Go-To Skincare Pty Ltd

We’re not serious about much. Except skincare, of course.  And! Rewarding our very dedicated team. To round out the financial year, the Go-To team enjoyed massages and manicures, and were gifted soldered jewellery from the incredibly talented jewellers at Alana Maria Jewellery. Three self-care stations were set up inside Go-To HQ to help our staff unwind - the mojitos did a bit here, too - and to say a whopping big thank you for formulating/designing/marketing Australia’s go-to for skincare, daily. Between mouthfuls of brie we got to reflect on our wins, and look forward to all that’s yet to drop this side of Christmas...

To honour and celebrate Aboriginal and Torres Strait Islander people during NAIDOC Week 2024, Go-To HQ made space for a series of much-needed conversation starters in the workplace. To ‘keep the fire burning blak, loud and proud’, our soundtrack for the working week was exclusively made up of Indigenous artists. Yothu Yindi, King Stingray, Kid Laroi, Warumpi Band, and more. The team tuned into a live Q&A from Social Activist and Executive General Manager of Inclusion and Social Policy at Australian Football League, Tanya Hosch. A very candid discussion about enriching modern workplaces with the fabric of Indigenous culture (which prioritises history and connection). NAIDOC Week events and workshops, as well as Indigenous art, film and fiction, were championed across The Go-To Guide and Go-To socials as an authentic extension of the self-education our team are committed to pursuing year-round. And lastly, our senior leadership team arranged a gift for the wider team from House of Darwin; a clothing company who reinvest all profits back into social programs within remote Indigenous communities across the NT. Always was. Always will be.

Sydney CBD received a very un-subtle reminder last week that we, Go-To, know how to glow about town. 50 women wearing Transformazing sheet masks and fluffy white robes marched through Martin Place during lunch time, before hitting Pitt Street mall. In 10 minutes: You can cause a real ruckus. (Proof below.) In 10 minutes: You can get holy-shit-you’re-glowing skin. (Our bestselling sheet mask said so.) If you ever see Go-To in the wild, don’t be shy. We’ve almost always got our pockets stuffed with seriously good skincare to bribe pedestrians. That is: YOU.

Our vitamin A family just doubled in size. Introducing: Very Amazing Retinal. A silky, soothing retinal serum for the whole face. Doing vitamin A the Go-To way means opting for encapsulated retinal over retinol. Why? It’s better, faster, and less irritating on the skin. With this new serum we’ve thrown in niacinamide, peptides, and centella to brighten, hydrate, and calm your face. Calling it ‘Very Amazing’? The hubris! Not really, ‘cos it’s clinically proven* to: - reduce the appearance of fine lines by up to 40%  - reduce the appearance of wrinkles by up to 30%  - reduce pigmentation by up to 70%  - reduce skin redness by up to 70%  - smooth the skin by up to 55% When people say it’s time to 'get serious' about skincare. This is the serum they're talking about. Very Amazing Retinal is available at gotoskincare.com, and via our mates at MECCA. A+ skin starts here. *Based on a 12 week clinical trial of 33 participants.

We know we’re pretty darn good at formulating skincare. But Mecca just confirmed as much. Go-To has been nominated in four categories for the 2024 Mecca Beauty Elections: The Cleanser That Cleans Up: Properly Clean The Best For Beginners: Very Useful Face Cream The One For The Sun: Nifty Fifty Hall of Fame: Face Hero (Face Hero looking at Hall of Fame status, again.) We’re stupidly proud and will be bragging about this til further notice.  Cast your votes right here: https://lnkd.in/gitqVsFi

Our founder, Zoë Foster Blake, graced the cover of AFR Magazine last week. An ode to “businessing pretty hard” at Go-To HQ these last few years. Taking the time to reflect on a decade of peach (!), and nod to some pretty big goals in the near future, can all be found in Lauren Sams's storytelling below. 

GO-TO TURNS 10. We’re going to be celebrating a lot this year because we're proud, and grateful, and you’ve got to commemorate the big moments. Like a decade of peach. For 10 days in March we showered our customers with gifts, prizes, and fortune cookies. One lucky flamingo nabbed $10,000. 10 more took home $1,000. We’re nothing without our customers, and everything because of them. So to anyone who joined our walk down memory lane, and got in on the giveaways across Instagram, TikTok, and gotoskincare.com, we wanna scream: thank you. It’s such a privilege to look after your face. It’s been 10 brilliant years. Here’s to another several hundred.

Yes really! Go-To is currently on the hunt for midweight Freelance Designers to support our incredibly clever Design Team over the coming months on some BIG projects. Work will be temporary, based at Go-To HQ in Sydney (sorry, Colorado), and equipped with endless snacks. Email your interest, including your CV and portfolio to [email protected]. (No agencies, please.) (And no, not you Elon.) 

After 10 years of people asking... we launched our first ever eye product! And one that means business. Because for Go-To to finally make an eye product, it had to be indisputably effective. Meet De-Crease! A clinically proven eye serum formulated to deliver visible results. Powered by encapsulated retinal (a strong form of vitamin a) and peptides, De-Crease is clinically proven to reduce the appearance of crow’s feet and visibly firm, smooth, and lift the whole eye area. Not being the kind of dingdongs to tell you how great something is without proof, we did a 12-week independent clinical trial in which De-Crease was proven to: 👀 reduce the appearance of crow’s feet wrinkles by up to 50%, 👀 increase firmness in the eye area by up to 55%, 👀 increase smoothness in the eye area by up to 60% With consistent nighttime application, 100% of the women involved in the trial confirmed they saw visible improvement in the appearance of skin around the eyes. Despite all of its hotshot credentials, our lab wizards formulated De-Crease so that it is equal parts gentle and effective. Like a teeny little iron for the fine lines that form around your eyes, it's the perfect gateway for first time retinal users, and impressive enough for certified skintellectuals. Discover De-Crease here > https://lnkd.in/gBS2AM7D