Become Recruitment Australia & New Zealand

🎯 Mastering ROI for AI-Driven Marketing! Are you pondering how to truly measure ROI on AI-driven marketing while dodging the pitfalls? (If you're not you soon will be) Here's how: ✅ Set Clear KPIs: Identify what success looks like before kicking off. Don't just measure clicks - go for conversions, engagement, and sales. Tools like Google Analytics and HubSpot can help you track these metrics effectively. ✅ Real-Time Analytics: Use tools that offer real-time insights. If something's off, you can pivot immediately. Consider using Google Data Studio or Tableau to keep you updated in real-time. ✅ Data Quality: Ensure your data is top-notch. Garbage in, garbage out! Prioritise clean, reliable data sources. Tools like Talend and Apache NiFi can help you maintain data integrity. ✅ Risk Mitigation: Employ a balanced approach. Run smaller tests before going big. This way, you can learn and adjust without major losses. A/B testing tools such as Optimizely or VWO are perfect for this. ✅ Feedback Loop: Keep refining. Collect feedback and continuously tweak your strategies. Leverage platforms like SurveyMonkey or Typeform to gather actionable feedback. Let's make AI work for us, not the other way around. What's your take? #Marketing #AI #ROI

Ever heard of a Chief Storytelling Officer? 🤔 In today's fast-paced business world, standing out is more crucial than ever. A Chief Storytelling Officer (CSO) can be the secret weapon your company needs to connect with audiences on a deeper level. Storytelling isn't just for bedtime; it's a powerful tool for building your brand and engaging your team. A CSO brings your company's mission and values to life through compelling narratives. They help shape the way your brand is perceived, both internally and externally. Imagine having someone dedicated to crafting stories that resonate with your customers, making them feel part of your journey. This isn't just about marketing; it's about creating a culture where everyone feels connected and inspired. In Australia, companies that embrace storytelling see a 30% increase in customer engagement (Source: Australian Marketing Institute). 📈 It's not just about selling products; it's about selling an experience, a vision, a story. So, why not consider adding a CSO to your team this year? It could be the game-changer you've been looking for. PS. If you do want to hire one, we are secretly concerned we might lose Elle Green to you.... #Storytelling #Branding #Innovation

👀 What are clients looking for when hiring a Virtual Reality Marketing expert? In the ever-evolving world of marketing, Virtual Reality (VR) is no longer just a buzzword—it's a game-changer. But what exactly are clients seeking when they hire a VR Marketing Expert? Firstly, clients want someone who can create immersive experiences that captivate their audience. It's not just about flashy visuals; it's about crafting a narrative that resonates. A VR Marketing expert should be able to blend creativity with technology to deliver a memorable experience that leaves a lasting impression. Secondly, technical proficiency is a must. Clients need assurance that the expert can handle the intricacies of VR technology. This includes everything from understanding the hardware and software to troubleshooting any issues that may arise. A deep understanding of platforms like Oculus, HTC Vive, and even emerging Australian VR tech is highly valued. Lastly, clients are looking for measurable results. It's not enough to create an amazing VR experience; it needs to drive engagement and, ultimately, sales. Being able to provide data-driven insights and demonstrate ROI is crucial. According to a recent study by PwC Australia, businesses that incorporate VR into their marketing strategies see a 30% increase in customer engagement. 📈 So, if you're a VR Marketing expert, focus on storytelling, technical skills, and measurable outcomes. That's the trifecta clients are after. Need to hire a legend? Reach out us #VirtualReality #Marketing #TechTrends

Congrats Martina Forlani on putting up with us for two years! From keeping us organised, paid, processes actually processing, basically whipping us into shape (and making a sterling cup of tea which is no mean feat) we thank you for everything you do to keep us running! ❤️

🤖 AI in Marketing: Keeping it on brand AI tools can be game-changers for marketing teams, but how do you make sure they align with your brand's core values? This is a conversation we often have with both clients and candidates when discussing AI. We asked Elle Green our resident AI geek what her tops tips are for utilising tools but keeping on brand. 1. Start with clear guidelines: Establish clear guidelines that reflect your brand's voice and values. Make sure any AI solutions you use can adhere to these standards. 2. Human touch: Always keep the human element in your content. AI shouldn't replace genuine creativity and empathy. 3. Regular audits: Consistently review AI outputs. Ensuring they match your brand's messaging and values is crucial. 4. Employee training: Equip your team with the skills to use AI tools effectively and responsibly. (They are likely using tools anyway, so support them to use them well!) 5. Consumer feedback: Listen to your audience. They can tell you if something doesn't feel 'right' about your messaging. Staying true to your brand's core values is key, even when embracing the latest tech (and tech doesn't care as much as you do 😬) #Marketing #AI #BrandValues

Reminder to all you retail media folk, last weekend for submissions (unless you love a risk taking, deadline type sitch) for the REMade Media Awards. Unmade Cat McGinn - she’s a 👿 for a deadline…

We love this ad campaign from Qantas! Couldn't agree more about the special bond between #Kiwis and #Aussies - unless it comes to sport 🤣

In an era where AI is rapidly transforming industries, it’s easy to assume that traditional agency recruitment might be nearing its end—especially in the creative and marketing sectors. But the reality is far more nuanced. At Become Recruitment Australia & New Zealand we believe that while AI can streamline processes, the heart of successful recruitment lies in human insight, creativity, and deep industry knowledge. In our latest blog, Elle Green delves into why the specialised agency recruitment model remains indispensable. From understanding cultural fit and navigating complex human motivations to building trust and adapting in a constantly changing landscape, our experience shows that AI can’t replace the uniquely human touch required to match the right talent with the right opportunity, especially in the marketing, creative, media and digital environment.

An advocate and an agent—this is how Adam Hansen-Chambers beautifully captures his role as a recruitment consultant. He’s an agent for candidates, guiding them to their next exciting opportunity, and an advocate for clients, ensuring they find the perfect fit for their teams. Specialising in the creative, marketing, and (multi) media industries is no small feat. With shifting macro environments, an ever evolving market, and a wide range of cultural fits to consider, it’s a challenging landscape to navigate. But with Adam and his magic wand, we’re confident in making those perfect matches happen. If you need a little advocacy magic in your life, reach out to us! #creative #marketing #design #becomewhoyouwanttobe

As AI transforms the workplace, the shift from routine tasks to strategic, human-centered roles is accelerating 🚀 Our latest webinar explores why upskilling and reskilling are essential for navigating this change 💡 Curious about how AI will impact your industry? Dive into the full article to discover how you can prepare your workforce for this AI-driven future 👉https://bit.ly/46W6tTW #FutureOfWork #AI #Upskilling #Reskilling #DigitalTransformation