Comms Room

I had a great time connecting with so many clever, lovely people at the Comms Room Social Media for Gov Summit this week. 👋 It was a collective sigh of relief to hear we are all facing a lot of the same challenges, and inspiring to see the innovative ways so many teams are overcoming them. 💪 I shared the thinking behind our social media strategy, and broke my presentation out into three key rules: ⭐️ Know thy channels and thy audience ⭐️ Do your research ⭐️ Balance the message. Effective communication is a science and an art. It’s a delicate balance of understanding your audience and their behaviours, and meeting them where they are with the message and objective of your brand. Not to mention incorporating the complexities of algorithms and risk-management. To better explain, see Venn diagram below. 👇 Also see below beautiful pic of Melb Botanic Gardens. 💐☀️ #SM4GOV

I had a blast speaking at the 19th Social Media for Gov Summit yesterday. We covered three key areas to zoom out on to transform into areas of growth: Strategy, Technology, and You. So much incredible knowledge and experiences were shared over two days -- lots to think about and implement. It was also amazing to connect and meet with old and new friends in the world of social media and comms. It was great to see you again Serena Lever, Andy Mullens and Haydyn Jones in person (you're real! 😂). Thanks again Comms Room and Akolade for the honour! #SM4GOV

A haunted house, but it’s every post that went stale waiting in the approval process! It was an honor to join government communicators from across Australia at the 19th Annual Social Media for Gov, where I shared a case study on streamlining content approval to optimize turnaround time. We discussed practical strategies for building trust with your team and leadership, visualizing success, formalizing review processes, and pitching ideas effectively. Thank you, Melbourne, for being an engaging and welcoming audience—and for laughing along with my references to Pesto and Brat! Special thanks to Akolade and Comms Room for the opportunity to bring an international perspective from our local government agency in the Pacific Northwest at King County Department of Natural Resources and Parks. #SM4GOV

Fantastic time at the Social Media for Gov summit this week – so many insights from across the sector, and great generosity from everyone in sharing tools for problem-solving. #SM4GOV Comms Room

Tiffany Sayers and Daniel Buttigieg from Loft Social wrapped up the summit with a deep dive into managing diverse platform features and adapting to trends. Delegates left with actionable strategies for audience engagement, crisis management, and building a strong, resilient social media presence. #SM4GOV Akolade Public Spectrum Jen Rabino Alex Naumovski

Chris Smith and Adam Bax from BIGR Social led a hands-on workshop exploring how to harness AI for impactful social media strategies. Delegates learned how to boost efficiency, engage audiences through AI-driven personalisation, and apply ethical AI practices to maintain trust in digital initiatives. #SM4GOV Akolade Public Spectrum Jen Rabino Alex Naumovski

Jason Kempen from the Australian Digital Health Agency presented strategies for optimising LinkedIn Live and newsletters. By refining targeting and regularly assessing performance metrics, social media efforts can be fine-tuned to increase organic reach. #SM4GOV Akolade Public Spectrum Jen Rabino Alex Naumovski

The team and I were lucky enough to attend the Comms Room ‘19th Social Media for Gov’ summit over the last two days. Shout out to all of the talented speakers! #sm4gov

Kath McKenzie from Northern Beaches Council shared how data analytics can reveal audience behaviours and preferences, enabling teams to refine content, track performance, and achieve greater engagement across platforms. #SM4GOV Akolade Public Spectrum Jen Rabino Alex Naumovski

Hannah Robertson from The Royal Melbourne Hospital showed how real storytelling and employee voices can drive engagement and build brand identity. From sharing case studies to encouraging two-way conversations, genuine stories help audiences relate to your brand on a personal level. #SM4GOV Akolade Public Spectrum Jen Rabino Alex Naumovski