Bastion

Bastion Experience was entrusted by Giorgio Armani Fragrances to create a localised Father’s Day consumer activation for Giorgio Armani’s new fragrance Acqua Di Gio Profondo Parfum, starring hero brand ambassador Aaron Taylor-Johnson. Success was achieved through various consumer engagement touchpoints, that resonated with consumers, generated conversion and inspired brand love. The build beautifully showcased personalised and interactive experiential gifting elements, delivering a powerful and memorable shopping experience. Chantelle Draper Yunah O. Claire Tapp Ella Bennetts Laura Densley Scott Freeman #Armanibeauty #AcquaDiGio #WhatMakesYouFeel #Fragrance#L'OrealANZ#BastionExperiece#Displaywise

To celebrate 15 years of cultural juggernaut Minecraft, we worked alongside our client Xbox and their wonderful PR team to capture content with Jens Bergensten, Creative Director of Mojang Studios, while he was in Australia as part of a wider Asia press tour.    Take a look behind the scenes as we joined Jens at Taronga Zoo where he hosted educational talks with schools and universities, tagged along to a meet and greet at the Microsoft Experience Centre with a host of fans in attendance, and finally took a seat at Fortress Melbourne where Jens participated in a fireside chat with some of Australia's biggest Minecraft creators    An incredible job from Julia Lehepuu Ayesha Hamid Bella Chan Allison Larkin Adrian Navratil Georgia Brockett Taylah Hantzis Robbie Archer Dylan Gillies-Parsons nel wolf

On Tuesday we welcomed many existing and potential clients to our Australia Now & Next Webinar.  Some very useful insights provided by Bastion Insights' Head of Social & Government James Wunsch followed by a robust panel discussion with Tabitha Lucas from our commercial practice and Tess Salmon from our sister company Bastion Reputation.      If you missed it, here's a brief snapshot of how Australians are leaning in on the prospect of nuclear energy being added to our energy generation mix.   To access the full report, please drop us a line at [email protected] with the subject "Australia Now & Next Report" and we'll send you a copy.  

The Bastion team is excited to see the launch of Amplify, a new community organisation where people get to have their say and make a difference on the most important issues facing Australia. Amplify is a community of Australians from all walks of life, that is non-partisan and completely independent of any political party. Anyone can become a member of Amplify at no charge at www.amplifyaus.org, and welcomes all views and ideas equally. You can read more at https://lnkd.in/gy6EVr6u Congrats to Paul Bassat, Georgina Harrisson, and the whole Amplify team.   Richard Chapman Kieran Jones

Great to catch up with so many existing and potential clients at our Australian Now & Next webinar this morning. Some very useful insights were provided by Bastion Insights' Head of Social & Government James Wunsch followed by a robust panel discussion with Tabitha Lucas from our commercial practice and Tess Salmon from our sister company Bastion Reputation.     If you missed it, here's a brief snapshot of how Australians are faring in terms of health and affordable access to healthcare.   To access the full report, please drop us a line at [email protected] with the subject "Australia Now & Next Report" and we'll send you a copy.  

Join us for an Exclusive Webinar: Australia Now and Next July 2024 At Bastion Insights, we understand the importance of the broader social, political, and economic context within which all of our market and social research activities occur. This not only shapes our research approaches but also enriches our analysis and ensures our recommendations inspire confident actions among our clients.     We’d love you to join us at our upcoming webinar where we’ll walk through and discuss the findings of our latest "Australia Now and Next" Social Monitor—a nationally representative survey of 2,000 Australians aged 18+ (July 2024) conducted in partnership with Pureprofile. 📅 Date & Time: Tuesday 27th August at 11:00am 👉 Register now: https://lnkd.in/gU2cezpe What you'll learn Economic Wellbeing: Beyond the cost-of-living crisis headlines, are current economic challenges impacting us all either equally…or equitably? Tax Cuts: How have they landed…and what are people doing with the extra cash? Political Mood: With elections looming both Federally and in our largest states, what are the hot topics consumers want action on? Nuclear Power: Have we arrived at a historic tipping point in terms of Australia’s appetite for nuclear as part of the future energy mix?  💬 Panel Discussion: Following the presentation, join our expert panel for a discussion on the implications of these findings for commercial businesses and government agencies. Don’t miss this opportunity to equip yourself with the knowledge you need to navigate the future with confidence. Click the link above to register now. James Wunsch Kate Richards Tabitha Lucas Tara Fitzgerald #AustraliaNowAndNext #BastionInsights #PureProfile #Webinar #StrategicInsights #BusinessStrategy #Government #EconomicTrends #NuclearEnergy #MarketResearch

Bastion Digital is partnering with Google to develop and lead its “GNI AI Workshops” program for newsrooms across Australia. We are excited to work with a diverse range of newsrooms to experiment in the evolving AI space. The “GNI AI Workshops” is a 16-week program that will support up to 12 small-to-medium publishers to launch AI-driven content, product and revenue experimental pilots using Google’s tools. We welcome applications from newsrooms who are novice, intermediate or expert in AI, and successful participants will receive tailored training, mentoring, and support. Applications will open to eligible publishers from August 22, 2024 and close September 10, 2024. You can read more about the program and apply at the link below. Uma Patel Jenni Ryall Shaun Davies Lisa Muxworthy Jason Jingshi Li

Such big and exciting changes in our leadership team. https://lnkd.in/gZMFcF3G

Last week, the Amplify team travelled to Larrakia Country in Darwin for the 18th Darwin Aboriginal Art Fair Foundation (DAAF). The Foundation's renowned suite of events celebrates Aboriginal and Torres Strait Islander art, design, and culture, with Country to Couture, the National Indigenous Fashion Awards, and DAAF.   Across the week, a total of 20 collections graced the Country To Couture runways in two sold-out shows, 7 First Nations designers were crowned winners at the National Indigenous Fashion Awards and more than 70 Art Centers from across the most remote regions of Australia presented their rich and diverse creations at the world-renowned Fair.   To support the events, Amplify hosted 40 media and content creators across the week, facilitated interviews with media, artists and designers and shared all content with key contacts post-events. This resulted in coverage in Vogue, Harper's Bazaar, The Guardian, Channel 9, NITV, SBS, AAP, NT News, ABC News and more. Incredible work from our team: Alicia Henry Chloe Dunn Paige English Niamh O'Hare.

We were honoured to be part of this year's City to Surf with AIA Australia as the naming partner for the iconic Heartbreak Hill. AIA are doing incredible work supporting ovarian cancer research in Australia. Great work from Kelsey O'Brien Jack Playfair Marika Mulvey Stephanie Bacon Chelsea Huntley Natalie Hilyard