BluSkye Marketing

Choosing a marketing agency is a really tough choice, especially when there are so many good ones out there. But there are also some shady binches too!! Everyone’s perfect match will be different, but here are some universal red flags to watch out for during any initial convos: 🚩 Guaranteed results: As much as we’d love to promise guaranteed results for your brand, it’s just not possible. Marketing is a mix of strategy and luck. Be suss on anyone making concrete promises. 🚩 Lack of transparency: Sure, we can’t guarantee results, but key details like pricing and credentials should always be available if you ask. You deserve all the info so you can have informed consent when signing a contract. 🚩 One-size-fits-all approach: Pushing the same strategy for every client is a huge red flag babe! Every single brand has different needs and attributes and if an agency doesn’t understand yours, they’re not the one for you. Always trust your instincts! What red flags have you encountered in your search for the perfect marketing agency? Share below! 👇

nobody will remember: - your salary - how "busy you were" - how many hours you worked people will remember: - when you supported their small business

We’re coming at ya with a copywriting tip 📝 Make sure you’re answering this one simple question in your copy and see the difference in connecting with your ideal customers. When we own or work for a business, we really get behind the offering, which is great! But many people make the mistake of thinking that everyone cares as much as us. But they don’t - not yet. Let’s say you’ve written something (social media caption, website copy, email) and you’re ready to share it. Just stop for a second and think… so what? Will consumers actually care? Have you given them enough information, and does it resonate with them? Let’s say the messaging you have written is to promote only the most appealing benefit ever: a dress with pockets 🥵 You may say: This dress has pockets. To which consumers say: Okay… so what? Well: You can carry your essentials without needing a bag. In the end, you may end up with messaging closer to: Convenient hidden pockets to keep your hands free for cocktails with the gals 🍹 We’re not sure about you, but that sounds like something to care about! 🎉 By answering the "So what?" question, you create a connection with your audience that goes beyond just listing features. Instead, show them how your product fits into their life and makes it better. Try it out with your next piece of copy and see how it transforms your messaging.

In just this past week we've had over five people say they'd like to house a piece of their writing on our blog and we're here to say: go for it! A few don't have their own websites and want somewhere to store them, others want those sweet SEO backlinks. Anyway, we thought it would be cute to open our blog to people outside the BluSkye team. If you have/want to write a guest post we'd love to house it and link to you! DM Skye or Chloe if you're keen 😎👉👉

Happy Monday ✨ Swipe for some silly lil affirmations to get you through the week ➡️

Let's get weird 🤪 Being a small business owner or marketer can make you feel like you need to hide your idiosyncrasies and act "normal" to be perceived as professional or worthy of a consumer's money. But letting your freak flag fly might be better more business than you think ➡️ Swipe to read.

BluSkye Marketing's Year in Review ☁️✨ This was our first full financial year in business and we have to say, we're pretty stoked! We're super proud of the work we've done and we can't wait to do it all again in this new financial year 💸 What are you most proud of in the past 12 months? Let us know in the comments ⬇️ inspo: Bonnie Tuttle

first four eps dropping tomorrow 👀 that's all

Why are photo dumps so popular? You may have noticed more and more popping up on your feed lately. If you haven't, a photo dump is a collection of images posted together, often without a specific theme or sequence. They're the sort of organised chaos that we love 🤪 But asides from chaos, why do people love photo dumps? Swipe to read ➡️ ID: A photo dump of Skye slaying it on stage, via various 2024 speaking and modelling gigs 💅🏼 If you're looking for a speaker that will tick your diversity quota, get in touch to chat.

You might know we worked with Blak & Bright to market their 2024 festival in Naarm, but we were cooking up something else super exciting at the same time 👀 The problem: Blak & Bright are committed to supporting Blak writers, but that is hard to do consistently when you have a four-day festival every two years! We worked with Creative Australia, SALTWATER PEOPLE and Studio Sometimes to create a deadly digital solution: the Blak Stories Hub 🖥️🖤 Enter a creative nexus of Blak storytelling - a digital space showcasing First Nations voices, which are being silenced now more than ever. Now Blak & Bright can highlight Blak excellence all day, every day. We are SO proud of this project. Head on over to www.blakandbright.com.au to check it out! You might even see some familiar faces 🤭