Big Splash Media

Our revolutionary partnership of four brands to create more exposure for river cruising in Australia held its first events yesterday with two celebrations at the Langham Hotel in Sydney. The River Cruise Collective served up a delicious high tea, followed by amazing wines and canapes at the gorgeous Langham Hotel Sydney for 150 eager consumers, proving that competitors can work together and create big benefits for all. The key takeaways: 1. Our Cruise Passenger audience is a powerhouse of luxury travel consumers, and everyone present had come to chose a cruise.  One guest told me he was looking for his 117th! 2. Having four lines in the same room was a huge plus for consumers, who came from far and wide precisely because it was so unique. And competing yet complementary cruise lines can worth together to win new customers. 3. All four cruise partners - AmaWaterways, Avalon Waterways, Uniworld and Tauck - had strong interest and converted sales! 4. We intend to hold a series of similar events for our readers, who expressed a strong desire to learn more about cruise products from us, their independent and trusted voice, alongside cruise experts like those who have joined the River Cruise Collective. Thanks to AmaWaterways, Avalon Waterways, Uniworld and Tauck for having the vision to work with us on The River Cruise Collective. And a big thank you to the team at Big Splash Media - especially Daisy Melwani, Phil Mahony, Bernadette Chua and Rose Kelly - and to the team at The Langham Hotel Sydney, whose high tea literally was the icing on the cake! #steverichards #angelasmith #amawaterways #chrisfundell #Avalonwaterways #aliceager #UniworldBoutiquerivercruises #davidclark #tauck #philmahony #Daisymelwani #Bernadettechua #rivercruising #CLIA

Very proud of the team that produced our newest innovation, The Sydney Travel Guide (sydneytravelguide.com.au). It has been named a finalist in this year's Business Sydney awards in business innovation! Why, I hear you ask, is a print and digital welcome guide an innovation? Well, because believe or not, our wonderful city didn't have one! And it took the enterprising team at Big Splash Media to defeat the naysayers and create a sustainable business plan, a distribution model, and then execute it in record time. Because it links hundreds of small businesses to millions of tourists and their spending power, it has already been hailed by tourism-reliant enterprises as a gateway to millions of dollars of spending in the city. Our next innovation: a world first AI personal guide for each tourist! Our heartfelt thanks to NSW Ports, City of Sydney, Business Sydney and our marvellous advertisers for backing this important project for small businesses. We're been working on some marvellous ways to get this product into the hands of the millions of tourists in many languages to ensure they have the best possible time in our great city. Check out the guide at sydneytravelguide.com.au. #philipholiday #paulnicolaou #johngraham #nickabrahim #NSWPorts #BusinessSydney #CityofSydney #SydneyTravelGuide #NSWtaxicouncil #BigSplashMedia

What does this image make you feel? 🥩 𝗜’𝗺 𝗽𝗮𝗿𝘁𝗶𝗰𝘂𝗹𝗮𝗿𝗹𝘆 𝗸𝗲𝗲𝗻 𝘁𝗼 𝗵𝗲𝗮𝗿 𝗳𝗿𝗼𝗺 𝘁𝗵𝗼𝘀𝗲 𝗼𝗳 𝘆𝗼𝘂 𝘄𝗵𝗼 𝗲𝗮𝘁 𝗺𝗲𝗮𝘁 (𝗻𝗼 𝗷𝘂𝗱𝗴𝗲𝗺𝗲𝗻𝘁, 𝗷𝘂𝘀𝘁 𝗴𝗲𝗻𝘂𝗶𝗻𝗲𝗹𝘆 𝗰𝘂𝗿𝗶𝗼𝘂𝘀). The photo is part of a creative campaign by Alexis Gauthier of high-end plant-based restaurant Gaulthier Soho in London, UK. Personally I love that the brand is taking an ‘animals first’ perspective in this campaign. For me as a vegan of 28 years who’s passionate about animal rights, I find it poignant and heartbreaking. My fellow vegans and animal activists will probably feel similarly. But it’s helpful for those of us working in the impact space to know whether we’re telling the right stories (and this image tells a story) in our communications to effect change in the people we’re targeting (in this case, not other vegans or vegetarians). 👉 So, I’m curious what others who eat meat feel when they see it. Does it make you reconsider your choice to eat meat? Does it shock you? Or annoy you? Or nothing? Tell me in the comments (keep it polite and friendly please!) 👇 #veganism #plantbased #storytelling #storytellingforbusiness #marketing #messaging #communications

🎉 Unveiling Sydney: The All-New Sydney Travel Guide is Here: https://lnkd.in/gEuQbpB3 Big Splash Media is excited to announce the launch of the much-anticipated third edition of the Sydney Travel Guide! In this edition, we’re partnering with &juliet the new hit musical at the Sydney Lyric Theatre, as well as featuring an Autumn program of events around Sydney - including Vivid Sydney the show that lights up the city and the The Sydney Comedy Festival. And our Welcome Columnist is Clover Moore AO, the city’s respected Lord Mayor, who joins an august line up of supporters including Paul Nicolaou of Business Sydney and Philip Holliday CEO of the Port Authority of New South Wales. This comprehensive guide is your key to unlocking the magic of Sydney. Whether you’re a seasoned explorer or a first-timer, we’ve got you covered. Discover the latest attractions, events, must-see places, delicious restaurants, trendy shops, and insider tips – all at your fingertips. Planning a family adventure, a romantic escape, or a solo expedition? The Sydney Travel Guide caters to every travel style and budget. We believe Sydney’s charm and natural beauty can be enjoyed by everyone, and we've packed the guide with inclusive and affordable options. Go beyond sightseeing – experience Sydney like a local with our third edition. Happy Travels! Want your business featured in the next edition? Contact us today on  +61 2 9356 8888 https://andjuliet.com.au/ Art Gallery NSW Royal Randwick Racecourse Lendlease Peter Lynch, GAICD Phil Mahony Bernadette Chua Kylie Gibson Kirribilli Markets Australian National Maritime Museum Bus & Free Walking Tours Sydney - Locl Tour Belinda Daly Balmain Rozelle Chamber of Commerce Inc The Australian Ballet Captain Cook Cruises Sydney BLUE SKY HELICOPTERS LIMITED BridgeClimb Sydney Sydney Lyric Theatre Giulians Fine Jewellery #thesquireslanding https://lnkd.in/gvpRvNER #cityofsydney; #NSWtaxicouncil #DNSW; #SteveCox; #JohnGraham; #CloverMoore #BusinessSydney; #NickAbrahim; #NSWTaxiCouncil; #PhilHoliday; #NSWPorts #feelnew #feelnsw #visitoreconomy #destinationnsw #feelnewsydney #michaelcassells #sydney #walshbay Grant Jones