Donor Republic

🎉 That's a wrap on another incredible year at BIG4 2024! 🎉 What an inspiring few days absorbing the insights BIG4 has to offer and connecting with our amazing partner charities. It’s heartwarming to witness our sector’s generosity in action — sharing knowledge, embracing lessons from setbacks, and supporting each other’s success. Huge kudos to Stuart Ghent for delivering an engaging session on 'Breathing New (Creative) Life into Your Gifts in Wills Program.' 👏 Alexandra Dobbing, EMFIA shared her other conference highlights: * Geoff Day & Kate Bowditch's opening session 'Why is Structured Giving Good for Fundraising? (And How to Talk to Your Donors About It)' 💡 * Alesha Hope's cracking presentation: 'The Simplicity of Capital Campaigns: How to Raise $15 Million in 18 Months' 💸 * And Shannon Haggerty's excellent sessions - 'How the Perkins is Harnessing LinkedIn for Strategic Relationship Building and Major Gifts' 🔗 A massive thanks to the F&P (Fundraising & Philanthropy) team for your hard work in making this conference such a success! 👏✨ Andrew Sabatino Brent Frewen

👏 Huge congratulations to Heart Research Australia on another successful premium direct mail acquisition campaign! ❤️   📈 Key results:  ✨ 1,990 new donors  💰 $93,725 income raised  💌 $47 average gift  📈 8% average response rate   What’s the secret of their success?   Miriam Morgan and the team at Heart Research Australia are committed to building their mass program through sustainable acquisition to ensure they can continue their work to reduce the devastating impact heart disease has on families and the community.    Having developed a strong-performing banker pack, they have mapped out an annual mailing strategy with a high-value premium – which is currently a tote bag.   Their data mix includes a mix of cold, swaps, and co-op data (assisted by our good friends at Tedirex).   As with all DR acquisition mailings, each mailing includes a test to ensure learning opportunities are not wasted. Their most recent mailing test was at the addition of a low-cost freemium to see if the response rate could be lifted.   Want to know how the test went?   Join us for our next free Donor Republic webinar: ‘Demystifying Direct Mail Acquisition – The Ultimate Q&A on Direct Mail Acquisition Success’.   🗓 Tuesday, 12 November ⏰ 12 pm AEDT Register now: https://lnkd.in/gg3ynEXw   #HeartResearchAustralia #DirectMail #FundraisingSuccess #DonorRepublic #Webinar 

🚨 Tomorrow’s the Day! Don’t Miss Our Free Webinar on Elevating Your Event Supporter Journeys 🚨 Whether your goal is to improve retention, boost engagement, or drive conversions, this free webinar will provide actionable strategies for elevating your event fundraising. Join DR event specialists Zebedee Stone, Danielle Cameron, and Louisa Frigo for expert guidance on enhancing supporter journeys and maximising the impact of your events. 📅 Tuesday, 29 October 🕛 12:00 PM AEDT 📍 Online Why Attend? ➡️ Gain proven supporter journey strategies to create exceptional event experiences. ➡️ Learn how to personalise touchpoints and communications for deeper engagement. ➡️ Discover trends to optimise conversions and increase participation. ➡️ Hear real-world success stories of journeys that boosted retention and supporter lifetime value. Whether you’re managing small or large-scale events, this workshop will provide the insights and tools to take your supporter experience from good to great! Register now: https://lnkd.in/gbnCDvBt

🔎🎄 🔎 🎄 Thinking about including Search in your Christmas campaigns? You should be! Ashleigh Yardy, our Digital Fundraising Director, highlights why Search is a must: it drives high-value traffic to your donation pages at a crucial time of year. With CPAs up to 3x lower than other channels, it's a cost-effective way to reach your audience when it matters most. Here are Ashleigh’s top 5 tips for a successful SEM campaign this Christmas: 1️⃣ Keyword strategy: Identify keywords that reflect high intent users, eg 'Christmas charity donations' and brand-specific terms. (e.g., "Christmas charity donations" or "donate to help children at Christmas"). 2️⃣ Ad relevance: Ensure your ads are highly relevant to the search terms and resonate with your audience. Align your ad copy with the keywords to increase Quality Score and reduce costs. 3️⃣ Optimise your appeal pages: Direct users to landing pages that match the intent of their search. Copy should be compelling and should clearly highlight Christmas and why the audience should give right now. Ensure fast load times and mobile responsiveness to avoid losing potential donors. 4️⃣ Use Ad Extensions to improve your ads: Use ad extensions like sitelinks, callouts, and structured snippets to provide more information, increase visibility, and increase traffic. 5️⃣ Track and Optimise: Monitor and optimise performance through the campaign (CTR, conversion rates, CPA) to identify high-performing keywords and ads, as well as excluding irrelevant traffic by using negative terms.

🌟✨ Ready to reimagine your Gifts in Wills program creative? 🌟✨ Next week at the F&P (Fundraising & Philanthropy) BIG4 Conference in Melbourne, don’t miss the chance to join our Executive Creative Director, Stuart Ghent, as he takes you on an inspiring journey with 'Breathing New (Creative) Life into Your Gifts in Wills Program!' This session will arm you with: ✨ The psychology behind Gifts in Wills ✨ How Gifts in Wills differ from other types of fundraising ✨ Building a powerful proposition ✨ Bringing your proposition to life in impactful communications If you want to create a stronger GIW proposition, this is the session for you! Haven't registered for BIG4 yet? Check out the full program and secure your spot here: https://lnkd.in/gyuD_EtR 🎟️ Already got your ticket? Be sure to mark this session as a must-attend! #FundraisingConference #GiftsInWills #DonorRepublic #FundraisingInnovation #Big4

💻 WEBINAR RECORDING & SLIDES NOW AVAILABLE 💻 Missed last week’s webinar, "Integrating Major Gifts and Gifts in Wills into Your Individual Giving Program"? Don’t worry – the recording and presentation slides are now available! 👉 Access the recording and slides here: https://lnkd.in/gGTfBu-Q This free webinar will equip you with practical tools to integrate Major Donors (MD) and Gifts in Wills (GIW) initiatives into your Individual Giving (IG) program. What Marcus covers: ➡️ Identifying and nurturing MD and GIW prospects through your existing IG activities. ➡️ Strategies for integrating MD and GIW fundraising into your cash and digital programs. ➡️ Actionable insights to optimise and enhance your current fundraising approach. 🎯 Did you know: ⁃ 4 out of 5 known GIW pledges come from a cash appeal program? ⁃ Benchmarks show 55% of Major Donors are sourced from digital and direct mail cash-giving programs? This session is perfect whether you're looking to strengthen your MD and GIW strategies or just starting to integrate them within your IG portfolio. 👥 Join Marcus Blease as he shares actionable tactics and real-world examples to help you boost your MD and GIW pipeline today. 👉 Watch the webinar and download the slides now! https://lnkd.in/gGTfBu-Q

We're thrilled to welcome Tessa Irwin CFRE EMFIA as Donor Republic's new Group Account Director – Philanthropy & Partnerships!   Tessa joins us with deep expertise in Major Gifts, Capital and Capacity Campaigns, and building transformational partnerships.    With over ten years of experience in the sector, Tessa most recently contributed to building partnerships worth more than $43 million for the Powerhouse Parramatta campaign.   In her new role at DR, she will be working closely with our clients to develop and implement Philanthropy & Partnerships strategies that drive results across key areas such as: ➾ Strategy & Consultancy ➾ Major Gifts ➾ Capital & Capacity Campaigns ➾ Feasibility Studies ➾ Cases For Support ➾ Corporate Partnerships ➾ Prospectus Documents    Her strategic vision and passion for personalised relationship fundraising will ensure that our clients receive top-tier support to achieve their fundraising goals.    Whether it's through campaign readiness, building donor pipelines, or delivering transformational partnerships, Tessa's insight will be a game-changer for organisations looking to take their philanthropic programs to the next level.   We're dedicated to supporting our partners in these areas. Tessa's leadership will help us continue to refine and expand our ability to offer thoughtful, strategic solutions. We look forward to seeing how her expertise will further strengthen our work and benefit the sector.   We're excited to have you on board, Tessa! Welcome to the team.

  🚴♀️ 🎉 Congrats to everyone who took part in the MACA Cancer 200 Ride for the Perkins this weekend. 🎉 🚴♀️   Over 2,000 riders including DR’s very own Group Account Director Zebedee Stone (pictured below) rode an impressive 200kms.   🥳 The MACA Cancer 200 has already raised an amazing $10,267,219 as at 3.00pm AEDT today setting a new event record and seeing it rise up even nearer the top of Australia’s top ten fundraising events. Woo hoo 🎉.   🛌 Now get some sleep Paige Gibbs FFIA, Tom Lang, Melanie Griffiths, April Goss, Toby Hodgson and Matthew Caplin.   There is a big DR team to make it possible – you know who you are…. you legends! Shout outs to you when the final tally comes in. 

👟💰 Congratulations Raise Foundation and Stride for Life 💙💪 We could not be more thrilled for the incredible team at Raise - Claire Kingston, Adelaide Thompson & Emily Jackson who have increased fundraising by 43% year-on-year result for the 2024 Stride for Life Facebook challenge. In partnership with Raise the DR team (shout out to Georgia Porter, Michael Wilson, Conor Nolan, Carrie Fletcher, Jessica Lucks, Lauren Da Silva, Lachlan Kanoniuk, Chris King) developed a Facebook challenge campaign strategy and roll out that included: ➡ Creative conceptual and asset development ➡ A multichannel campaign retention, acquisition and fundraising strategies across EDM, SMS and Facebook Messenger ➡ 7 journeys including Leads, Behavioural, Engagement, Retention and Post-Event comms ➡ Facebook Group content strategy ➡ Comprehensive fundraising engagement, incentives and pressure points That resulted in: ➡ Over 2.5K FB group members ➡ With a cost per lead of only $5.83 ➡ 43% increase in income Go #TeamStrideForLife!

🚨 REMINDER: FREE Lunchtime Webinar – Next Tuesday! 🚨 🕛 Tuesday, 15 October, 12 pm AEDT 💡 Unlock Major Donor and Gifts in Wills Potential in Your Individual Giving Program! Did you know: 🔹 4 out of 5 Gifts in Wills come from cash appeal donors? 🔹 55% of Major Donors are sourced from digital and direct mail cash-giving programs? Your Individual Giving program is more than just a revenue stream—it’s the foundation that nurtures future Major Donors and builds your Gifts in Wills pipeline. Join Marcus Blease for this free webinar, where he’ll share practical strategies and real-world examples to help you seamlessly integrate Major Gifts and Gifts in Wills into your Individual Giving efforts. Whether you’re looking to fine-tune your approach or exploring integration for the first time, this session is packed with actionable insights you can implement right away. 📅 Don’t miss out – register now! 🔗 https://lnkd.in/ghqPb4Cg