Want to know how you can elevate your advertising and marketing campaigns toward human attention? Amplified Intelligence are the leader in the research and measurement for human attention in media. Providing software solutions to help you predict, plan, trade and verify your advertising. For more information about how you can capture the right attention that delivers real results visit https://lnkd.in/gx-esqk #amplifiedintelligence #attentioneconomy #advertisingandmarketing
Amplified Intelligence
Advertising Services
Adelaide, South Australia 3,956 followers
The leader in research, measurement & software solutions for human attention in media. Predict, plan, trade & verify.
About us
Amplified Intelligence is the global leader in the research and measurement of human attention. The company’s world-leading research and pioneering AI-powered technology enables the production of planning and verification platforms that help brands and agencies run more efficient, impactful and successful ad campaigns.
- Website
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https://linktr.ee/amplifiedintelligence
External link for Amplified Intelligence
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Adelaide, South Australia
- Type
- Privately Held
- Specialties
- SaaS Services, Media Planning Software, Attention Measurement, Artificial Intelligence, and Research
Locations
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Primary
109 Grote St
Adelaide, South Australia 5000, AU
Employees at Amplified Intelligence
Updates
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Ready to starting planning your media campaigns with the world’s most accurate attention data? Why wait, get started today https://lnkd.in/g4iyFKCQ #amplifiedintelligence #attentionmetrics #mediaplanning
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We're on the lookout for a passionate and results-driven Customer Success Manager to join our growing team. If you, or someone you know, loves empowering customers through the adoption of market leading SaaS products, then this could be the role you've been waiting for https://lnkd.in/gges9S5n #amplifiedintelligence #customersuccessjobs #saasjobs
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We can't wait to see the team hit the SXSW Sydney stage to unveil world first attention insights from what has been an epic OOH study with our friends at QMS. Learn more about the collaboration and the SXSW session here https://lnkd.in/gtrqEPPE #amplifiedintelligence #attentionmetrics #oohadvertising
MARK YOUR DIARIES! We’re thrilled to announce that our global-first research on the role human attention plays in Out Of Home environments, will be unveiled at SXSW Sydney® 2024! Two years in the making, the research will be presented by Dr Karen Nelson-Field PhD, CEO and Founder Amplified Intelligence on Wednesday 16th of October, alongside our Chief Strategy Officer, Christian Zavecz. The landmark presentation will be followed by a media and marketing panel discussion including Suncorp Group's Executive Manager of Media, Greg Kearney; and OMD Australia National Head of Communications Planning, Thaddeus King as they discuss the real-world implications and applications of the global-first OOH Attention study Read the full announcement here and add to your SXSW Sydney schedule: https://lnkd.in/giCjeG-F #QMS #OutoftheOrdinary #OOH #DOOH #SXSWSydney #AttentionMeasurement #AdvertisingInnovation #QData
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Discover how attention metrics are reshaping ad measurement in EMARKETER's 2024 Attention Metrics Ecosystem Report. This report explores how attention goes beyond viewability to measure real ad impact, helping brands optimise campaigns and drive better results. It includes detailed analysis and insights from across the attention industry, as well as direct input from Amplified Intelligence's Karen Nelson-Field PhD. If you're not using attention metrics already, find out how to get started by downloading the report here #AmplifiedIntelligence #AttentionMetrics #AdTech
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Discover how AR ads capture more attention! This WARC article explores Amplified Intelligence’s recent collaboration with OMD Worldwide and Snap Inc. detailing how AR ads can help capture and engage viewers longer than traditional formats, driving stronger brand awareness and impact. Dive into the future of advertising and learn how AR can elevate your marketing strategy here 👉 https://lnkd.in/eDprzrSP #AmplifiedIntelligence #AttentionMeasurement #Snapchat
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Are you ready to find out how optimising your campaigns in-flight with attention metrics can deliver better outcomes for your business? Now you can use our handy attentionPROVE pricing calculator to get a customised quote based on your chosen media channels and monthly impression volume. Get your quote today! https://lnkd.in/g_d8-xy9 #amplifiedintelligence #attentionmetrics #mediaeffectiveness
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Amplified Intelligence reposted this
Do your media plans & creative work consider attention metrics? THEY SHOULD. New research builds on Karen Nelson-Field PhD's "Attention Economy" work with new Lumen Research and Havas Media Network analysis showing the importance of "aggregate attention". 1. Attention closely correlates with outcomes 2. Attention drives preference and purchase 3. Aggregate attention drives results Some Mercer Island Group thoughts... What's this mean for marketers? - Creative needs to breakthrough; dull work won't - Creative needs to be medium specific or you'll waste money - Campaigns MUST be tested (System1 etc.) - Media selection and planning needs to consider attention metrics - You should expect your agencies to be current with this learning - Ask the agencies how they will utilize this new research What's this mean for agencies? - Your teams MUST be the experts and need to incorporate this new learning - Creative and media teams must collaborate - Take the lead on integrating attention metrics into planning & modeling 4A's Association of National Advertisers American Marketing Association Agency Management Institute https://lnkd.in/gvqdFf8S
Link Between Attention and Drivers of Brand Outcomes Revealed in New Research | Havas Media Network
havasmedianetwork.com
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🎉 A huge congratulations to our very own Karen Nelson-Field PhD for being named #1 Best of the Best Data Scientist by B&T! 🏆 Your groundbreaking work continues to help reshape the world of marketing through attention metrics and empirical data science, and sets the bar higher every day. We're beyond proud to have such a visionary leader showing us the way! Here’s to many more milestones, more impact, and a future where attention is at the core of smarter advertising. Congratulations to all of the nominees for their tireless and innovative contributions to the industry. https://lnkd.in/g59Ki2kS #amplifiedintelligence #DataScience #AttentionEconomy
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So excited to see what our friends at Love Media and Dentsu Creative have planned for phase two of THE ICONIC’s ‘Got You Looking’ campaign! Building on the incredible momentum from phase one, this next chapter promises to take things to the next level using our attentionPROVE live attention measurement tool 🚀 We can't wait to see how live attention optimisation can help THE ICONIC continue to break records in their latest attention grabbing campaign. Learn more in this article from LBBonline - Little Black Book. #AmplifiedIntelligence #attentionmetrics #advertisingstrategy
The ICONIC Launches Next Phase of ‘Got You Looking’ After Record Results | LBBOnline
lbbonline.com