How do you strike the perfect balance between digital and traditional channels in your marketing? Today, Pharmaceutical marketers who rely solely on digital to build a brand might be missing the opportunity to maximise their brand’s impact.. get the mix right – and the results will follow. #Pharmamarketing #Brandstrategy
About us
Through the right mix of Science and Emotion, Bastions Brands is an integrated marketing agency, servicing national and international brands since 2012. We believe that change is a constant and it’s only going to get faster. People’s attention is shifting, channels are fragmenting, technology is pervasive and brands are struggling to maintain attention and engagement. The relationships between people, media, brands and influence is shifting, it’s changing fast, and there is no slowing down. A fracturing of society is taking place. Some people are taking care of their health, life, work, relationships and enjoying the ride. But many people are spending more time with screens, eating conveniently, moving less, sleeping less, and connecting with each other more with devices than face to face. It’s not healthy and Bastion Brands has a role to play in helping more Australian’s to life happy and healthy lives. Bastion Brands is a leading specialist health marketing agency servicing; Pharma, Biotech, Health tech, Providers and Payors, Hospitals, Government, NGO’s, Devices and Diagnostics, Consumer Health, Wellness, Travel and Animal Health. As experts in health we have proven experience in delivering consultancy and services across research, strategy, creative and production of campaigns, content, communications, platforms and communities. Bastion Brands, helping more Australian’s to live happy and healthy lives, by building brands through delivering life changing work.
- Website
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http://bastionbrands.com.au
External link for Bastion Brands
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Cremorne, Victoria
- Type
- Privately Held
- Specialties
- Marketing & Advertising, Culture & Salesforce, Healthcare, Consumer, and Branding
Locations
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Primary
Get directions
115 Green St
Cremorne, Victoria 3121, AU
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Get directions
Level 8, 66 Goulburn Street
Sydney, NSW 2000, AU
Employees at Bastion Brands
Updates
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Top 10 Insights for Pharmaceutical Marketing At Bastion Brands, we don't just care for your #brands— we’re its strongest advocates and most passionate champions! Our commitment to supporting all our partners is why we've invested in uncovering the top 10 insights – based on our most recent #Pharmaceutical marketer’s survey - that will propel your brand to new heights. So let’s start at the top, with insight #10 – Be ‘Live’ As Much as Possible.
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The most powerful way to connect emotionally is through a well-told story. The art of storytelling has never been more important than it is today in connecting audiences and having a genuine impact as it allows brands to build lasting relationships by resonating with the values, dreams, and emotions.
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In the spirit of the Olympics, our team took a break from the usual hustle to engage in some activities fostering connection. Ping-pong matches were in full swing and we enjoyed some cupcakes. #OlympicDay #TeamBastion #PingPong #TeamSpirit
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Based on Bastion Brands' latest Marketing Trends Survey. Pharmaceutical marketing is evolving rapidly! Traditional methods are fading, and exciting, innovative strategies are taking their place. Discover how these new approaches are transforming audience engagement. Connect with us to have full survey results to uncover more industry insight: https://lnkd.in/gwu_5nGn #marketinginnovation #audienceengagement #transformation
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A fantastic event at the Melbourne Pharma Market this week focused on "Branding vs. Blanding." Speaker Brent Smart emphasised that strong, distinctive branding is crucial for standing out and competing for attention. He also highlighted that investing in creativity directly enhances effectiveness. We at Bastion Brands are proud to be part of this event, collaborating with Melbourne Pharma Market to support and improve strategic marketing efforts, emphasising creativity and effectiveness within Australia's Pharmaceutical Industry. #melbournepharmamarket
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The team gathered to battle it out with a bit of Lazar tag – a night of bonding, fun, competition and challenges that ensure we hit the new financial year literally firing! #bastionbrands
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None of us want to face a serious health issue like heart attack or kidney failure, blindness or having a limb amputated - but how many of us knew that Type 2 diabetes was a leading cause of these and many other health problems? For more information about the campaign or to do a type 2 diabetes risk check visit: https://lnkd.in/gJV8q4sb
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Even though the world of Pharmaceutical marketing places great importance on scientific and factual data, #emotion is still one of the most important and powerful elements of a successful marketing campaign. By weaving genuine emotional appeal with factual data, pharmaceutical marketing can achieve a balance that not only informs but also resonates deeply with its audience. Embracing the power of emotion alongside scientific integrity is not just a strategy; it’s a pathway to a truly impactful and successful campaigns