas Jaanimagi, IAB Australia tech lead, discusses IAB Australia’s release of an updated ‘Identifiers Explainer Guide and Matrix of Local ID Solutions’ in response to industry challenges with signal loss and evolving privacy regulations. Read this latest edition of From The Bureau here: https://lnkd.in/gwjX6Das Members can download the "Identifiers Explainer Guide And Matrix: 2024 Edition" here: https://lnkd.in/geg3zGS9
IAB Australia
Advertising Services
Surry Hills, NSW 7,225 followers
IAB supports sustainable & diverse investment in digital advertising across all platforms in Australia.
About us
In the always-evolving and rapidly-changing digital advertising and technology ecosystem, IAB Australia is constantly moving forward and identifying how best the assist our members and the industry at large. The IAB Industry Charter, announced in October 2018, details the organisation’s focus on helping marketers and agencies involved in digital advertising by: - Demonstrating to marketers and agencies the many ways digital advertising can deliver on business objectives. - Ensuring the necessary standards and guidelines are in place to promote a trusted and transparent digital marketplace, reduce the friction within in the digital supply chain and to improve the online advertising experience for consumers, advertisers, and publishers. Beyond the IAB’s continued focus on content and ad measurement, the Charter outlines four additional areas of activity: digital ad effectiveness, data and data privacy; standards and guidelines; and improving the digital value chain. To achieve these goals, IAB Australia produces content in the form of standards and guidelines, best practice handbooks, and research and resources to clarify and improve digital ad effectiveness and strengthen the supply chain. We also invest significant time and resources in the management of a sole and preferred supplier deed for digital audience measurement, delivering a world-class digital measurement solution for the digital advertising industry.
- Website
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http://www.iabaustralia.com.au/
External link for IAB Australia
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Surry Hills, NSW
- Type
- Nonprofit
- Founded
- 2005
- Specialties
- mobile advertising, digital media, audio advertising, market research, digital advertising revenue reports, advertising effectiveness, data, video advertising, regulatory affairs, digital audience measurement, and standards and guidelines
Locations
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Primary
Suite 101
54 Foveaux Street
Surry Hills, NSW 2010, AU
Employees at IAB Australia
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Rhys Williams
Managing Director, Media Sales Specialists at Google Australia & NZ
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Lachlan Brahe
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Jonas Jaanimagi
Tech Lead, IAB Australia
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Gabbi Stubbs
Strategy, Digital Transformation, Data & Identity in Media, Technology & Sport. APAC Head of Product Marketing & Strategy - Data Management & AI at…
Updates
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If you have FOMO about missing out on our MeasureUp 2024 conference in September or are keen to watch some of the content again, then you are in luck as it is now live! We have already locked in our date for 2025 so pop September 10th into your calendar! link to the YouTube playlist is here: https://lnkd.in/gX6aKmh6
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For our October issue, we’re sitting down with Vartika Arora-Patel, Transformation Director at OMD Australia, to discuss the criticality of evolving your tech stack to keep up with privacy and technology requirements. Read the issue here: https://lnkd.in/gEZfaA6B
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Congratulations from the IAB Australia team to Roger Dunn for being honoured as Retail Media Leader of the Year at the Unmade's REMade Retail Media Awards 2024!
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Content and discussions on the day will cover the economics of advertising investment, data governance and privacy, the regulatory landscape, the development of standards and tools for a responsible and effective industry, changes to media and marketing workforces, the impact of AI and more. International keynote speakers include Dr Daniel Knapp and Anthony Katsur with many more speakers being announced in coming weeks. For expressions of interest see the link: https://lnkd.in/gTqPKmhM
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We have now opened up the latest Digital Advertising and Ad Tech Talent Review 2024 for all to download! In the report you will find a slight increase in the job vacancy rate to rate to 4.6% in a slightly reduced advertising employment ecosystem, with companies shifting their focus to candidates with 3-5 years of experience, reflecting a move towards a more junior workforce. Link here: https://lnkd.in/g5udRa4w
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We extend a warm welcome to our new IAB Australia international member, Shirofune! To read an interview with the CEO and founder, Mitsunaga Kikuchi, please click the link below: https://lnkd.in/gbf3PuQ5 IAB Australia looks forward to collaborating with 株式会社Shirofune and supporting Nobuyuki Amimoto and Cameron Owens as they engage with the local market through diverse products and solutions. Shirofune is offering IAB Australia members a unique 2-month free trial , along with a permanent 30% discount. To find out more get in touch by linked here: https://lnkd.in/guNjy4zq
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This member-only document serves as updated guidance from the IAB Australia Data Council, reflecting key standards and best practices in identity solutions in the three years since the last release. Our Intention is to empower buyers, sellers & tech vendors with the confidence to navigate the evolving landscape of different identifiers, while also addressing recent pan-industry developments and latest IAB Tech Lab standards. Link to the document here: https://lnkd.in/geg3zGS9 Special thanks to the data council created this document: Jonas Jaanimagi Gabbi Stubbs David Raitt Claire O' Mahony Danny Tyrrell Christian Williams Damien Quinn Dylan Dharmadasa Lauren Dulhunty Shaun Donnelly Madeline Oldfield Tom Leahey Paul Hewett Richard Knott Natalie Hatch Kate Steven Poorani Adewole Vishal Shah Blake Talarico Taylor Svarc Phillip Hammond Emily Smith Steven Zhu Tom Gilmour David Wise Virgile Edragas Cam S. Emily Smith Greg Kearney Chloe Sanderson Isabella Spragg Balraj Saini Simon Conyard Lorraine Donnelly Rachida Murray Moritz von Sanden
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This ground-breaking research report, based on a neuroscience study by Neuro-Insight, was prepared to provide information and context on the opportunity for advertisers who can be reluctant to invest alongside True Crime podcast content. This research highlights the potential benefits for advertisers looking to invest in the immensely popular true crime genre. Download now and for free: https://lnkd.in/gSpt2Zfm #truecrime #podcast #neuroscience #crime #advertising
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Gai Le Roy and Team Iab Australia will be coming to Brisbane! We'll be discussing topics such as the latest advertising investment trends, sustainability measurement, retail media, e-commerce behaviour changes, reducing ad wastage, the latest in privacy and data governance and much, much more. IAB members, agencies and marketers are invited to attend this session with 2 hours of content followed by networking and a light lunch. Click the link below to buy ticket: https://lnkd.in/g5s-E9iy