Enigma

This week, Renaud Frisé, our Director of Digital, Data & Technology, shared insights at the Convenience and Impulse Retailing Symposium on engaging Gen Z customers with AI. Ren covered everything from Gen Z’s preferences and shopping habits to a practical framework for integrating AI in marketing, operations, and in-store experiences.   Thank you to the organisers, Safa de Valois, Rosie de Valois, and Sammi Jaeger, and all the incredible speakers including Bradley Shaw, Daniel Nassif and Skye Jackson who made this event impactful. Interested in how AI can elevate your customer engagement? Reach out to us for a chat. https://lnkd.in/g-kT4hJy

Congratulations to Jesse McColl (House), Group Director, Media, on being selected for the IMAA’s Female Leaders of Tomorrow program!   Over the past nine years, Jesse has played an instrumental role in the growth and success of both our clients and our people. We are immensely proud of Jesse’s accomplishments and excited for her to be part of this outstanding IMAA initiative.   IMAA - Independent Media Agencies Australia, Wendy Gower, Sam Buchanan - MAICD, JP, Bec Coulson, Amy Dascanio, Justin Ladmore, Lisa Sutton Gardner   https://lnkd.in/gkPwBUUV

Enigma Media’s executive director, Sally Lawrence, spoke to AdNews Australia after attending the Nine Upfronts yesterday. Sally said there were three main agenda points that Nine wanted to hammer home: TV is not in decline (Nine had growth in all aspects of TV last year), they can reach a young audience, namely Millennials and Gen X, and that they drive business results.

Our Young Gun Tom McLoughlin is making waves in the data and technology space as shown in the recent AdNews Australia article.   With over three years at Enigma, Tom’s journey began as a digital coordinator and has since evolved into a dynamic role that blends digital, data, and performance. From booking billboards to diving deep into paid search and user behaviour, Tom’s versatility and passion have driven his growth.   He credits Enigma leaders like Antonio Panuccio for shaping his career and helping him find his niche in data science and digital marketing. Always pushing boundaries, Tom is excited about the future of Enigma’s newly minted Digital, Data, and Technology department.

Our Media General Manager, Amy Dascanio, shared insights in a recent AdNews Australia article, commenting on how major events like the Olympics drive revenue for media owners by allowing brands to connect during key cultural moments. She emphasised that shifting consumer behaviour is pushing brands to be more strategic with ad spend, especially in a tight budget environment. Amy also highlighted the success we have seen with digital out-of-home (DOOH) through a cross-channel approach that integrates with clients' digital ecosystems.   Check out the full article for more! #MediaTrends #DOOH #Advertising

We thought it was pretty ordinary that King Charles decided to skip the Sunshine State on his royal tour. So, along with our new friends at SportsPick, part of Entain Australia & New Zealand / Entain Venues, we’re encouraging Queenslanders to take advantage of their ability to substitute a public holiday and swap this Monday’s King’s Birthday public holiday on October 7th for a more fitting tribute: Wally Lewis’s birthday in December. Come on QLD, get involved at therealking.com.au

We are incredibly proud to announce that two of our teams came away as winners at Pitch-chella last night. One team won the Best Media Mix, and the second team won the Gold prize overall. We could not be more thrilled!   A HUGE congratulations to our teams for all of their hard work and a big thank you to the IMAA - Independent Media Agencies Australia, the sponsors and the panel of judges. Poppy Rhodes Tom McLoughlin Noah Smith Tracy-Lea Meyer Grace Haddow Joshua Richardson Sarah O'Toole Amelia Sultana Sophie Rivers (Klecha) Courtney Birch Maddy E. Olivia Sullivan   Sam Buchanan - MAICD, JP, Bec Coulson, Tiarne Owen, Niki Gavranic, Stephen Wright, Jenny Parkes, Manelle Merhi, Jen Davidson, Adam Hickey Greg Graham.

Our Head of Data and Technology, Antonio Panuccio, shared his perspective in a recent AdNews Australia article on the delayed Privacy Act reforms, which may not pass until 2025, following an already lengthy process.   Antonio expressed disappointment with the delay and acknowledged that the current Privacy Act is outdated and insufficient in addressing today’s digital landscape. He highlighted that reforms should tackle issues beyond advertising, with parliament action required to ensure this is a ‘real’ issue in boardrooms rather than just a speculative one.    Check out the full article. 

Calling all friends and family of Enigma, Cogan’s Heroes.   For many years, Glenn Cogan was an inaugural member of our Enigma family and went on to be the Co-Founder of Toybox Films with Aaron Haberfield. Right now, he needs all of our support as he battles Motor Neuron Disease. Join us on Friday, September 20th at NEX to rally for Glenn and raise funds for this crucial cause. There are some incredible auction items lined up, with funds going to MND research led by Professor Dominic Rowe’s team at Macquarie University. Help us to make a difference—ticket sales end Tuesday, September 10th. See link below for tickets. https://bit.ly/4cWhMwq

Last night Sally Lawrence, Executive Director, Media and Amy Dascanio, GM, Media attended the Ooh! 2025 upfront event. It was a great way to kick off to upfronts season. We love outdoor and one statement that resonated with us from the night was around outdoor being so effective because it is the only channel where it doesn’t interrupt the content; it is the content!    Check out the link below for Sally's comments to AdNews Australia on the event and what’s to come from Ooh! in 2025. https://bit.ly/47dMEHC Sally Lawrence, Amy Dascanio, Chris Roots, Cassandra Agnew, ooh Media