The Importance of Digital Marketing for Businesses 🌱 Having an online presence is essential for brands and businesses, as your socials are often the first point of contact for potential customers and clients. While traditional marketing and advertising methods are one-way media, where brands rely on their monologue to win over a consumer, social media empowers dialogue and gives consumers unique opportunities to engage and build relationships with brands. For almost every industry the three crucial elements for company growth are: exposure, trust, and reputation. With organic and paid social media strategies you are able to achieve these three much faster than traditional marketing methods. With social media, you are putting your brand right in front of your ideal customers anywhere, all day, every day. A strong social media marketing strategy is key to creating brand awareness, building relationships, growing your brand identity, and ultimately converting sales. Your socials should be an integral part of your marketing plan, not just an after thought. #marketing #digitalmarketing #growth #building #socialmediamarketing
Athenia | Social Media Marketing
Advertising Services
Southport, Queensland 243 followers
Social Media Management and Digital Advertising to grow your brand 🌱
About us
We are a Social Media Marketing Agency based on the Gold Coast, QLD. We specialise in social media management, content production, and digital advertising services. Our team is dedicated to helping your brand grow through socials, personalising strategies to suit your unique goals 🌱
- Website
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www.atheniagroup.com.au
External link for Athenia | Social Media Marketing
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Southport, Queensland
- Type
- Privately Held
- Founded
- 2021
- Specialties
- Social Media Management, Digital Advertising, Content Production, and EDM Management
Locations
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Primary
Get directions
3/2 Case St
Southport, Queensland 4215, AU
Employees at Athenia | Social Media Marketing
Updates
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Celebrating the most innovative and memorable marketing campaigns of January 2024 with Rachael Higgins! From Cadbury's nostalgic journey through its 200-year legacy to the playful and iconic promotion of Mean Girls, these campaigns have set a high bar for creativity and engagement. As we gear up for an exciting year in advertising, let's appreciate these standout moments from the year so far. Which campaign caught your eye this month? #marketingcampaigns #creativecampaigns #januaryhighlights
Your first marketing campaign round up of 2024! As a marketer, I love analysing the different types of marketing and creative activations in January because it sets us up for the year ahead. Here are 5 campaigns that stood out for me: → Cadbury British chocolate brand, Cadbury, celebrate 200 years of legacy with an integrated marketing campaign: - full page ad across newspapers in the U.K. - remake of their 2008 commercial ‘mum’s birthday’ - 7 limited edition retro packaging designs from 1915 to 2024 - out of home ads sharing old family photos that have a Cadbury product in them It’s been phenomenal to see a marketing campaign bring back memories, be creative, involve the community and show the power of having a strong brand! → Mean Girls Movie I love when the marketing is so…. fetch 💅🏼 As Mean Girls The Musical hit our cinema screens a few weeks ago, the marketing teams were playful on promoting the film. This bus ad is a clever piece of marketing as it references a scene in the original movie (if you know you know). It’s iconic, effective and fun! → KitKat A very relatable, relevant and on brand out of home creative! As the U.K weather dropped to freezing cold temperatures earlier this month, KitKat remind us to ‘take a brrr…eak ’ from the cold, and have a KitKat. I love the design of the ice being scraped off a car windshield. Absolutely brilliant. → Amazon I love this one from Amazon and Wieden + Kennedy because it shows you the contrast of what the brand has to offer… from this to that, which supports their logo symbolism (A-Z) and their consistent focus on their customers. Whatever you need… ‘It’s on Prime’ 📦 → McDonald’s This is a reminder you don’t need to overcomplicate your marketing. Simple, brilliant and creative ad by Leo Burnett for McDonald’s to promote their breakfast menu, including the iconic, Sausage & Egg McMuffin. Would you hit snooze on a McBreakfast? - Now to count down the days until the most anticipated and exciting advertising event of the year in February!!! If you enjoyed this post, sign up to my free newsletter for the latest campaign roundup: https://lnkd.in/eyTjCwFx What’s been your favourite marketing moment from January? 🤎📺
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Are you ready for 2024? It is a time filled with growth opportunities.. so let’s start the year with fresh strategies to set yourself up for success 🌟 Here are 3 strategies to consider… 1. Research market trends As trends change constantly from time to time, keeping up with market trends is crucial to staying relevant within your industry. It also identifies new and emerging opportunities for growth and gives you a competitive advantage 🌱 2. Deep dive into consumer behaviour Understanding how consumers behave has a significant impact on the overall success of your business. With the rapid growth of the digital landscape, social media platforms are one of the great sources for collecting information about your customers and their preferences. 3. Boost your presence in the digital space As technology continues to grow rapidly, it is more important than ever for businesses to have a strong digital presence. Some of the benefits of having an online presence include building trust, increasing brand awareness, and connecting with the target audience. In addition, having a competitive digital presence helps to increase brand recognition which gives you more opportunities for sales and revenue growth ✨ How? Choosing the right platforms and consistently sharing updated content are great ways to start. Contact us today for more information and how we can help grow your brand 📲 #marketing #digitalmarketing #marketingagency #growyourbusiness #growth
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E-commerce and online shopping have become increasingly popular in recent years. ROI, which stands for Return on Investment, measures the profit derived from any investment. Choosing the right Social Media platforms is very important to maximise the results for your brand! According to HubSpot’s Social Media Trends Report (2023), Instagram is the most effective Social Media channel with the highest ROI. Instagram ranks as the 4th largest online platform globally, with over 2 billion monthly active users. Studies show more than 85% of Instagram users take action after seeing a product online 📱 Facebook is also another great online platform to promote your business. One of the reasons why you should use Facebook is its audience-targeting features. By using this tool, you can easily provide your content or ads to a relevant/target audience depending on their interests, demographics, etc ✨ As the shift towards online shopping becomes more pronounced, it is vital to leverage Social Media strategically. By choosing the best online platforms for your brand, you can increase ROI effectively. #socialmediamarketing #digitalamarketing #marketingagency #marketing #growth #growyourbusiness
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Positive customer reviews have a significant impact on strengthening brand reputation and attracting potential customers. In addition, these testimonials also contribute to building trust and social proof. Studies show that up to 93% of consumers say online reviews influence their purchasing decisions. Online reviews are an effective way to connect businesses and consumers to give a sense of connection on a more personal level. By showcasing your evidence of success through online testimonials, businesses can appear more trustworthy and confirm authority ✨ #reviews #customerexperience #growyourbusiness #socialmediamarketing
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