Today we announced the launch of a pilot that will see selected Vintage Cellars and First Choice Liquor Market stores take on the Liquorland brand, converting to Liquorland Cellars and Liquorland Warehouse. Launching in November, all stores in South Australia, including six First Choice Liquor Market and three Vintage Cellars will be rebranded, along with two First Choice Liquor Market stores in Queensland and three Vintage Cellars stores in Victoria. The pilot represents the latest phase of the Liquorland transformation which has seen the conversion of more than 600 stores to the Black & White format. Michael Courtney, Coles Liquor Chief Executive said, “This is an exciting next step for Liquorland which over the last four years has undergone an extensive transformation that has clearly resonated with our customers. We want our other banners to benefit from its strong brand awareness and large store network." We're looking forward to welcoming our customers to the new stores in the relevant states where they will continue to find the drinks they love most at great value prices.
Coles Liquor
Retail
Hawthorn East, Victoria 8,365 followers
Australia’s local drinks specialist
About us
Coles Liquor is a trusted retailer with three iconic trading banners, Liquorland, First Choice Liquor Market and Vintage Cellars. Our purpose is to help adult Australians lead happier and healthier lives by drinking in a responsible and sustainable way. As a drinks specialist, Coles Liquor hosts an extensive range of wines, spirits and beers and we are passionate about providing customers with local and relevant products. Our knowledgeable Team Members serve customers through our network of more than 940 stores and ultra-convenient online sites, delivering on our commitment to provide accessible drink solutions for every occasion. For more information on our brands, visit : www.liquorland.com.au www.firstchoiceliquor.com.au www.vintagecellars.com.au www.colesliquorcorporate.com.au
- Website
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https://colescareers.com.au/
External link for Coles Liquor
- Industry
- Retail
- Company size
- 10,001+ employees
- Headquarters
- Hawthorn East, Victoria
- Type
- Public Company
Locations
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Primary
800 Toorak Rd
Hawthorn East, Victoria 3123, AU
Employees at Coles Liquor
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Cameron Rosel
Marketing Digital & Ecommerce Professional in Retail and Service Industries
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Katrina Rose
Head of CX & Ecommerce @ Coles Liquor | Strategy | Leadership | Driving Customer & Omnichannel Growth | Top 50 People in eComm 2021
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Adrian Alagaratnam
Commercial Finance | Retail | eCommerce | Strategy | Transformation | Supply Chain
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Sasanka Samarasinghe
Ecommerce Specialist
Updates
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#Liquorland is bringing the drinks this Father’s Day! 🎁 To help make dad’s day great, Coles Liquor and Coles Group have teamed up with a fantastic offer. Simply, spend $20 or more on delicious Graze meat products at #Coles and get $5 off Pepperjack wine or Johnnie Walker spirits at #Liquorland when you scan your Flybuys card in-store! 🥩🍷 🥃 Joel Whiteoak, Go to Market Manager – Food & Drink Solutions said, “Father’s Day is the perfect time to celebrate with quality food and drinks. This offer makes it easy to pick up the best Coles Graze meats and his favourite drinks for this year's celebrations.” Head in-store to #Coles and #Liquorland today and take advantage of this offer before Father’s Day. For more details, visit https://lnkd.in/gwNKd_Ds #LifeatColesLiquor #TeamColesLiquor Andrew Elliott | Donna Heywood | Paul Mitsigeorgis | James Kelly | Tim Rice | Joel Whiteoak | Crystal Kimber-Peters | Bianca Joiner
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Introducing the newest store to our Coles Liquor fleet, #Liquorland Traralgon Village 🙌🎉 James Hedt, Renewal Site Manager said, "It's fantastic to bring this new Liquorland store to the residents and visitors of Traralgon. The anticipation for this store has been huge amongst locals and already the initial feedback from our customers has been positive, in particular our huge range of products and the ambience provided by the full height windows." Thank you to our incredible team for making this store a reality. We are eager and ready to serve the Traralgon Village community. 🍻 #LifeatColesLiquor #TeamColesLiquor #Liquorland Steve Hugginson GAICD | James Hedt | Tony Bejjani | Tim Oehm | Mallory Parker | Matthew McKean | Stephanie Dean | Brenton Fitzsimons
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Today, we shared our Coles Group’s 2024 Sustainability Report, showcasing some milestones we've achieved together! 🌏 The Sustainability Report highlights our key actions and partnerships that are driving positive change, from reducing our carbon footprint to supporting our communities, including: 💚 The expansion of solar panels in our stores. At the end of FY24, 100 Coles supermarkets, Coles Liquor stores, and Coles distribution centres had solar panels installed, and generated 21,870 MWh of renewable electricity. 💚 Partnering with DrinkWise to launch a customer education resource promoting responsible drinking. 💚 Supporting and donating to our valued partners, including FightMND, SecondBite & Clean Up Australia Ltd. 💚 Collaborated with Lion to launch a new delivery model, reducing our environmental footprint through smaller trucks and consolidated deliveries. Shae Courtney, National Quality & Sustainability Manager said, "2024 was a strong year for Coles Liquor in Sustainability and we are proud of the achievements in this important area across many parts of our business, particularly that our suppliers have ranked us first for Sustainability in this year’s Advantage Survey!" Thank you to everyone involved in driving these initiatives forward. Together Coles Liquor is making a positive impact and working towards building a sustainable future for all. 🌱 #TeamColesLiquor #LifeatColesLiquor #ASustainableFuture #SustainabilityReport Shae Courtney |Cathy Moloney | Ed Sowerby | Chris Gibson | Sophie Highnam | Cameron Amling | Adrian Alagaratnam | Jon Haggett | Josh Norton | Matthew McKean | Mia Lloyd | Michael Courtney | Simon Atkinson | Steve Hugginson GAICD | Tim O'Meara GAICD | Brooke Donnelly | Matt Swindells
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We are thrilled to share that our Tinnies beers have just won GOLD at the World Drinks Awards World Beer Awards! 🍺✨ The World Beer Awards celebrate the top international beers across a wide range of styles, highlighting the best the industry has to offer. These awards showcase the quality of our products, but also our commitment to delivering exceptional products to our customers. Brylie Dauparas, Senior Marketing Manager said, "We are incredibly proud of the recognition Tinnies has received at the World Beer Awards. We are always excited to celebrate these wins and want to express our gratitude to the entire Coles Liquor team for their combined dedication and passion that have made these exceptional products accessible for our customers.”. Gold Award Winners: 🏆 Tinnies IPA Can 375mL 🏆 Tinnies Pale Ale Can 375mL 🏆 Tinnies Lager Can 375mL 🏆 Tinnies Ultra Low Alcohol Can 375mL Find these award-winning beers now instore or online at select #Liquorland, #FirstChoiceLiquorMarket or #VintageCellars stores! #LifeatColesLiquor | #TeamColesLiquor | #WorldBeerAwards Jay Baird | Grace Knox | Brylie Dauparas | Alexandra Miltiadou | Sophie Adams | Nick McArdle | Eamonn Crellin | James Saliba
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This week, we had the pleasure of hosting some of our fantastic international wine partners 🍇 ✈️ The visit was an incredible opportunity for our Coles Liquor team to connect with the brilliant minds behind some of our most popular brands and have a taste of the incredible products. A huge thank you to our visiting wine experts: 🍷 João Carlos Grave – Winemaker, Casa Santos Lima, Companhia das Vinhas SA (Bons Ventos, LAB, Tiroliro) 🍷 Alex Wilcox – Owner/Director, Beaune & Beyond (Prince Wine Store) 🍷 Gert-Jan van Arkel – Owner/Director, Wine Forces (Tussock Jumper, Weiss, Cinta, Tutela) 🍷 Anthony Rocher – Champagnes and Châteaux Export APAC Account Manager (Champagne Canard-Duchêne, Pey La Tour, Château-l'Abbaye, Clos de Los Siete) James Kelly, Business Category Manager – Wine said, "Our international suppliers play a pivotal role in delivering the unique, high-quality wines that our customers love! It was inspiring to bring together such a passionate group of wine experts, sharing their stories and expertise. This event allowed us to strengthen our partnerships, spark exciting collaborations for the future and educate our teams in store.” It was an afternoon filled with insightful conversations, delicious wine, and great company. We’re excited for the collaborations ahead! 🍷 #LifeatColes #TeamColesLiquor #InternationalWineSuppliers Andrew Harvey | Victoria Soffer | James Kelly | Brylie Dauparas | Cathy Moloney
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We are thrilled to share that last week our exclusive liquor brand Pure Origin Tasmanian Vodka won Gold at the Melbourne Royal® Australian Distilled Spirits Awards! 🥇 🏆 Established in 2015, the #AustralianDistilledSpiritsAwards is the first and largest national awards program recognising excellence in Australian distilled spirits and liquor. This prestigious award is a testament to the hard work, passion, and dedication of our incredible team at Coles Liquor. Grace Knox, Lead Sourcing Manager Beer & Spirits said, "This honour reflects our unwavering commitment to quality and craftmanship. We're proud to offer a premium product that truly resonates with our customers." A huge thank you to the incredible team that made this achievement happen. Here's to continuing to raise the bar even higher! 🥂 Shop now instore or online at select #Liquorland, #FirstChoiceLiquorMarket or #VintageCellars stores https://lnkd.in/gfTkfAWW #LifeatColesLiquor #TeamColesLiquor #PureOrigin #RoyalMelbourneAustralianDistilledSpiritsAwards Brylie Dauparas | Alexandra Miltiadou | Sophie Adams | Grace Knox | James Vercoe
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Our 2024 SecondBite Winter Appeal has wrapped up, and we are thrilled to announce overall Coles Group raised an astonishing $1.4 million overall, with Coles Liquor contributing an incredible $333,230 to help feed Aussies in need! 🎉 This amazing achievement means SecondBite can provide the equivalent of 7.4 million equivalent meals to around 1,000 local community partners across Australia. We want to extend a heartfelt thank you to our dedicated store teams and generous customers who made this possible. 🍎 Steve Hugginson GAICD, General Manager Operations & Supply Chain said, "I am so proud of our teams for their incredible dedication and for making a significant difference to their communities. The enthusiasm and commitment from our store network has been phenomenal and shows what we can achieve when we come together for a great cause." Thank you to all our team members involved in achieving this great result for the communities we serve. 💛 #SecondBite #TeamColesLiquor #LifeatColesLiquor Steve Hugginson GAICD | Tim Oehm | Nick Smith | Adam Hill | Mathew Davey | Tahnee W. | Tristan Gamble
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We're thrilled to announce the addition of 20 new #Liquorland stores across Tasmania! 🙌 This expansion includes 7 stores in the north and 13 in the south, all recently transformed from the beloved 9/11 brand. This growth supports Coles Liquor's commitment to becoming a simpler, more accessible, and locally relevant drinks specialist. Michael Courtney, Coles Liquor Chief Executive said, “We’re committed to continuing the strong legacy of the 9/11 brand that locals know and love and ensuring that Tasmanians can still purchase their favourite locally made drinks. Our Tasmanian #Liquorland stores feature more than 400 craft beers and boutique wines, beers and spirits from over 70 Tassie winemakers, brewers and distillers.” 🍷🍺🍸 Feedback from Tasmanians has been fantastic! They appreciate the familiar faces of the 9/11 team at their local store and love the added convenience of using their Flybuys cards for instant savings at checkout. A huge thank you to all the team members involved in this project. We are excited to be serving more of the Tasmanian community! 👏 #TeamColesLiquor #LifeatColesLiquor #Liquorland Steve Hugginson GAICD | Sophie Went | Tim Oehm | Joel Whiteoak | Crystal Kimber-Peters
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Last month, we celebrated Matthew McKean's remarkable 28th anniversary with Coles Group. 🙌 Matt's journey is a testament to the opportunities for growth within our company. He started as a casual in the dairy department at Coles Brandon Park and has since held many diverse roles, including Store Manager, Category Demand Planner and State Renewal Manager. Matt is currently the Head of Assets and Store Development Strategy, where he leads executing new store and renewal programs, overseeing liquor blueprints, and ensuring effective asset lifecycle management. He's also part of the Coles Liquor leadership team and contributes to shaping the overall business strategy. Matthew shared valuable advice about his career, "Be inquisitive, open-minded, and understand your areas of opportunity to maximise your potential. Step out of your comfort zone, which is often challenging but essential to personal growth." At Coles Group and Coles Liquor, we take career development seriously. If you are seeking a company that offers a variety of internal growth opportunities, visit https://lnkd.in/eYNvjnqw 🍻 #LifeatColesLiquor #TeamColesLiquor